How do you think progressively with regard to new marketing campaigns? At our upcoming Speaker Series, "Redefining How to Measure Success in Social Media," Upper Deck’s Senior Marketing & Social Media Manager, Chris Carlin, will share learnings from the company’s Heroic Inspirations and Random Acts of Kindness campaigns. He will share his firsthand story of how he got the executive team to buy into a paradigm-shifting concept which ultimately helped them change the perception of the brand and earn customer loyalty. Learn how you can think differently with your approach to marketing campaigns and change the conversations happening about your brand for the better in the social space. By doing the right thing, and letting your brand go along for the ride, you can acquire market share, loyal customers and revenue.
About the Speaker:
Chris Carlin, is the Senior Marketing & Social Media Manager for Upper Deck. With a belief that he can leverage the power of his brand to change lives for the better, Carlin has created compelling campaigns like Upper Deck's Heroic Inspirations initiative, which is designed to tell motivational stories of athletes who are not in the pros, while also helping their charities and Upper Deck's Random Act of Kindness campaign (#UDRAK), which is a program to reward fans for helping others in the social space. He runs point on the company's social media strategy, PR, loyalty programs, content creation, and hobby marketing programs.
Topics Include:
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How to think outside the box with your marketing campaigns
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How to leverage social media to build brand loyalty
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Social media case studies
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How to get buy-in from your executive team
Who Should Attend: CEOs, CTOs, Presidents, Marketing Execs, CMOs, Marketing Directors, Business Strategists & Brand Managers
Save the Date: The event will be held at our San Diego office on Tuesday, November 11th.
Panelist:
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Anne Buehner, Manager of Social Media at Red Door Interactive
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More to be announced soon!
Moderator:
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John Faris, Senior VP of Cross Channel Marketing
Cost: $35, Continental Breakfast, and parking included