In the winter of 2014, ASICS America tapped Red Door Interactive to launch an integrated holiday sales campaign. Recognizing the opportunity to expand upon e-commerce efforts the brand had established in prior years, Red Door worked to implement social media and “Insta-Commerce” tactics in time for the holiday sales spike, driving new sales via the ASICS America Instagram account.
Launched the #BetterYourBESTivus campaign to promote 12 days of ASICS’ featured products across digital and social channels, involving shareable images that paired products with humorous phrases
Utilized visual marketing suite Curalate and its shopping gallery platform, Like2Buy, to enable users to directly shop for products they view in Instagram images
Implemented the #BetterYourBESTivus re-gram contest, allowing users to enter for a chance to win a $50 ASICS gift card by re-gramming an Instagram post, helping to spread the reach of the contest and holiday promotions
- Significantly increased e-commerce holiday campaign revenue year-over-year
- Earned coverage in PR Daily
- Instagram via Like2Buy contributed 30% of social media conversions
- Generated ~ 24,000 engagements on Instagram