In today’s fast-paced world, finding the modern consumer can feel like a moving target. As new buying channels emerge, brands will need a better understanding of the buyer’s mindset to ensure they have the right content in the right spaces. For our next Speaker Series event, we’ll hear from our own President & CEO about the different buying channels and how they are changing the marketing landscape.
Then, we’re bringing in an Amazon specialist, Kusha Karvandi, to share how consumers buy on this channel, and ways you can incorporate it as part of your marketing plan. Not only will you find out whether or not Amazon is right for you, but we’ll provide examples of how you can leverage Amazon for your brand and adapt your own omnichannel strategy.
Chief Executive Officer
With over 15 years of digital marketing experience, Reid has built Red Door Interactive to change the very nature in which marketing firms service mid-sized companies. His emphasis in developing campaigns that are both highly creative and yet built on a solid foundation of data analytics means each initiative Red Door executes on behalf of its clients generates quantifiable business results.
Kusha is an e-commerce entrepreneur and Amazon strategist. Having launched over 100 different products on Amazon, Kusha has become an expert in how to leverage the world's greatest e-commerce platform. He has experience with nearly every product category, and has developed a system to success with selling digital and physical products online.