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Preparing Your Website for a Voice-First World

Webinars
07.17.2019 / 11:00 AM PDT

Register
6/27/2023 7:11:32 AM Red Door Interactive http://www.reddoor.biz Red Door Interactive
Red Door Interactive

About the event

Is ​your ​website ​voice-ready? ​Voice ​accessible ​content ​is ​already ​here ​– ​it ​makes ​up ​35% ​of ​all ​web ​searches ​and ​is ​expected ​to ​reach ​50% ​by ​2020. ​Are ​your ​users ​finding ​your ​website ​when ​they ​ask ​for ​your ​business ​by ​name? ​Are ​they ​finding ​you ​with ​conversational ​keywords? ​Is ​your ​website ​prepared ​to ​deliver ​the ​right ​answers ​to ​your ​customer's ​spoken ​questions? ​Presented in partnership with Kentico, ​we’ll ​walk ​you ​through ​how ​to ​update ​your ​pages ​to ​handle ​voice ​searches ​and ​questions, ​giving ​you ​a clear ​road ​map ​to ​optimize ​and ​ready ​your ​website ​content ​for ​a ​voice-first ​world. ​ ​ 

Our ​webinar ​will ​set ​you ​up ​for: 

​Developing ​a ​Voice-First ​Strategy 

  • ​Voice, ​Data, ​and ​Privacy ​(Oh, ​my!) ​– ​Understand ​the ​privacy ​implications ​of ​voice ​data 

  • ​Goodbye, ​Texting ​– ​Explore ​voice’s ​potential ​to ​reach ​new, ​untapped ​markets 


Building ​Your ​Voice-First ​Content 

  • Voice ​Search ​(Content ​Discovery) 

    • ​Understand ​how ​users ​are ​searching ​for ​your ​industry ​terms ​via ​voice 

    • ​Develop ​relevant ​content ​to ​capture ​those ​users ​from ​search ​engines 

    • Leverage ​structured-data ​opportunities ​to ​improve ​voice ​interactions ​ 

    • Understand ​the ​situations ​where ​voice ​search ​is ​most ​popular, ​and ​how ​that ​will ​​influence ​content ​consumption

 
​Voice ​Accessibility 

  • ​Techniques ​and ​best ​practices ​to ​make ​your ​site ​content ​voice ​accessible 

 
​Future-Proofing ​Your ​Website 

  • Will ​voice ​kill ​the ​website? ​– ​Imagine ​a ​world ​where ​there ​are ​no ​websites 

  • Using ​Kentico ​Cloud ​to ​build ​a ​“voice-first” ​experience 

Who should attend?

Operations, Compliance Officers, IT, Directors of Marketing, Marketing Staff

About speakers

Ron Hadler

VP, Data & Innovation/
RED DOOR INTERACTIVE

Ron has over 20 years of development experience across platforms, languages and verticals.  Ron architects websites using enterprise content management systems, develops digital requirements, provides content engineering and builds BI dashboards for Red Door’s clients.

Ross Briggs

Director, SEO/
RED DOOR INTERACTIVE

Ross Briggs is a digital marketing professional with experience in positions spanning both agency and in-house. As Red Door Interactive's Director of SEO, he specializes in inbound marketing strategy and tactics to increase a website's organic visibility.