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Preparing Your Website for a Voice-First World

Webinars
07.17.2019 / 11:00 AM PDT

7/17/2019 11:00:00 AM / 11:00 AM San Diego. CA 6/27/2019 11:57:32 PM Red Door Interactive Red Door Interactive

About the event

Is ​your ​website ​voice-ready? ​Voice ​accessible ​content ​is ​already ​here ​– ​it ​makes ​up ​35% ​of ​all ​web ​searches ​and ​is ​expected ​to ​reach ​50% ​by ​2020. ​Are ​your ​users ​finding ​your ​website ​when ​they ​ask ​for ​your ​business ​by ​name? ​Are ​they ​finding ​you ​with ​conversational ​keywords? ​Is ​your ​website ​prepared ​to ​deliver ​the ​right ​answers ​to ​your ​customer's ​spoken ​questions? ​Presented in partnership with Kentico, ​we’ll ​walk ​you ​through ​how ​to ​update ​your ​pages ​to ​handle ​voice ​searches ​and ​questions, ​giving ​you ​a clear ​road ​map ​to ​optimize ​and ​ready ​your ​website ​content ​for ​a ​voice-first ​world. ​ ​ 

Our ​webinar ​will ​set ​you ​up ​for: 

​Developing ​a ​Voice-First ​Strategy 

  • ​Voice, ​Data, ​and ​Privacy ​(Oh, ​my!) ​– ​Understand ​the ​privacy ​implications ​of ​voice ​data 

  • ​Goodbye, ​Texting ​– ​Explore ​voice’s ​potential ​to ​reach ​new, ​untapped ​markets 


Building ​Your ​Voice-First ​Content 

  • Voice ​Search ​(Content ​Discovery) 

    • ​Understand ​how ​users ​are ​searching ​for ​your ​industry ​terms ​via ​voice 

    • ​Develop ​relevant ​content ​to ​capture ​those ​users ​from ​search ​engines 

    • Leverage ​structured-data ​opportunities ​to ​improve ​voice ​interactions ​ 

    • Understand ​the ​situations ​where ​voice ​search ​is ​most ​popular, ​and ​how ​that ​will ​​influence ​content ​consumption

 
​Voice ​Accessibility 

  • ​Techniques ​and ​best ​practices ​to ​make ​your ​site ​content ​voice ​accessible 

 
​Future-Proofing ​Your ​Website 

  • Will ​voice ​kill ​the ​website? ​– ​Imagine ​a ​world ​where ​there ​are ​no ​websites 

  • Using ​Kentico ​Cloud ​to ​build ​a ​“voice-first” ​experience 

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Who should attend?

Operations, Compliance Officers, IT, Directors of Marketing, Marketing Staff

Schedule

About speakers


Ron Hadler

Sr. Director, Marketing Technology

Ron has over 20 years of development experience across platforms, languages and verticals.  Ron architects websites using enterprise content management systems, develops digital requirements, provides content engineering and builds BI dashboards for Red Door’s clients.

Ross Briggs

Director, SEO

Ross Briggs is a digital marketing professional with experience in positions spanning both agency and in-house. As Red Door Interactive's Director of SEO, he specializes in inbound marketing strategy and tactics to increase a website's organic visibility.

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