About the event Chief Marketing Officers spend more on technology than most of their peers in the C-suite, including the CTO. In most cases, the CMO, by training is focused more on brand and creative than on the technology that enables today’s marketing strategies. However, now marketers need to either build the acumen or partner with the technologists who can help them be successful in marketing in an increasingly complex, technology-first world. But, perhaps more importantly, technologists need to be a proactive and effective partner to enable marketing or they risk straining the company’s lifeblood: Sales. We will talk about the explosion of marketing technology and how technologists can either play a supporting role or, if they’re bold, take the lead. About speakers Reid Carr Chief Executive Officer With over 20 years of digital marketing experience, Reid Carr has built Red Door Interactive to be a nationally renowned, full-service marketing agency. Founded on optimizing brand and performance marketing across all channels – paid, earned, and owned, Reid has evolved this fiercely independent agency and has been awarded for tactical expertise, fast growth, and effective culture by Advertising Age, Inc. Magazine, and a variety of regional publications.
