Getting started with digital advertising can be daunting. You’ve invested some ad dollars to hit your KPIs, you know how to measure the revenue they drive—but are they actually making your business money?
For our upcoming Denver Startup Week session, we've invited guests from Facebook, Oracle, and Heddle Marketing to join our subject matter experts for a discussion about the fundamentals of digital advertising. We'll dive into measurement, KPIs, and determining ROI from your ad efforts. In the end, this session will help you shift your digital advertising approach from how much does it cost, to how much profit can it generate.