Getting started with digital advertising can be daunting. You’ve invested some ad dollars to hit your KPIs, you know how to measure the revenue they drive—but are they actually making your business money?
For our upcoming Denver Startup Week session, we've invited guests from Facebook, Oracle, and Heddle Marketing to join our subject matter experts for a discussion about the fundamentals of digital advertising. We'll dive into measurement, KPIs, and determining ROI from your ad efforts. In the end, this session will help you shift your digital advertising approach from how much does it cost, to how much profit can it generate.
Sr. Digital Analyst
Adam is a Sr. Digital Analyst at Red Door Interactive. As an analyst, Adam has helped medium to large companies set KPIs and objectives to hit monetary goals. Adam is also the co-founder of two companies: Under the Table Marketing, an advertising venture started in 2010, and Rado Wear, an apparel line established in 2017.
Manager, Paid Media
Aaron is a digital marketer with agency, in-house, and non-profit marketing experience. As Director, Paid Media at Red Door Interactive, Aaron works with clients large and small to help determine the most important KPIs, channels, and tactics to most effectively reach their business goals.
Industry Manager at Facebook
Celiena is an Industry Manager at Facebook, managing strategic partnerships with entertainment clients such as Netflix and Spotify. Prior to Facebook, Celiena spent more than a decade in brand management, holding various marketing roles at Unilever and Coors Brewing Company (now MillerCoors).
Senior Manager of Digital Integrations at Oracle Data Cloud
Bill is a Senior Manager of Digital Integrations at Oracle Data Cloud in Broomfield, CO. As a passionate technologist and marketer, Bill has spent the last 16 years working in the ad tech and digital marketing space, including a 9 year stint at Google & YouTube.
President at Heddle Marketing
Tim is President of Heddle Marketing and a hands-on digital marketer in AdWords, Bing, Facebook/Instagram and SEO for both B2C and B2B Clients. Previously Tim has held senior positions in Marketing, Product Management, and General Management at companies including Yahoo, Overture, Inktomi, Fast Search & Transfer, and the Pittsburgh Steelers.