Kentico User Group: San Diego

RDI Hosted
10.24.2018 / 12:31 AM / ,

11/6/2018 8:30:13 AM / 8:30 AM San Diego. CA 10/24/2018 12:31:15 AM Red Door Interactive Red Door Interactive

About the event

Each ​quarter, ​we ​bring ​together ​local ​Kentico ​experts, ​newbies, ​and ​everyone ​in-between ​to ​discuss ​their ​business ​successes, ​challenges, ​and ​share ​how ​they ​are ​leveraging ​Kentico ​to ​move ​organizations ​forward. ​On ​November ​6, ​our ​host ​Red ​Door ​Interactive ​will ​take ​you ​on ​a ​journey ​to ​a ​Voice-First ​world ​using ​Kentico. ​Here’s ​what ​you ​need ​to ​know: ​ 


Is ​your ​website ​voice-ready? ​Voice ​accessible ​content ​is ​already ​here ​– ​it ​makes ​up ​35% ​of ​all ​web ​searches ​and ​is ​expected ​to ​reach ​50% ​by ​2020. ​Are ​your ​users ​finding ​your ​website ​when ​they ​ask ​for ​your ​business ​by ​name? ​Are ​they ​finding ​you ​with ​conversational ​keywords? ​Is ​your ​website ​prepared ​to ​deliver ​the ​right ​answers ​to ​your ​customer's ​spoken ​questions? ​In ​this ​session, ​we’ll ​walk ​you ​through ​how ​to ​update ​your ​pages ​to ​handle ​voice ​searches ​and ​questions, ​giving ​you ​clear ​road ​map ​to ​optimize ​and ​ready ​your ​website ​content ​for ​a ​voice-first ​world. ​ ​ 


​Developing ​a ​Voice-First ​Strategy 
  • ​Voice, ​Data, ​and ​Privacy ​(Oh, ​my!) ​– ​Understand ​the ​privacy ​implications ​of ​voice ​data 
  • ​Goodbye, ​Texting ​– ​Explore ​voice’s ​potential ​to ​reach ​new, ​untapped ​markets 

Building ​Your ​Voice-First ​Content 
  • Voice ​Search ​(Content ​Discovery) 
    • ​Understand ​how ​users ​are ​searching ​for ​your ​industry ​terms ​via ​voice 
    • ​Develop ​relevant ​content ​to ​capture ​those ​users ​from ​search ​engines 
    • Leverage ​structured-data ​opportunities ​to ​improve ​voice ​interactions ​ 
    • Understand ​the ​situations ​where ​voice ​search ​is ​most ​popular, ​and ​how ​that ​will ​​influence ​content ​consumption 
      • Consider ​the ​unique ​situations ​where ​your ​customers ​might ​prefer ​voice ​over ​keyboard 
      • ​Find ​ways ​to ​connect ​the ​initial ​voice ​interaction ​with ​in-depth ​research ​that ​​takes ​place ​using ​keyboard 
​Voice ​Accessibility 
  • ​Techniques ​and ​best ​practices ​to ​make ​your ​site ​content ​voice ​accessible 
​Future-Proofing ​Your ​Website 
  • Will ​voice ​kill ​the ​website? ​– ​Imagine ​a ​world ​where ​there ​are ​no ​websites 
  • Using ​Kentico ​Cloud ​to ​build ​a ​“voice-first” ​experience 

Can’t ​make ​it ​to ​the ​event? ​Tune ​in ​online


  • 8:30am-9:00am: ​​Networking ​​& ​​light ​​breakfast ​ 
  • 9:00am-10:00am: ​​Presentation ​​ ​ 
  • 10:00am-10:30am: ​​Networking

About speakers

Ron Hadler

VP, Data & Innovation

Ron has over 20 years of development experience across platforms, languages and verticals.  Ron architects websites using enterprise content management systems, develops digital requirements, provides content engineering and builds BI dashboards for Red Door’s clients.

Ross Briggs

Director, SEO

Ross Briggs is a digital marketing professional with experience in positions spanning both agency and in-house. As Red Door Interactive's Director of SEO, he specializes in inbound marketing strategy and tactics to increase a website's organic visibility.

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