Powering up the community grid
In order to encourage more people to drive electric vehicles (EVs) and reduce greenhouse gas emissions, SDG&E launched several energy initiatives that make it easier to own an EV. To help them get the word out, we built the “It’s On” campaign from the ground up. First, we had to strategize a way to share how easy, affordable, and fun it is to own an electric vehicle in San Diego. Then, we had to develop a delivery plan that would capture our audience’s attention and entice them to flip the switch.