Clients

Epicuren: The evolution of natural beauty

9/1/2021 8:19:15 PM Red Door Interactive Red Door Interactive

Epicuren is a natural, prestige beauty brand dedicated to the wellness and self-care routines of customers, employees, and Mother Nature.

Epicuren wanted to reimagine the way they connected their audience to skin care experts, professional treatments, and Epicuren products. Because their approach to skincare is ever-evolving, they needed to streamline the experience across the many channels their products touch, while elevating the online experience for both skin care professional clients and their customers.

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Improving the User Experience & Driving Revenue

To satisfy the needs of an audience that includes high-end resort spas, aesthetician offices, day spas, med spas, beauty retail stores, Amazon and beyond, Epicuren tapped the expertise of Red Door to redesign the online presence and streamline the eCommerce experience, while also improving overall site performance and social selling capabilities.

Shopify eCommerce Integration

Epicuren was able to elevate the user experience and align it with their clients’ expectations for a more attentive, luxurious, hands-on digital environment similar to what clients receive at a high-end spa.

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"The Red Door team ensured our personality was part of this project and beautiful new website. They helped us deliver a more functional online experience while allowing us to grow our business from a retail perspective. I recommend them to any company looking to build a Shopify Website."
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New & Improved Website Functionality

A priority for our team was to improve Epicuren’s website functionality to better serve their customers. We redesigned their site search, as well as developed a Skin Quiz that helps users find Epicuren products that are as unique as their own skin. These website enhancements helped in realigning Epicuren’s mission while also driving their conversion rates and sales.

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Greater Control of Product & Promotions

The time and money saved as a result of improved management capabilities on the back-end of the site allowed Epicuren to invest in the development and growth of a more comprehensive digital strategy.

SEO

Epicuren was leading the way with their skin care solutions, but they needed support with their organic search rankings. That’s when we stepped in by implementing technical SEO audits, content audits, competitive gap analyses, among other initiatives. After tailoring Epicuren’s SEO tactics, we were thrilled to see the results.

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Looking Ahead

In addition to supporting the ongoing evolution of the Epicuren website several exciting initiatives are underway including packaging updates and a “Best Customer Analysis” to further optimize their digital media and eCommerce strategy.

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