Case Study

Shea Homes: The redesigned SheaHomes.com

Don't get left behind

An outdated website can cause a great detriment to your bottom line. It also puts you at risk of alienating customers before you even have the chance to attract and hook them.

Services Provided

The Challenge

The new website needed to provide a better online experience for current and potential customers.

Our Approach

After an in-depth discovery process, we designed a new look and feel, that met Shea Homes’ needs and more.

The Situation

The new website had to serve a multitude of functions. It was important for it to be mobile-friendly to capture more on-the-go engagement, prompt calls to sales agents, and drive in-person community visits.

Image 1 Alt
Image 2 Alt

THE SOLUTION

After an in-depth discovery process, a new look and feel, a lot of time spent coding, testing, and retesting—as well as countless cups of coffee—Red Door Interactive designed and developed a website that met all of Shea Homes’ needs and more. We not only executed on the goals of the project, but also built upon key features and innovations such as:

  • "Find your home" search: Comprehensively narrows down choices based on what the user is looking for faster than ever.

  • On-domain master plan pages: Keeps customers on the site to learn about communities rather than navigating to a separate microsite.

  • “My Shea Home” customer portal: Offers a completely personalized online experience. Customers can “favorite” a home to add to their portal account, access curated information based on their stage of the homebuying process, and much more.

THE RESULTS 

 Since its launch the website has generated:

  • 32,264 leads

  • 2.5 million return visitors 

  • 4 million floor plan views

 

“THIS [WEBSITE LAUNCH] HAS BEEN A DAY WE HAVE ALL BEEN WAITING FOR AND WE ARE EXTREMELY PROUD THAT WE HAVE THE OPPORTUNITY OF CELEBRATING THIS MILESTONE WITH [RED DOOR INTERACTIVE]. YOU HAVE EACH PUT IN COUNTLESS HOURS TO BRING THIS SITE TO LIFE. WE COULD NOT HAVE DONE IT WITHOUT YOU.”

Janet Benavidez, Corp. Vice President, Sales & Marketing

Explore Additional Work

Let's Create Something Meaningful Together

Contact Us