Breaking into Social Media
Though our first SEO wins were big milestones for us, we kept looking ahead, finding new ways to not only create brand awareness, but brand advocacy. In 2014, our cross-channel efforts supporting ASICS’ sponsorship of the 2014 LA Marathon led to an ongoing social media retainer, and by the 2015 LA Marathon, our campaign generated the highest ever engagement on ASICS’ social channels at that time.