Putting Email into Play for Vokey
Titleist Vokey Design crafts industry-leading golf wedges trusted by players at the highest levels of the game. As momentum grew around the SM7 launch, the brand partnered with Red Door to make email a more relevant, repeatable way to engage loyal fans.
As Vokey built momentum around the launch of its SM7 wedges, the brand saw an opportunity to connect with an already engaged fan base through more relevant email content. The need was twofold: support immediate campaign priorities and create a stronger foundation for future email communications.
Red Door recognized that the answer was not a string of one-off sends. A modular email system could address Vokey’s short-term content needs while giving the internal team a scalable framework for future campaigns—balancing speed, flexibility, and consistency.
Launching an email journey
Red Door developed the content strategy, copywriting, and design for a series of three emails promoting Vokey’s Wedge Selector Tool and custom fitting opportunities. Built for an audience already primed for content, the series gave Vokey a more relevant way to connect product education with action, while strengthening email as a channel for engagement and brand storytelling.
Building a modular system for scale
To support future campaigns, Red Door created an actionable email playbook that included a flow strategy, a library of modular content options, measurement and optimization guidance, and best practices for copy and design. This framework gave Vokey the tools to move efficiently, adapt to evolving content needs, and maintain a consistent brand experience across every send.
Let’s build something greater together.
Ready to start a partnership built on clarity, collaboration, and real results?