Crafting the Good Life
Already known as a trailblazer in the IPA world, Stone Brewing came to us for help building a campaign around a new style of beer, with a whole different vibe—a Mexican lager, called Buenaveza.
Buenaveza is a shift from the typical offering from Stone, both in flavor profile and consumer mindset. This meant we had to find a way to not only break into the Mexican lager market, but also build a differentiating lifestyle around Buenaveza, positioning it as an approachable, fun, yet still top-quality beer.
Knowing our target audience’s emphasis on flavor, freshness, and authenticity, we created a campaign that brought all those things together under the mantra, “It’s All Buena.” This anthem was meant to establish the laid-back yet engaged lifestyle that Buenaveza affords, and highlight how it makes our unique SoCal experiences that much better.
Bringing Buenaveza to life
To generate as much excitement as possible around our awareness campaign, we concepted, scripted, and produced a commercial spot, bringing to life the Buenaveza experience and an authentic SoCal vibe.
Establishing “It’s All Buena”
We built the campaign around a clear, unifying idea: “It’s All Buena.” This mantra defined the tone and lifestyle of the brand, creating a consistent foundation for how Buenaveza shows up. It positioned the beer as both easygoing and high-quality, aligning with audience expectations around authenticity and experience.
Driving awareness through vibrant execution
We developed high-energy, colorful creative assets designed to resonate with consumers seeking new experiences. Each piece reinforced the campaign’s tone while encouraging audiences to elevate the moments they already enjoy, extending the reach and impact of the brand.
Let’s build something greater together.
Ready to start a partnership built on clarity, collaboration, and real results?