Lighting up Las Vegas with a paid media win
The Las Vegas Desert Dogs needed to turn a high-stakes lacrosse matchup into a must-see event, driving single-game ticket sales in one of the most competitive entertainment markets in the country.
Selling single-game tickets for a niche sport in Las Vegas is no easy feat. With Cirque du Soleil, NHL, NFL, and other world-class entertainment options competing for attention, the Desert Dogs had to sell both the sport and the experience.
Heading into Game 3 against the San Diego Seals, the Desert Dogs faced a pivotal moment in their season. The rivalry matchup, combined with the possibility of an appearance from brand partner Wayne Gretzky, made it the team’s biggest home game of the year. To drive ticket sales, Red Door developed a strategy focused on urgency, precision, and immediate conversion.
Turning awareness into ticket sales
We activated a precision-focused paid media campaign rooted in urgency, influence, and agility. Motion-forward assets, dynamic countdowns, and evolving ad copy helped turn awareness into action, while the exclusive Wayne Gretzky jersey giveaway served as the campaign's centerpiece. By spotlighting Gretzky’s legacy and connection to the sport, we positioned the matchup as a marquee event and created must-see momentum around the season’s most important game.
Maximizing impact in a crowded market
We continuously optimized media spend throughout the campaign using real-time performance insights, prioritizing the channels and creative driving the strongest conversions. By combining urgency-driven messaging with Wayne Gretzky’s star power, the campaign helped the Desert Dogs cut through Las Vegas’ crowded entertainment landscape and sell out Game 3.
Let’s build something greater together.
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