Influencing the Cycling Industry
Cannondale, a professional cycling brand, wanted to increase brand awareness and brand recognition of their bikes to a new audience—and they needed our help in reaching them.
While Cannondale is well-known among cycling enthusiasts, they wanted to tap into a market they hadn’t accessed yet—millennials and active adults outside of the cycling industry. This new consumer base represented an opportunity for growth for Cannondale, and they needed our expertise to reach them.
We called on 13 micro-influencers to promote Cannondale’s recent bike product launches and support recreational riding among fitness enthusiasts. This initiative, paired with paid media, increased brand awareness, recognition, and organic content.
Reaching new riders through trusted voices
Rather than relying on large celebrity creators, we selected smaller fitness and lifestyle influencers with highly engaged audiences receptive to their content. This approach allowed Cannondale to enter broader wellness and recreational fitness conversations in a way that felt credible, relatable, and community-driven. From August through November, influencers shared 21 posts using #RideCannondale, helping increase brand awareness and engagement among active adults outside the traditional cycling space.
Generating meaningful audience engagement
The micro-influencer campaign helped increase Cannondale’s brand awareness, recognition, and organic engagement with a broader active lifestyle audience.
More Impressions
More Engagement
Reduced CPM
Let’s build something greater together.
Ready to start a partnership built on clarity, collaboration, and real results?