Building on the Good Life
Stone Brewing partnered with Red Door Interactive to increase awareness, engagement, and sales for multiple craft beer products through a strategic paid media approach tailored to each audience and product challenge.
After helping Stone Brewing launch and grow Buenaveza, Red Door Interactive expanded the partnership to support additional products, including Buenavida Hard Seltzer, Hazy IPA, and Delicious IPA. Each product required a distinct strategy to strengthen awareness, differentiate within crowded categories, and drive continued sales momentum.
While each beer faced unique market conditions, all shared a common challenge: turning awareness into measurable purchase intent. We recognized that a coordinated full-funnel media strategy could guide consumers from initial exposure to Beer Finder searches and, ultimately, purchase consideration.
Driving awareness across key markets
To increase familiarity with Stone Brewing’s featured products, we launched top-of-funnel awareness campaigns across Facebook, Instagram, Display, YouTube, and Connected TV. Our strategy focused on Stone’s target markets of Los Angeles, San Diego, and Richmond, using eye-catching creative to build recognition and establish relevance among craft beer consumers. Each campaign was tailored to support the distinct positioning of Buenavida Hard Seltzer, Hazy IPA, Delicious IPA, and the broader “Buena” family of beers.
Guiding consumers from interest to purchase
As awareness grew, our middle- and bottom-of-funnel tactics helped convert consumer interest into action. Google Search campaigns captured users actively searching for information about Stone beers and where to purchase them, while Beer Finder optimization supported purchase intent. We also tested Add To Cart conversions through MikMak landing pages, creating a more direct path for consumers already familiar with Stone Brewing products and increasing opportunities for conversion.
Generating stronger engagement and sales momentum
Our full-funnel paid media strategy helped increase Beer Finder activity across Stone Brewing’s target markets while supporting continued sales growth and brand strength.
total Beer Finder searches directly attributed to paid media campaigns in 2022
Beer Finder searches generated in the Los Angeles market
achieved in Stone Brewing’s 90-day rate of sale
Let’s build something greater together.
Ready to start a partnership built on clarity, collaboration, and real results?