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Whitepaper: Shifting your marketing strategy in a voice-first world

Insights / 07.19.2018

Red Door

Voice is making its impact on the world, and faster than we realize. With voice assistants like Siri and Alexa, and smart speakers like the Amazon Echo and Google Home, there is a growing shift in user need and technology acceptance. But what does this mean for the future of websites? For the online experience overall? Without screens, content looks very different, and marketers will need to better understand the voice-first mentality to truly meet users’ evolving search intent. 

In our latest whitepaper, we’re talking voice—how we got here, what the current landscape looks like, and how brands should react accordingly. You’ll get some tips for adopting voice-first strategies, as well as insights into new opportunities that we can see unfolding as voice technology continues to gather steam. Then, we invite you into a long-term look at the future, as we discuss the possible ramifications of voice—both cultural and psychological—and how they might affect future generations to come.

 COVERED IN THIS WHITEPAPER: 

  • What’s possible today in the current landscape of voice technology 

  • The impact of voice on websites, SEO, and advertising overall 

  • Strategies for adopting a voice-first mentality 

  • Long-term projections for the future of voice on society

Insights,Marketing Technology,Search Engine Optimization,Strategic Planning

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