The RDI Marketing Jargon Dictionary

As the world of marketing continues to grow, so, too, does the amount of words and acronyms we use to navigate it. And as people who live and breathe in this space, we sometimes forget that marketing-speak can sound like a whole other language to those not around it every day. So just to ensure that we’re all on the same page, we’ve put together the following glossary of marketing jargon and terminology for you to peruse and share:







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