Interested in leveraging your customer reviews to see a return for your business? Blake shares with iMedia some insight and best practices for gathering and using customer reviews online. Check out this excerpt from her article:
Your product or service is totally awesome, completely stellar, and everyone who interacts with your brand becomes an immediate advocate. Obviously you love to hear all of this amazing feedback, as you sit in your office. But are your leads and other possible customers being exposed to these amazing reviews? Are you collecting these reviews and stories in a strategic way to repurpose for the benefit of your company? If not, you really should be.
Read the full article here.