With Growth, Paid Search Gets Complicated

Paid search is still evolving into a complex, multi-faceted channel that has brought tremendous promise and online marketing star power. However, it has also defined many obstacles such as trademark policy issues, affiliates competing in the space and the corporate re-structuring of search teams so they can best handle the millions of keywords and campaigns.

The complexities of paid search have reached a critical point. Companies need to re-evaluate/re-build their internal search team infrastructure or consider utilizing outsourced professional SEM services to stay ahead of the game.

View more highlights from the Search Engine Strategies conference in New York last month.