Why Search Marketing Firms Should Reveal Their Secrets To You

RSSRay
Paul J. Bruemmer

Paul J. Bruemmer is Director of Search Marketing at Red Door Interactive, and a recent guest on the Online Marketing With RSS Ray show. He is responsible for the strategic implementation of search engine marketing activities within Red Door’s Internet Presence Management (IPM) services.

Search engine optimization is an online marketing strategy that has become mission critical in today’s marketing arsenal. When your company ranks highly on Google and Yahoo!, you not only drive business to your Web site, you drive customers to your offline location as well.

When you procure search engine optimization (SEO) services, most search marketing firms will provide you with a general overview of their SEO methodology without delving into the details. While they claim this practice relieves you of the boring details of SEO, the reality is most firms don’t wish to divulge intellectual property.

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