In This Edition:  
Q&A with Paul J. Bruemmer – Director of Search Engine Marketing for Red Door Interactive

Q1)  What is Search Engine Optimization (SEO)?

PJB: Organic Search Engine Optimization consists of highly specialized technical and editorial services to optimize Web site architecture, content, page construction, linking strategies and server configuration.

SEO services enable your site to be found by search engine spiders, enhancing site visibility and relevancy. A properly optimized site will achieve high rankings in popular search engines such as Google, Yahoo and MSN.
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Q2)  What is the difference between Pay Per Click (PPC) and organic SEO?
PJB: The differences between PPC and organic SEO services are in the way the listings are displayed, the amount of time it takes for the listings to display, the longevity of the listings, the popularity of the listings, conversion rates and campaign flexibility.

Organic and PPC listings are displayed differently in search results. Search engines display results to a search query in predetermined areas of the page. The Google result page has four sections: 1) the header at the top, 2) a light-blue shaded area labeled “Sponsored Links,” 3) the body of content on the page, and 4) a right column labeled “Sponsored Links.”   Read more >>

Q3)  If I am #1 in organic listings, do I need to bother with paid listings?
PJB: As indicated above, it is wise to budget for both SEO and PPC for maximum results. Relevancy also plays a significant role in converting paid and organic search visitors. The higher the relevancy of the listing and landing page to the visitors' needs, the higher the conversion rates.   Read more >>
 
Q4)  How often do people click on SEO listings vs. PPC?
PJB:  Research shows that roughly 70 percent of users click on organic listings versus 30 percent on PPC listings. Apparently, most Internet users respect an unbiased search result over a paid or sponsored result. However, percentages can vary depending on the relevancy of the search listing, landing page and the search engine used.

Q5)  How do search engines work?
PJB:  Search engines can be loosely defined as a coordinated set of software programs that include a spider, an index and a search leg. These precise computing machines are built on a set of rules for collecting, reviewing and rating billions of documents on a daily basis. 

The spider crawls the servers on the Web to find HTML documents (your Web pages), dumping them into the index. The search engine index is then filtered and ranks your Web pages within a database used to answer your search queries. The filtering process uses proprietary algorithmic rules to produce the most relevant search engine results.   Read more >>

Q6)  Can SEO and PPC be contracted under a retainer agreement?
PJB:  Yes. SEO and PPC are essentially incremental tasks well suited for retainer agreements. For instance, the SEO process includes 8 modules, which build from each other into a recurring and expanding process month-to-month. The PPC process includes bid management, ROI tracking, click monitoring, analysis and optimization. SEO and PPC tasks are easily bundled into separate retainers or parsed from an existing retainer. 

Read more about SEO:
Q7)  How long does it take to see results?
Q8)  What are the best ways to get inbound links?
Q9)  And, one more: "How do you deal with SEO internationally?"

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:: Recent Articles ::

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:: Ring the Bell ::
Congrats to all involved in these recent project launches:

Turning Technologies: Website and Flash video development.
Check it out >>

Cricket Communications: Freedom Tales microsite pushing the limits of viral marketing.
Check  it out >>

 
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