Developing Social Media Guidelines For Staff

Former beauty editor Nadine Haobsh was dubbed "the poster girl for the blogger generation," by the NY Post after her anonymous insider blog was ousted and a subsequent job offer at Seventeen Magazine rescinded. As blogging and social media participation become just another aspect of life, (it is estimated that 120,000 blogs are started each day) clear company guidelines around online activity can be necessary to protect both employers and employees.

Companies are now grappling with how to manage brand reputation and association with employees who active in social media. Click "Learn More" to view 5 quick ways to get started on establishing some online guidelines and developing clear communication on how employees should present themselves when representing your company online.

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Red Door Interactive Acquires Denver-based Breckenridge Communications

The deal provides Red Door Interactive a Mountain West regional presence for current clients, such as Cricket Communications, Overstock.com and Inthinc, as well as access to the ever-expanding Denver-area talent pool.

All employees of Breckenridge Communications will remain part of the new Red Door Interactive Denver-based staff, providing the agency with a substantial footprint on which to grow. The acquisition also brings Red Door Interactive a few new clients, including “Good to Great” and “Built To Last” author Jim Collins, Aspen Pet Products, makers of Booda pet supplies, Tee time Watch and Make-a-Wish Foundation of Colorado.

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Time Is Running Out to Register For The Lifecycle Messaging Email Conference

In just a few weeks, BlueHornet, will host their annual email marketing conference September 30-October 2, 2008, on Coronado Island in San Diego. The Lifecycle Messaging Email Conference will put you face-to-face with other marketing professionals and industry experts to cut through the hype and focus on the best, most cost-effective ways to meet your eMarketing goals.

Red Door clients receive the $750 Client/Partner rate (a $200 savings). Be sure to click the Client/Partner registration link and type "Red Door" in the "Who referred you to our event?" field to receive the special price. Registration closes Monday, September 22.

Learn more and register by visiting: www.bluehornet.com/lifecycle08

Free Lunch at DMA08

Red Door's Director of Search Marketing, Paul Bruemmer will speak on a panel at DMA08 titled "Universal Search: A Changing Landscape" in Las Vegas on Tuesday, October 14th at 2:00 PM. Learn how to leverage your digital assets for Google's Universal Search feature, what works and what doesn't, along with recommended action items from Google.

Get tips, advice and suggestions directly from Paul. If you plan to attend, let us know if you'd like to schedule a lunch or dinner meeting.

Contact Paul Bruemmer directly at 619.517.5127.