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Top 3 tactics for reducing shopping cart abandons in 2007
Anna Holland from Marketing Sherpa reveals her top 3 tactics for reducing shopping cart abandons in 2007:
1. Add “Bill Me Later” payment option.
2. Test and optimize cart design and functionality.
3. Re-contact consumers who abandon theirs carts via email.
Data from a survey of nearly 2,000 e-tailors indicates abandonment rates will fall 7% to an average of 52% in 2007.
Last day to download her presentation.
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