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The New Advertising Trinity: Why Search + User Experience + Analytics = Power
Even in the era of agency consolidation, search continues to be sold as a stand alone service. Is it possible to put together a decent performing search campaign in a vacuum? Sure. Does it deliver the best possible results? Definitely not! As powerful as a carefully orchestrated search initiative can be, it becomes significantly more so when you add user experience (UX) and analytics to the mix.
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