Terms, Shmerms! Why Business Can’t Afford to Get Distracted by Facebook’s Usage Policies

MarketingProfs
Crosby Noricks

There’s been a lot of brouhaha of late about Facebook’s ill-fated attempt to change its terms of service to maintain licensing rights of terminated accounts—and understandably so. The issue of customer data ownership is an important one.

However, many businesses with an active presence on the social site are now fearful of getting caught up in any ensuing consumer backlash, and they are wondering what to do—keep our Facebook pages or move on to someplace safer? 

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