Technical Services

When Alvarion Ltd., a public company based in Tel Aviv, Israel came to us, they had one question: how can we make our sites easier to navigate? Digging deeper, we realized that they not only had a problem with their site design not being usable, we discovered that they had a common content management problem. They were managing two of their sites from their corporate offices in the US, while their French, Russian and Romanian sites were managed from those field offices.

None of their offices were coordinating their efforts with any success. With conflicting information on each of these sites and content management system that did not allow them to coordinate their efforts, the task of managing their Internet presence had become arduous to say the least. In order to update one page on the U.S. website, it might take up to a week to make a simple text edit because of all the factors involved.

Red Door Interactive started a two-month fact-finding stage where we interviewed all of their internal stakeholders – from Marketing and Sales, to Customer Service, IT, Product Development and Engineering – in both the US (Carlsbad, CA) and Israel (Tel Aviv). During that time, we created a map of their current site, and taking inventory of their pains. Furthermore, we delved into their corporate goals and looked at ways the site could serve those needs. One of those goals was to have their International web presences managed in one place, by the marketing team in the US.

After our two-month investigation we had a clear, holistic picture of their needs. What was initially verbalized as a usability issue was much more. We outlined their needs across all divisions and expressing each within the context of the other.

Armed with that knowledge we were quick to discover their willingness to modify certain business processes and help them manage their Internet presence (and their business) better.