September 9, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

Marketers Plan To Increase Social Media Spend - MediaPost
“CMOs are planning to increase their spending on social media substantially over the next five years, according to a Duke University survey. The 249 CMOs of U.S. companies said they will increase their spending on social media from its current level of 7.1% of their overall marketing budget to 10.1% over the next year and to 17.5% in the next five years.”
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Will Yahoo Shakeup Bring Renewed Focus On Mobile? - MediaPost 
“Yahoo’s lack of an aggressive mobile strategy may not have doomed Carol Bartz, but the burgeoning mobile sector is another key arena where the Web portal has been overtaken by rivals like Google and Facebook. The contrast is especially sharp with Google, which has made no secret of its ambitions for dominating the mobile space as computing and the Internet increasingly shift to handheld devices.”
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What 2 Billion Smartphones Mean for Customer Service - ClickZ
“Customers own the conversations that they start, and they are free to start whatever conversations they want. It’s a free world, eh? Brands (including their employees, representatives, and paid advocates) own whatever response -including no response – they see fit to offer to a customer-initiated post or ongoing conversation. That same “free world” works both ways: After all, as U.S. presidential candidate Mitt Romney put it “Corporations are people too, my friend.”
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Brands award customers points and gain appeal through online rewards programs - Direct Marketing News
“Companies are focusing their rewards programs online because that’s where their customers are. “People are online spending, so tying rewards to places like Amazon.com and Zynga and enabling them to use reward points by clicking a button makes it much easier,” says Elizabeth Crosta, VP of public affairs at American Express Co. “Ultimately for us, the more people redeem, the more customer loyalty we create.”
 
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A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

Digital Measurement: Current Challenges and Emerging Opportunities

How does your comprehensive digital program measure up?

During any recession, the need to measure the profitability of online initiatives becomes even more important for your business. What types of traffic acquisition are working? Is your business converting potential customers into sales or leads? Are visitors engaged on your website? What is the overall profitability of your online efforts?

Because the online world changes fast, there will always be new digital measurement challenges. Are my social media efforts successful? From desktop to tablet to smart phone to gaming device, how can I track my customers? Is my buget best spent on traditional or online or social media branding and acquisition initiatives? How will the proposed “Do Not Track” and consumer privacy regulation affect your ability to measure your business?

In this lively discussion, our panel of experts will discuss the successes, challenges and opportunities in measuring online acquisition through website, mobile and social media behavior to get a 360 degree view of our customers. They will also will discuss and share what they are doing to prepare for the potential regulation of online tracking and data collection.

Topics Include:

• Website analysis and optimization
• Measuring mobile initiatives: successes, challenges and opportunities
• Data overload? How to identify what you should measure
• New analytics tools and capabilities
• Social media: moving from just getting involved to measuring your success
• Potential consumer privacy regulations and what they mean for your company

SAVE THE DATE
The San Diego event will be held on Tuesday, April 12th; and the Denver event will be Thursday, April 14th.

8:30 – 9:00 AM Registration, Breakfast & Networking
9:00 – 10:00 AM Presentation & Questions
10:00 – 10:30 AM Networking

Who Should Attend: Digital Analytics professionals, Marketing execs, CMOs, Marketing Managers, Social Media Managers, Product Managers & Brand Managers for national consumer brands and retailers.

December 17th, 2010 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

Mobile social networking – the statistics are compelling– mobiThinking
“Here are some fascinating facts and figures on mobile social networks. In summary:
• Mobile users spend more time (lots more) on social networking sites than PC users.
• In the US, Facebook and MySpace are top 10 mobile destinations (in terms of audience). AOL is also in the top 10, which includes Bebo.
• Facebook is the number one mobile destination in the UK (in terms of audience). When you consider time spent accessing the Web via a mobile in the UK, Flirtomatic and AOL/Bebo are also in the top 10.
Conclusion: marketers need to take mobile social networking seriously.”
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Rise of the ‘Apps Culture’- Pew Research Center
“As the mobile phone has morphed from a voice device to a multi-channel device to an internet-accessing mini-computer, a large market of mobile-software applications, or “apps,” has arisen. Among the most popular are apps that provide some form of entertainment (games, music, food, travel and sports) as well as those that help people find information they need and accomplish tasks (maps and navigation, weather, news, banking).”
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Is Yahoo Shutting Down Del.icio.us? [Update: Yes] - TechCrunch
“”Part of our organizational streamlining involves cutting our investment in underperforming or off-strategy products to put better focus on our core strengths and fund new innovation in the next year and beyond.We continuously evaluate and prioritize our portfolio of products and services, and do plan to shut down some products in the coming months such as Yahoo! Buzz, our Traffic APIs, and others. We will communicate specific plans when appropriate.” For the few of you unaware this is PR speak for, “We confirm.””
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The Limits to Growth of Location Based Services- BroadStuff
“I would also predict that any service will only work if it allows people to put in false locations, as Loopt is finding. All other services, in my opinion, will struggle to gain traction over time. They may bribe users for a while, and may get a small acdre of users who are privacy agnostic or ignorant, but capturing most of the poeple most of teh time will – in my view – be a pipe-dream.”
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Marketing: Biggest Viral Ads of 2010 – AdAge
“The clear winners: Old Spice and agency Wieden & Kennedy, which combined for three campaigns in the top 10 and 168 million views — nearly as much as the entire top 10 last year. Weiden actually has a fourth video in the top 10, it’s “Write the Future” for Nike, an ad campaign that leveraged Nike’s biggest stars in soccer, Didier Drogba, Fabio Cannavaro, Wayne Rooney and Franck Ribery, to gain more views on the web around the World Cup than the World Cup’s official sponsor, Adidas. It was, as Advertising Age reported at the time, one of the best “ambush-marketing” efforts of the web video era.”
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10 Creative Uses of the New Facebook Profile [PICS]- Mashable
“Facebook users are showing off some serious creativity by taking advantage of the new profile page photo layout. People have been playing around with their profile pics since Facebook  first launched, but the new redesign allows for some inspired fun including clever animations, typography and photography magic.”
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

October 29th, 2010 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

Customer Service Gets Social– Bloomberg’s BusinessWeek
“Much is being written today about the relationship between customer service and social media. Online microblogging sites such as Twitter and features on LinkedIn and other networking sites enable any company to instantly know what its customers and potential clients are saying, for better or worse. Social networks are, in effect, a new medium for word-of-mouth marketing.”
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Google Rethinks Local Search – MediaPost
“Google debuted “Place Search,” which offers a new way to experience local search results, and, according to Search Engine Land, “There appear to be some fairly major SEO implications.” Officially, Google says that its algorithm has been improved and refined for Place Search. “Now, fully fleshed out Place Pages will assume much greater importance, as will being present and reviewed in the various sites featured in the ‘clustered’ links,” notes Search Engine Land’s Greg Sterling.”
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Why crisis management and social media must co-exist- SmartBlog
“Communications traditionalists, used to creating and managing messages, see the current environment as a polluted one in which a single blog post, tweet or update from a nobody can snowball into a full-blown catastrophe. There’s no doubt things have changed — and we can argue until we’re blue in the face over whether what we’re seeing is better or worse. But what’s not open to discussion is that this new reality requires new tactics. And while social media has become the weapon of choice for angry masses to fuel the fire of negativity, it is also the very best asset for crisis management.”
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The Next Generation of Business Engagement- ClickZ
“Across the U.S., awareness of Facebook stands at something north of 90 percent. That doesn’t mean nine out of 10 Americans are using Facebook (and certainly not that anywhere near that number are using it well…), but rather that nearly everyone says “Yes” when asked “Have you heard of Facebook?” Still, it’s an impressive statistic: relatively few brands have a +90 percent awareness level.The challenge now is doing something with social media, and in particular doing something that – in a business context – you would not be able to do as well using an alternative form of media or communication channel.”
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Do Mobile Users Prefer Browser To Apps?- MediaPost
“Amid a boom in mobile applications, consumers still believe that Web browsers offer a superior experience in key categories, according to a new poll conducted by Keynote Systems on behalf of Adobe. In the words of eMarketer: “Games, music and social media were the only categories in which users would rather use a downloaded app than browse the mobile web” — a statement that made us wonder what else consumers use their phones for.”
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

October 1st, 2010 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

 Pew: Majority Of Americans Researching Products Online - MediaPost
“Using the Internet to research product purchases has become a common practice for many people, according to a new study from the Pew Research Center’s Internet and American Life Project. They found that 58% of Americans perform online research of products and services they are considering buying, up from 49% in 2004.  The study also found that more people are also doing more than just gathering information about products online — they are increasingly providing it as well.”

At Red Door, we research what people are doing online and make sure your company is reaching them, either through search engine optimization, paid search, etc. Pew’s recent study helped show how important this can be.
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Preparing for the Future of E-mail Marketing– ClickZ
“The goal of advertising and marketing is to generate a positive ROI (define) by selling products and services. This will be done most effectively by those marketers that create engaged audiences by providing relevant and timely communications implemented through one-to-one, integrated, interactive, digital communications.”
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Conversions, Engagement, and Sales All Begin and End With Trust – ClickZ
“Folks go to search engines for research and they go to social sites for communicating. So, when looking to prioritize efforts, use each for its intended use and you’ll find a much greater ROI, have an easier time setting priorities, and in the end drive greater trust, which leads to more sales.”
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Yammer Debuts A Facebook For The Enterprise- TechCrunch
“Yammer, which launched as the “Twitter for businesses” at TechCrunch 50 in 2008, is launching the next-gen version of its platform. Yammer 2.o is aiming to be a full-fledged social network for the enterprise. As we wrote in our initial review of the new platform, Yammer is adding a number of applications to its platform that increases its functionality beyond just a communications platform. These new applications include polls, chat, events, links, topics, Q&A, ideas, and more. Similar in theory to the Google Apps marketplace, Yammer is giving third-party developers the ability to sell and create applications like those that Yammer will now offer.”
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Marketing Experiments Emerge Using Facebook Places - Inside Facebook
A little over a month after Facebook made its long-awaited entrance into the location space with Places, experiments from advertisers and local businesses looking to market via check-ins are starting to emerge. In one of the more creative takes on Places, Nike recently gave “Destroyer Burritos,” or fake burritos stuffed with branded athletic jackets, to fans who checked into a Portland-based Korean taco truck.” When someone checks into your business, it shows up on their profile and in their newsfeed. What is that kind of exposure worth to your business?
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Google, Microsoft, Yahoo Dish  - 360i
See what executives from Google, Microsoft and Yahoo had to say about using integrated interactive marketing solutions for reaching customers across online landscape.
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

Yahoo! is trying to make a come back! We’ve seen video’s appearing in our search results, but what about music? Yahoo! has enabled its search results to deliver full length songs when you search for an artist thanks to Yahoo!’s partnership with Rhapsody. The first result will include a photo of the artist with a short list of songs as well as links to lyrics, music video, and other related content. The music videos play in a window on top your current page so you are not directed to another web page. I appreciate the simplicity and thank you for not bombarding me with “Buy This Song” ads. The full length music tracks plays at the bottom of the screen after you click the play button of the song you would like to hear. This functionality allows you to continue to scroll through the search results, although the track will stop if you click through to another web page. I have to admit, I might be searching on Yahoo! a little more often now, especially when I need a music fix.

Picture: http://twitpic.com/c98h

Source: InformationWeek.com

]]> http://www.reddoor.biz/music-at-your-finger-tips%e2%80%a6thanks-to-yahoo/feed 1 http://www.reddoor.biz/consumer-satisfaction-soars-on-google http://www.reddoor.biz/consumer-satisfaction-soars-on-google#comments Wed, 20 Aug 2008 21:48:00 +0000 Paul http://lippman.reddoor.biz/rpark/reddoorbuzz_com/?p=2320 Tweet

As reported on AdAge, Google leads in search satisfaction. Satisfaction increased a whopping 10.3 percent in this year’s American Consumer Satisfaction Index. It looks like Google’s efforts to improve the user experience through universal search and personalization have paid off. Other factors like being named ubiquitously in the news doesn’t hurt, either.

Other search engines remained stable or declined slightly. AOL gained (3 percent), Yahoo! and Ask dropped (2.5% and 1.3%, respectively), and MSN remained the same.
This year’s survey gives the highest satisfaction score to Google (86), with other portals trailing. Yahoo!’s score was 77; MSN’s, 75; Ask’s, 74 and AOL’s, 69.

Conducted by the University of Michigan and ForeSee, the American Consumer Satisfaction Index began their annual consumer satisfaction surveys 14 years ago.
The report notes its consumer satisfaction data correlates with market share data from Hitwise. In June, Google had 69.2 percent market share, up from June last year at 63.9 percent.

ForeSee President Larry Freed attributes the big gain to word of mouth about many of Google’s non search products. “On one hand, there’s a simple and basic interface to search,” said Freed. “But Google is also known as an innovative company and has other great apps that are slowly starting to gain market share. … As they launch these things, sometimes it takes a while until users get to know it.”

Source: AdAge
Source: SearchEngineLand