September 9, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Marketers Plan To Increase Social Media Spend - MediaPost "CMOs are planning to increase their spending on social media substantially over the next five years, according to a Duke University survey. The 249 CMOs of ... Continue Reading
Digital Measurement: Current Challenges and Emerging Opportunities How does your comprehensive digital program measure up? During any recession, the need to measure the profitability of online initiatives becomes even more important for your business. What types of traffic acquisition are working? Is your business converting potential customers into sales or leads? Are visitors engaged on your website? What is the overall profitability of your ... Continue Reading
December 17th, 2010 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Mobile social networking – the statistics are compelling– mobiThinking "Here are some fascinating facts and figures on mobile social networks. In summary: • Mobile users spend more time (lots more) on social networking sites than ... Continue Reading
October 29th, 2010 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Customer Service Gets Social– Bloomberg's BusinessWeek "Much is being written today about the relationship between customer service and social media. Online microblogging sites such as Twitter and features on LinkedIn and other networking ... Continue Reading
October 1st, 2010 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Pew: Majority Of Americans Researching Products Online - MediaPost "Using the Internet to research product purchases has become a common practice for many people, according to a new study from the Pew Research Center's Internet and American ... Continue Reading
Yahoo! is trying to make a come back! We’ve seen video’s appearing in our search results, but what about music? Yahoo! has enabled its search results to deliver full length songs when you search for an artist thanks to Yahoo!’s partnership with Rhapsody. The first result will include a photo of the artist with a short list of songs as well as links to lyrics, music video, and other related content. The music videos play in a window
... Continue ReadingAs reported on AdAge, Google leads in search satisfaction. Satisfaction increased a whopping 10.3 percent in this year's American Consumer Satisfaction Index. It looks like Google's efforts to improve the user experience through universal search and personalization have paid off. Other factors like being named ubiquitously in the news doesn't hurt, either.
Other search engines remained stable or declined slightly. AOL gained (3 percent), Yahoo! and Ask dropped (2.5% and 1.3%, ... Continue Reading