Top Takeaways from Predictive Analytics Innovation Summit

Michele Kiss, Director of Digital Analytics, Red Door Interactive San Diego, February 2012 I work in Digital Analytics. We are a relatively new field (or at least, a relatively new application of analytics) and one where I sometimes feel we don’t leverage enough of what’s been done before. Rather than re-invent the wheel, I headed off to the Predictive Analytics Innovation Summit in San Diego, to learn from a wider variety of industries, and see what they were doing with predictive ... Continue Reading

Top 10 Takeaways From ACCELERATE, the Web Analytics Demystified conference

  Michele Hinojosa, Director of Digital Analytics, Red Door Interactive I  just returned from ACCELERATE, the Web Analytics Demystified FREE conference, in San Francisco. The next ACCELERATE conference will be held in Chicago in April 2012. If you are interested in the digital analytics industry, I seriously recommend going. It was one of the best events I attended all year.  Given the event was centered around short, "Top 10 Tip" style ... Continue Reading

Click. Industry Insights from Red Door Interactive

  June 24th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Get Satisfaction Gives Customer Service on Facebook an Upgrade - Mashable   "Facebook is increasingly becoming a front-facing interaction point for customer service. Users expect to be able to ask questions, send ... Continue Reading

Getting into Twitter for Digital Analytics

  Michele Hinojosa, Director of Digital Analytics, Red Door Interactive Perhaps you’ve been working in digital measurement for a few years, or maybe you’re new. You keep hearing about Twitter and wondering whether you should jump on the bandwagon. Well, you’ve come to the right place. Why should I join Twitter? To learn: Step outside the sandbox of your own company, your own analytics solution, and your own challenges. Your eyes will be opened and you’ll start thinking ... Continue Reading

Web Analytics Association Boston Symposium: An Overview

  On Monday 5/23 the Web Analytics Association held a fantastic event in Boston on “The Evolution of Analytics: From Site to Social to Mobile to Predictive”. The event consisted of a keynote from Tom Davenport (author of Competing on Analytics), a discussion of customer intelligence from Forrester’s Suresh Vittal and three panels of industry experts dealing with Mobile, Social and Entrepreneurship. Detailed here is an overview of the topics discussed and the key take home points ... Continue Reading

Click. Industry Insights from Red Door Interactive

  April 8th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. LinkedIn's Answer to Facebook's Open Graph - Read Write Web "Professional social network LinkedIn has opened up access to a new developer platform today that should bring LinkedIn content, buttons, Twitter-esque "profile ... Continue Reading

Click. Industry Insights from Red Door Interactive

April 1st, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Convert Your Facebook Profile into a Business or Fan Page - PCWorld "Though it hasn't been formally announced, you can now convert your Facebook profile into a Facebook page--and convert all of your "friends" into "fans." The process is pretty ... Continue Reading

Click. Industry Insights from Red Door Interactive

  March 18th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Google Analytics Unveils A New User Experience - Search Engine Land "Google has just announced a new version of Google Analytics, introducing a completely new user experience. The product got a significant face lift ... Continue Reading

Click. Industry Insights from Red Door Interactive

  February 18th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Google: Mobile Next Great Ad Frontier - MediaPost "The next "great frontier in advertising" will put on mobile phones the quality and the creativity of TV ads. Google CEO Eric Schmidt sent that message, among others, ... Continue Reading

Click. Industry Insights from Red Door Interactive

January 28th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Early Morning Email Readers Use Mobile - MediaPost "Based on a composite cross sampling of 155.3 million emails sent across 12 industry segments in the 4th quarter of 2010, a new Knotice study finds that 13.36% of emails are opened by a ... Continue Reading

Click. Industry Insights from Red Door Interactive

November 19th, 2010 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Twitter’s Official Analytics Product Has Arrived - Mashable "Such a product has been rumored for some time, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010. With Twitter Analytics, users will ... Continue Reading

5 Steps To Developing Data Driven Marketing Campaigns

 As marketers we are all looking to reach “nirvana”: target the right person with the right message, at the right time. Its the clear path to driving conversion rates that exceed expectations. The days of blasting promotional messages to all, or at the very least, many are dead and gone. The conversation has changed. We must put ourselves in the customers' shoes and target them individually as best we can through data driven strategies. The data driven marketing concept is no longer ... Continue Reading

Next version of Internet Explorer will block ads?

I came across this article recently about Microsoft's next version of Internet Explorer. Apparently it might have a feature that, while protecting users privacy, may make it impossible for third party vendors to track your actions and habits as you peruse the web. Either Microsoft will cave from the pressure of ad vendors to remove this feature, or the vendors will find a way around it. What I find interesting is that the ability to block ads and tracking code has been around for years... ... Continue Reading

Why should HBX clients migrate to Site Catalyst?

Well… let me tell you!

Beginning with the end goal in mind; that is, having the most optimal performing Web site, Site Catalyst offers customization. Site Catalyst offers an implementation that goes beyond the capabilities of HBX. An easy explanation that I usually tell people; HBX offers a list of options that allows your company