August 19, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

Android Owners Use Apps Twice as Much as Mobile Web - Mashable
“The average Android user spends 56 minutes per day using his or her device to surf the web and use apps. But the latter takes up two-thirds of that time. The top 10 apps account for 43% of all the time Android users spend on mobile apps. The top 50 apps account for 61% of all time spent. There are a total of about 250,000 Android apps in the market at this time.”
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What does your social media voice say about your brand? - SmartBlog on Social Media
“What kind of voice you use for your social communications can say a lot about your brand. How you frame your social media communications depends largely on the industry you are in, your social media goals and the kinds of information you’re trying to convey. Each voice has its own strengths and weaknesses. There are times when each voice is the most appropriate.”
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5 ways to use mobile barcodes (before they’re obsolete)- iMedia
“Mobile barcodes are everywhere. From bus benches to the shelves of major retailers, the chunky codes have become integrated into nearly all media. At the same time, many pundits and trend-watchers rally that mobile barcodes are already on the way out, obsolescing by advances in image recognition and near-field communications (NFC).”
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7 Back-to-School Must-Reads for the Business Bookworms- Marketing Profs
“September always seems to be a month of new starts, new learning and new challenges—and probably more so than the New Year. Here’s a pile of books, to share in hopes that you’ll find them interesting, motivating, and inspiring!” 
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A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

After 3 days in beautiful Dana Point, conversing with some very interesting people and attending panels focused on topics from green marketing to the dark arts of the internet, I am feeling refreshed, inspired and excited to be apart of this evolving industry.

The WebbyConnect summit brings diverse individuals from various interactive fields together. Speakers are chosen to share their stories and answer questions about current internet trends in online media. Here are the key takeaways:

1. Quality content matters.
2. Advertising should be relevant and entertaining.
3. Create relationships with your users.

All of these points bring together what I believe to be the overarching theme of this years event: Trust.

Great examples of providing brand trust and loyalty:

nytimes.com
methodhome.com
mint.com
tumblr.com

Some more inspiration:

muxtape.com
aaronkoblin.com
playballoonacy.com
bigpicture

So, what about the future? Well, the New York Times tells a story about starting to read an article on your computer, then walk away and a text message will arrive on your phone so you can continue reading from your mobile device. Nokia talks about your cell phone being able to sense the traffic and weather while on the road and automatically tell you which is the best route to take. And many references to the movie Minority Report cast shadows on a future of touch screens and face detecting analytics. But, this isn’t the future. It’s happening now.

And to lighten things up, I’ll leave you with my favorite line from the conference: The Mullet Theory. It’s business in the front and a party in the back.