Click. Industry Insights from Red Door Interactive

February 4th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. How Much Does A Facebook Fan Cost? $1.07 - Wall Street Journal "Money can buy you friends on Facebook, if you're a marketer. But the price is going up. A whitepaper by social marketing and analytics firm Webtrends, which studied 11,000 ... Continue Reading

Who’s going to win the Super Bowl advertising game?

How to have fun in a mediocre matchup Want to create your own fun on Sunday and be able to tell folks on Monday who the real winner is?  Get online and check out who’s winning and who’s fumbling in the advertising game. A clydesdale kicking another football? Yawn.  A talking gecko?  Eh.  A wardrobe failure to sell a domain registrar?  Even that’s a little tired…. Yes, advertisers are pouring up to $3 million into :30 spots despite a sour economy and a less than riveting ... Continue Reading