Case study: How a site redesign doubled returning visitors

iMedia Connection Jeannie Fratoni Article Highlights: Red Door Interactive built Souplantation.com to be a completely customizable experience The new site has seen a 220 percent increase in returning visitors, a 17 percent increase in visits, and a 20 percent increase in gift card sales The company plans to keep the content fresh and relevant to give the users a reason to keep coming back for more Red Door Interactive was hired to build an entirely new site for So ... Continue Reading

Increasing Morale with “Mad Props”: Ron Hadler

The Morale and Culture Committee is pleased to announce Ron Hadler as the most nominated employee of the quarter for Mad Props. Ron Hadler is Red Door Interactive’s Technology Supervisor. His role at Red Door includes managing a team of Web Developers and ensuring technical development runs smoothly. During the last few months, Ron has proved to be a huge asset to the Garden Fresh project team. He successfully launched the new Souplantation & Sweet Tomatoes Website includ ... Continue Reading

Applying an integrated approach to your social media strategy?

Want to start building a community on Twitter and Facebook to give customers new ways to     connect with your brand? Have an e-mail marketing program? Here’s how Souplantation/Sweet Tomatoes, a Red Door client, executed their foray into social media.

Souplantation knew that a great deal of their customers have created strong bonds on Twitter and Facebook. So it made sense for their brand to be there. Souplantation knew that the majority of people ... Continue Reading