Come Tweet With Us!

Learn how to develop a Twitter-specific social media strategy from concept, to execution to measurement with Red Door social media strategist, Crosby Noricks. Do you crack jokes that include the words “fail whale?” Find yourself spending Sunday nights tweeting away about the latest episode of #trueblood? It might be a bit embarrassing to admit it to your significant other, or explain it to your CEO, but used correctly, Twitter has some pretty serious benefits for busines ... Continue Reading

Rubio’s Fashion Valley Turns into Celebrity Mob Fest w/ Actor Greg Grunberg

Well, okay it wasn't an actual mob-fest, but it was pretty fun to have actor Greg Grunberg (Heroes, Alias, Felicity) in the house - or make that food court - at Red Door client Rubio's Fashion Valley mall location last Thursday.  Greg was in town to promote his new Yowza! application - a mobile coupon app that searches out local deals based on your current location. Greg and Rubio's spread the word about the event via Twitter and Facebook, and found a sizable crowd, including a few news came ... Continue Reading

Social Media Infiltrates the Traditional Agency

Traditional media has been shaken to the core by an exodus to the web in the past few years. Some attribute the changes to the economy, while others point to growth in broadband and the general availability of information on the internet. This paradigm shift is most certainly an amalgamation of several factors, including perception of ad efficacy in various channels. Newspaper readership has dwindled and a sad few have closed their doors completely. Subscriptions were down, but worse, the 20 ... Continue Reading

Turn Your Email Newsletter Into A Social Sharing Hub!

Your email newsletter provides a great opportunity to act as a “connector” between the various consumer touch points that you maintain.  By adding social sharing tools to share content as well as promoting links to connect with your brand on your social network pages within your email newsletters, you empower subscribers to share.  It also allows you as a marketer to identify which subscribers are sharing the most.  These brand evangelists can then be identified, segmented, and leveraged ... Continue Reading

Applying an integrated approach to your social media strategy?

Want to start building a community on Twitter and Facebook to give customers new ways to     connect with your brand? Have an e-mail marketing program? Here’s how Souplantation/Sweet Tomatoes, a Red Door client, executed their foray into social media.

Souplantation knew that a great deal of their customers have created strong bonds on Twitter and Facebook. So it made sense for their brand to be there. Souplantation knew that the majority of people ... Continue Reading

How Ryan Leslie Is Reshaping the Music Industry Through Social Media Tools

Social media and social networking have certainly changed the rules to the game when it comes to how brands can communicate with consumers.  No need to preach the gospel here. You can read about it in nearly every marketing industry email newsletter.  I'd  like to place the focus on one industry in particular: the music industry.  Both music and social media are topics near and dear to my heart as I work with our clients here at Red Door Interactive to develop social media strategies for the ... Continue Reading

Marketing Wisdom for 2009 Report

MarketingSherpa has issued its annual “Marketing Wisdom for 2009 – Marketers & Agencies Share Real-Life Stories & Lessons Learned” showcase. Get your copy now: http://www.marketingsherpa.com/Wisdom2009.pdf Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video. Plus three trends surfaced: 1. EMAIL IS NOT DEAD – Personalization and optimization are key 2. BUILD SOC ... Continue Reading

Sex, Links and Videotape

Yesterday I  went back to an older post on this blog to watch a video of the Red Door creative department at the New Children's Museum. I was rather surprised to see a selection of related videos show up in the screen when the video was done playing. One of these videos was titled 3-D Interactive Sex Game as you can see in the screen shot below. Oh my goodness. Apparently, one of the prices you pay for streaming to YouTube for free is the ready availability of other content. W ... Continue Reading

New Business Week Site to Function As Social Media Wiki

Business Week magazine will go public in late September with "Business Exchange," a Web site consisting of topic pages that resemble social networks. That means it will allow user-generated content and popularity rankings.

Available from Business Week's Web site, the topic pages will feature links to articles and blog posts from many different sources including auto-generated aggregated content from competitors. Topic pages can be as narrow as "Toyota Camry" or as broad as "the auto

... Continue Reading