"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin To expand on Seth's quote, Ty Montague has a great blogpost on Harvard Business Review that highlights telling your stories through marketing and advertising is not enough. Storydoing companies — Red Bull, TOMS shoes, Warby Parker, and Tory Burch, for example — emphasize the creation of compelling and useful experiences — new products, new services, and new tools that advance their ... Continue Reading
By: Melissa Krause, Research & Strategic Planning Intern In anticipation of our upcoming Responsive Design Speaker Series on May 7th in San Diego and May 9th in Denver, we wanted share some interesting thought starters from a Bridge Line Digital eBook about the future of responsive design. With 90% of consumers screen hopping between different devices, a website that functions seamlessly across all platforms is quickly ... Continue Reading
It has been two weeks since I returned from SXSW Interactive and I have had some time to digest and reflect on the information from the panels and seminars. Two of my strengths are futuristic and ideation, so a conference with all the big and small names in social media and tech being in one city, buzzing about the latest and greatest, was exciting, inspirational and refreshing! But, I managed to sort through the ideas and find 5 overarching themes/trends from SXSW to share. Storytelling. ... Continue Reading
Join us at "#RedDoor" on Tuesday, June 19th at 12:00pm - 1:00pm (PST).
It was around this time last summer, when a group of ambitious interns came up with an innovative idea to host a Twitter discussion about “Creative Risk-Taking.” Now, in preparation for our June Speaker Series: How to Effectively Harness the Power of Storytelling for Business Success,... Continue Reading
By Crosby Noricks, Director of Social Media Featured on eM+C There's a standing rule about hosting a dinner party: never cook up a new dish for the occasion. It's best to try it out for yourself first or with close family members before seeing if the concoction will be a hit with others. The same rule should apply with social media initiatives, but I've witnessed several instances where an agency's first usage of a platform was on behalf of a client. While it may not end up a disaster, ... Continue Reading
Denver: Thursday, June 21st; San Diego: Tuesday, June 26th In today’s fragmented marketplace, brands are returning to the art of storytelling to communicate their message: they’re designing powerful multi-media narratives through content development, distribution and promotion. Successful brands know how to tell, augment and refine stories that effectively engage, delight and inspire customers to connect more deeply with the brand and of course, to pass along ... Continue Reading
- Specialists to lead discussions on optimizing marketing channel mix, storytelling through social media platforms -Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, will have two experts speak at the San Diego American Marketing Association’s “Art of Marketing” seminar Thursday. Crosby Noricks, Director of Social Media, will present on “Storytelling Through ... Continue Reading
By Crosby Noricks, Director of Social Media Featured on Fast Company We sing the praises of brands that appear to effortlessly lead the social conversation--Tom’s Shoes, Virgin America, Chipotle--while simultaneously hitting "refresh" on our Facebook likes, completely missing the point. The numbers game (fans, followers, traffic, sign-ups, sales) will always fail as long as we fail to connect to what the customer cares about: footwear that makes a difference, a travel experience ... Continue Reading
Stephanie Buck, Mashable Social media is all about user/customer interaction — that much we know. But many businesses value staff engagement as well. Pinterest's collaborative approach encourages employees to not only get to know each other, but also to communicate their personalities and tastes to the wider public. Marketing and communications agency Red Door Interactive recently launched a Pinterest project that encourages staff members to contribute ideas and inspiration for ... Continue Reading
- Companies provide exclusive backstage access straight from the runway using integrated initiatives including Infographic, Facebook contest, Pinterest, Instagram, Tumblr and more -SAN DIEGO – February 15, 2012 – Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, launched a multifaceted social media campaign for Creative Nail ... Continue Reading
Mashable Anne Buehner, Associate Social Media Strategist, Red Door Interactive Toasting the new year is not what it used to be. Which comes first – a kiss from your loved one or uploading a photo of the ball drop to Instagram? This type of midnight social media madness provides a great snapshot into the lives of the consumers who may buy your product or service in 2012. It’s time to take direct aim at your audience, or at least try to satisfy ... Continue Reading
eMarketing & Commerce (eM+C) Crosby Noricks, Director of Social Media, Red Door Interactive I admit it. I’ve been hooked on reality show "Project Runway" since its inception nearly seven years ago. I've had to work hard not to ask industry friends for a sneak-peek of the show results that recently took place during SS12 Fashion Week. The show is a bit of a guilty pleasure to be sure, but as someone who writes a blog for fashion PR professionals, I can also claim ... Continue Reading
September 9, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Marketers Plan To Increase Social Media Spend - MediaPost "CMOs are planning to increase their spending on social media substantially over the next five years, according to a Duke University survey. The 249 CMOs of ... Continue Reading
APPAREL INSIDERS LLC Crosby Noricks, Director of Social Media, Red Door Interactive We could argue until Betsey Johnson retires (never!) about which department should “own” social media — marketing, PR, branding, customer service? (Short answer: like your BFF’s closet, social media was made for sharing). In fashion, however, some of the greatest social media success stories occur when PR is at the helm. A quick glance through Lucky Magazine’s ... Continue Reading
August 19, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Android Owners Use Apps Twice as Much as Mobile Web - Mashable "The average Android user spends 56 minutes per day using his or her device to surf the web and use apps. But the latter takes up two-thirds of that time. ... Continue Reading
August 12, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Android Had 43.4% of the Global Smartphone Market, Apple at 18.2% - ReadWriteWeb "Globally, smartphone sales were near 107.7 million, of which Android was the top performer (43.4% on sales of 46.7 million units) and ... Continue Reading
They Did Whaaaaat?
If you weren't watching your Twitter feed last Friday, or you are not yet following @Reddoor, you may have missed the announcement that the Red Door Interactive interns hijacked the company's social media outlets! Yep, even this is a hacked blog post self-promoting our intern greatness! We changed the passwords and are dedicated to bringing you some fascinating content in the upcoming weeks.
July 15th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Custom Landing Pages for Your App - ReadWrite Mobile "App.net lets you make customizable landing pages for your mobile application. Using simple templates, your landing page can feature a description, a mockup of a mobile phone with ... Continue Reading
June 24th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Get Satisfaction Gives Customer Service on Facebook an Upgrade - Mashable "Facebook is increasingly becoming a front-facing interaction point for customer service. Users expect to be able to ask questions, send ... Continue Reading