Presented by: Charles Wiedenhoft – Director of Business Planning & Optimization

DATE: August 25, 2009
TIME: 11:20am PST / 12:20pm MST

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We’re in the midst of Summer, but online retailers who were able to secure budget for major site enhancements have preparations for the holiday shopping season well underway. Those merchants who are operating under budgeting and staff reductions aren’t as fortunate because cutbacks in consumer spending have put many large-scale projects on hold. Stagnant to moderate revenue growth through the holiday season could be a best case scenario; however, new research indicates that even modest gains are at risk.

A recent PayPal survey revealed that nearly half (45%) of online shoppers abandoned their carts multiple times in the first three weeks of June 2009 due to high shipping costs, security concerns and lack of convenience. Another report by Coremetrics shows shopping cart abandonment hovering at 66% in March 2009 with lower conversion percentages predicted through the remainder of the year. That’s an alarming prospect for retailers hoping to weather another tough holiday season.

This webinar will provide retailers tactics for reducing shopping cart and checkout abandonment with minimal investment in time and resources. We’ll also present recommendations on emerging tactics that should be prioritized for 2010 budget consideration.

Topics will include:

* Shopping cart and checkout abandonment trends
* Top reasons why shoppers don’t convert
* Top methods of reducing shopping cart abandonment
* Influencing conversion before the cart
* Analytics and research methods

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If you have any questions, please contact Morgan Witt at mwitt@reddoor.biz