Want a chance to work at a “Best Place to Work“? If so, you’re in luck! Red Door Interactive is currently looking for talent within several departments at both our Denver and San Diego locations.

Senior Web Developer
Internet savvy developer with passion for creating intuitive solutions.
Senior Web Developer wanted to join the Red Door team to work on a variety of exciting projects and clients. You thrive in a collaborative environment, and are adept at aligning technology with client goals. You will be responsible for the successful delivery of projects by developing plans, leveraging internet technologies, and bringing innovative ideas to fruition.
Show us your best stuff- please share your resume and a few selected code examples (with contextual explanation or any appropriate documentation) when you apply. Apply here>>>

Director of Business Development, Denver
Relationship builder and business developer.
Collaborative, resourceful people-person wanted to join the Red Door team. From prospecting to new client engagements you will partner with a multi-disciplinary team of creative thinkers and industry experts to develop and initiate new client relationships. You can marshal resources to create a winning and motivated environment. You draw on your marketing experience, connections in the Denver/Boulder area, and ability to create engagements that provide client value and agency profitability. You have the ability to identify the root need of clients and marry them with the appropriate solution. You are an expert at strategic pitch development, a brilliant presenter and a masterful win-win negotiator.  You have agency experience and a proven track record of developing and growing meaningful relationships. You can handle the minutia while keeping the vision. You’re passionate, informed, hungry for details and able to make smart decisions on the fly. Apply now>>>

Senior Strategist
Brilliant presenter, insights curator, audience influencer.
You are an expert in the principles and methods of primary and secondary research. You get excited when you find insights from consumers, panel data sources and analytics platforms. You are a master at turning those insights into strategic marketing plans and tactical recommendations. As an effective communicator you deliver compelling presentations that resonate with executive audiences. You are a natural collaborator and build positive relationships with clients and colleagues. Apply here>>>

Search Marketing Manager
Resourceful search expert and developer of people.
From development through execution, you manage strategies that support and achieve client SEO and paid search objectives. You seek out the most effective platforms and tools to help clients achieve their branding and/or acquisition goals. You are an effective delegator who collaborates and supports the team to make it possible to achieve clients’ search goals. You thrive on collaboration, and enjoy working with other subject matter experts to optimize client marketing programs. Apply here>>>

Why Red Door Interactive?
Having a career at Red Door Interactive means you are on a team that helps each other win. You will have the opportunity to work with people who embrace Red Door’s Core Values: Inspire, Share, Evolve, Exceed, and 100% Jerk-Free.
 
We are committed to being a great place to work, and Red Door Interactive was included as one of Inc. Magazine & Winning Workplace’s 2010 Top Small Companies to Work For an in Advertising Age’s 2010 Best Places to Work in Marketing & Media.

People practice accolades include:
- Inc Magazine’s Top Small Company Workplace of 2010
- Advertising Age’s Best Place to Work in Marketing & Media 2010
- One of San Diego’s Best Places to Work (2005-2010)
- San Diego Society for Human Resources Management’s Marble Award 2011
- San Diego Society for Human Resources Management’s Crystal Award 2009
- San Diego Society for Human Resources Management’s Marble Award 2007
  
About Red Door Interactive
Red Door Interactive, Inc. is a strategic partner dedicated to helping businesses continually evolve by offering a broad array of services. We help brands including Cricket Communications, Eagle Creek, Quiksilver, Rubio’s Fresh Mexican Grill, and Petco connect seamlessly with customers across all touch points. 
 
Learn more about a career with Red Door Interactive at www.reddoor.biz/careers.

iMedia
Trung Ngo, SEO Specialist, Red Door Interactive

Many “Top X list of easy link building tips” articles have been written, and it’s done nothing more than promote lazy and uninspired SEO. The worst part is that some of the tactics actually work, prolonging their general acceptance as a standard practice or what some might consider foundational link building.

The following three tactics should sound familiar to every SEO, and with a little bit of analysis it should be clear why the tactics are short-sighted and potentially a huge waste of time.

Tactic: Creating profiles on social media sites you never plan to be active on
Your everyday SEO is sold at “Get do follow links from sites with domain authority 40+ quick,” so any social media site that meets this minimum criteria will seem like an obvious opportunity. Worse yet, there are services that automatically populate company information and the all-important back link to hundreds of social media sites. SEO is easy!

If you dedicated weeks to updating and connecting with other users on these sites and increasing the page authority, at best, the links would fall into the low quality bucket. Why? Because it’s likely that no one is linking to your profile page, and even less likely that the link is coming from a source that search engines find credible. And if you happen to be able to get links from quality sites, is a social media profile really the best place to link to?

The amount of time spent creating and maintaining these accounts versus the potential link value alone should detract SEOs from this tactic. But if that’s not enough, think about how the company will look to users once you abandon this tactic and the page is no longer being updated.

Tactic: Submitting your site to any and every directory that’s marginally related to your industry
Directory submissions are usually at the top of the list of easy link building tactics. It’s not hard to see why. It takes a minimal amount of thought and effort and will quickly boost the total number of inbound links that you can include in your client reports.

Are all directory links bad? No. Is there a better way you can be spending your time? Probably.

Directory link building is a problem when it becomes more than a baseline effort and is passed off as an effective means of increasing rankings. There’s definitely some merit to getting links from high-quality, trusted directories that actually have an audience, because if it doesn’t provide link value it can at least help drive traffic to the site. But if the strategy relies on this tactic, there needs to be a serious reevaluation. Consider that Google’s patent for information retrieval based on historical data explicitly states that links from “free-for-all pages that let anyone add a link to a document” may be a sign of link spam. Directories fit this description all too well.

Tactic: Syndicating articles across a network of “relevant” sites
In general, the word “syndication” in any link building tactic should raise a few questions. Among the many obvious problems, article syndication inherently creates a duplicate content issue. Companies that advertise article syndication across a network of sites as a method of gaining quality backlinks operate under the premise that search engines have not evolved in the last few years.

Search engines have become substantially more sophisticated in the last year alone, continually working to remove irrelevant pages and sites from search results. As part of a continued effort to reduce clutter and improve relevancy in results, search engines are filtering out pages that have a significant amount of matching content, with the goal of having one primary version of a particular piece of content. Given this fact, duplicate pages (e.g., articles replicated across multiple domains) will be filtered out of search results and ignored by search engines. If the pages are removed from search results, it stands to reason that the search engines do not see use for it and will likely devalue all links associated with the page.

Article syndication has its place in internet marketing, but as a link building tactic it is quickly becoming useless. While there may be short term success, it’s clear that search engines are dedicated to removing duplicate content, and they’ll only get better at identifying these pages in the future.

When it comes down to it, links shouldn’t come easy. If links are so easy for you to get, it’s probably easy for everyone else too. This is the fundamental problem with low quality link building — if everyone has the link, no one is getting any relative value out of the link. You’d be much better off going after quality links that take a reasonable amount of effort to get, because your competitors are probably not willing to put in the work.

In addition to cancelling each other out and being a poor use of your time, low quality link building can actually hurt your rankings if search engines identify the links as spam. This is especially true for tactics advertised as large-scale link building because search engines use rate of link growth as a signal for identifying link spam. And ultimately, if a tactic is too effective in influencing search results, search engines will work to negate its effects despite the initial intention.

Search engine algorithms will evolve over time, but it will always be in their best interest to provide a great user experience by delivering the most relevant content for any given query. Align your link building tactics and overall SEO strategy with this to mitigate the risks that come with the ever-changing nature of search engines.

Read Article on iMedia Here>>>

July 22, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

How Google+ will Transform Search and Search Marketing - Read Write Mobile
“App.net lets you make customizable landing pages for your mobile application. Using simple templates, your landing page can feature a description, a mockup of a mobile phone with a rotating carousel of the app’s screens, links to download the app on various app stores, social sharing buttons and links to your company’s online presence on sites like Facebook and Twitter.”
Read More

Android Jobs to Surpass iPhone Jobs by Year-End, Report Finds - Read Write Mobile
“Android jobs are on pace to eclipse iPhone jobs by the end of 2012. Despite what the company describes as “solid growth” in iPhone jobs – they’re up 9% from Q1 to Q2 this year – Android jobs have increased by 20%.”
Read More

Google Introduces AdWords Credit Card for Advertisers- Search Engine Watch
“Select U.S. search advertisers are being offered the chance to sign up for a new Google AdWords Business credit card. Google sent out invites via email starting Wednesday for the card, which can only be used to buy AdWords advertising and features an 8.99 percent interest rate and no annual fees.”
Read More

Bing Tests Ads Within Organic Search Results? - Search Engine Land
“Placing search ads inline with organic free listings is somewhat taboo for search companies.Years ago, search engines had “paid inclusion” programs which guaranteed content to be indexed, but they had no ranking factors. In fact, Yahoo after much controversy dropped their paid inclusion program in 2009.”
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HOW TO: Integrate Google+ Into Your WordPress Site - Mashable
“Here’s an easy to use WordPress widget that displays your Google+ profile on your blog. Just install the plug-in and drag the widget into your sidebar. Then fill out the form and you’re done.” 
Read More

A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

eMarketing & Commerce (eM+C)
John Faris, Red Door Interactive

Google’s search network still dominates the pay-per-click (PPC) advertising landscape and there’s good reason for it. The channel continues to provide a lift for several key performance indicators including brand recall, direct site and post-impression visits, content engagement, and overall sales. However, there are many other options that should be explored and leveraged based on the goals of a given campaign.

Google’s Lesser Used Offerings
Google Display Network: Think display advertising is just for brand marketers? Think again. A study conducted by Google found that 51.6 percent of advertisers had an average display network cost per action (CPA) equal to or better than their search network. Google Display Network (GDN) serves over 6 billion impressions across hundreds of thousands of publisher websites. While some of these sites aren’t high quality, advertisers have a fair amount of control over where ads are served, with a myriad of targeting options. Best of all, GDN uses a PPC model, so you aren’t stuck paying for wasted impressions like you might on a cost per thousand (CPM) ad network.

Marketers should also consider retargeting ads to previous visitors of their site via Google remarketing campaigns on GDN. Remarketing can be used to cross-sell or upsell current customers or assist in a first-time conversion.

Full Article>>>

ColoradoBiz
Trung Ngo, SEO Specialist

There’s an unimaginable amount of content on the Internet, and brands, publishers and users are contributing more each day. With all of this information available, competition for attention increases and it becomes more difficult to get your brand in front of a new audience. The fact of the matter is, you have to rely on other websites and user engagement to help promote your message. You simply can’t do it alone. Luckily, people love to share information and content online. The trick is getting them to share content that helps improve your brand’s visibility. This is a difficult task, but a well-planned content and promotion strategy will help increase your potential for exposure online.

The Influencers, The Audience, The Content
As a starting point, define your target audience and determine which websites they frequent the most. This information is crucial to the success of your content strategy and should not be hastily compiled. Don’t always assume that the obvious media sources are your best bet. It’s possible that a well-written post from a blogger might drive more traffic and engagement than a mention in The New York Times. Here are a few key indicators to look for when determining a site’s influence:

• High search engine rankings for relevant keywords – The sites that appear most frequently are likely to be influential in that industry. The caveat is that you have to conduct information-focused keyword searches, rather than using general industry keywords. Otherwise, you’ll run into several competitor sites. For example, search for “music news” instead of “music”.
• Number of Facebook likes and Twitter followers – This will give you an understanding of the potential reach that the site has.
• User engagement on the site and social media channels – Make sure that the audience is paying attention. Some good signs to look for are comments, likes, and retweets on content. By targeting an active audience, you have the potential to amplify the reach of your content significantly.

Once you’ve identified the key industry influencers, familiarize yourself with their website and users. Some important questions to consider when conducting your research include:

• What type of content is being produced and what is successful (i.e. articles, infographics, videos, etc.)?
• What information or content can you provide that would be of value to the site owner and their users? 

Getting into the Game
After gaining an understanding of the type of content that people like to share in your industry, brainstorm topic ideas and unique ways to present your information. A few things to keep in mind:

• Visuals are interesting – Include images, charts and graphs, or video when possible.
• People don’t like old news – If you’re repurposing information, make sure you’re providing a new perspective or an interesting angle.
• Breaking news is shareable – The content development and promotion process is much easier if you’re privy to exclusive information. Tap into all available internal resources for noteworthy information around which to develop content.

Content is the basis of much of your online marketing activities. When developing your content, consider how it might affect the different channels:

• Leverage free tools such as the Google AdWords Keyword Tool to identify high-traffic keywords. Search engine traffic is highly qualified because the user discovers it on their own. Be sure to use descriptive keywords in your title and headlines to increase your visibility for relevant terms.
• If you expect users to share the content on social media sites, ensure that there’s a clear call-to-action and that this process is as easy as possible. Strategically written embed codes can also help support your SEO goals by providing a link back to your site when the content is posted on another domain.

Having Friends in the Right Places
The relationship that you have with influential websites and bloggers is an invaluable asset and can have a significant impact on your online success. It is important that you invest time in developing and growing relationships with the influencers in your industry. If you don’t already have these relationships, reach out to site owners and contributors to get the conversation started. The following can be used as a general guideline for outreach:

• Be genuine and polite – Remember that the goal is to develop real relationships. Each email should be unique and customized for the specific site. You’ve taken an interest in these sites because they’ve developed a strong community around great content. This point should be acknowledged somewhere in the email. The more specific about their site you can be, the less the message will seem like spam.
• Be transparent and specific – Why are you contacting them?  Let them know that you’re interested in contributing information or content to the site and explain what you’re able to provide. It’s also worth asking them what they’re looking for in terms of content.
• Be concise – Assume that the person reading the email is busy. So get to the point as quickly as possible.

It’s no secret that the Internet is an effective form of communicating information. But getting your message in front of prospects and customers may be challenging due to the sheer volume of content already available online. That’s why it’s important to develop a content strategy. A successful plan will help guide your content development and promotion to ensure that you are providing information that is of interest to your target audience and that it is accessible through multiple channels including popular industry websites, social media networks, and search engines.

Read Article feartued on ColoradoBiz

April 15th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

How to Use Geolocation in Your Marketing Initiatives - Social Media Examiner
“It’s easy to see why marketers would be interested in geolocation: You can effectively target customers at the most important point in the consideration cycle – standing right in front of you. However, most smartphone users have never used a geolocation app.  What’s holding them back?  And how should marketers approach these emerging technologies?”
Read More

Start Thinking Strategically For Content Curation - Social Media Today
“According to the content curation firm HiveFire, some of the greatest challenges facing content marketers in the United States are creating original content (73.6%) and finding high-quality content (43.0%).  In an online world of tweets, retweets, blogs and links  to other blogs, it is becoming difficult to provide content that your organization can call its own to reach marketing and business objectives. By going back to the basic business objectives of an organization, individuals involved in the content curation process can start thinking strategically. 
Read More

Google Doesn’t Commit To Do-Not-Track - MediaPost
“Apple has added a do-not-track privacy tool to a test version of its latest Web browser. “The movement accelerated following a report released in December by the US Federal Trade Commission, urging technology makers to implement the technology into their products to protect consumer privacy,” ZDNet writes. As The Wall Street Journal reports, “The move … leaves Google Inc. as the only major browser provider that hasn’t yet committed to supporting a do-no-track capability in its browser.”
Read More

Why Ads in Mobile Apps Have a Promising Future - Ad Age Digital
“As social media continues to infiltrate our daily lives, many more advertisers are beginning to understand the merits of advertising within these channels. Yet the irony is that the majority of my updates from my Twitter stream and Facebook wall feed are through mobile devices, like my smartphone. The social media ads that we discuss that are both PC and browser based are not truly representative of today’s audience. Advertisers are missing out on a greater opportunity to achieve better engagements with today’s consumers.”
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Search Marketing To Grow 16% This Year [REPORT] - Mashable
“Search marketing will grow 16% this year to $19.3 billion and 74% of North American ad agencies say their clients use Facebook, according to a study released Wednesday. The companies surveyed reported a rise in mobile marketing, which accounts for some of the rise in search advertising. Local search was cited as the most significant new trend, though the respondents said behavioral targeting is becoming more important as well. The survey also found that more marketers are outsourcing their SEO and social media to agencies.”
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5 Email Subscriber Acquisition Tactics, Part 2 - eMarketing & Commerce (eM+C)
“In part one of this series, I gave you five online-specific tactics to optimize your email subscriber acquisition efforts. Here are a few more tips focused on helping you maximize offline and mobile opportunities.”
Read More

A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

- Agency acquires SEO Specialist with proven track record of achieving top website rankings -  

San Diego – February 28, 2011 – Red Door Interactive, a premier strategic Internet Presence Management firm, welcomed its newest SEO Specialist, Sam Kim, who has a proven track record of achieving top website rankings for companies.

In addition to performing SEO audits, Sam will be responsible for developing and managing link-building campaigns, and will play a vital role in providing recommendations for optimizing client’s digital assets.

“Sam is the perfect addition to Red Door because he not only has experience in online marketing, but his background in the hospitality industry and customer service will be valuable in his work at Red Door on behalf of our clients,” said Amy Carr, Executive Vice President of Human Resources at Red Door Interactive. “Not to mention, he has a great attitude and passion that really meshes well with our company culture.”

Prior to joining Red Door, Sam was co-founder and Wordpress SEO consultant at Optimizationable. The organization provides packages that help websites and blogs outrank the biggest companies for the most competitive terms. Previous to launching that business, he was the SEO Strategist at SEO by the Hour, where he utilized SEO strategy for client websites through SEO Audits, on-page optimization and link building campaigns; here he increased organic website rankings to number one and achieved first page rankings for various clients. Leading up to that role, Sam worked in the online marketing department at Webit MD, initiating lead generation through research of niche markets and sales prospecting. He also has experience in the hospitality industry where he held business management positions at the W Hotel San Diego and Ai Sushi & Steak in Boulder, Colo. In earlier years, Sam was the Internet Business Consultant at International Menus where he consulted with businesses in the areas of web design and online marketing services. Sam received his Bachelor of Science in Hospitality and Tourism Management from Purdue University.

“I’ve had Red Door Interactive on my radar for a while since, year after year, they’re recognized for outstanding work ranging from creative to business planning,” said Sam Kim. “I’m excited to contribute my SEO knowledge that has helped other brands achieve top rankings and apply that to Red Door’s client base.”

About Red Door Interactive, Inc.
With offices in San Diego and Denver, Red Door Interactive, Inc. manages clients’ online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing online marketing strategies to help them profit from their Web initiatives. Clients include Overstock.com, Cricket Communications, PETCO, Rubio’s Fresh Mexican Grill, Charlotte Russe and Souplantation & Sweet Tomatoes Restaurants. Find out more about Red Door Interactive at http://www.reddoor.biz.

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© 2011 by Red Door Interactive, Inc. All rights reserved.

February 25th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

5 ways stores and restaurants are using the iPad - Ragan’s PR Daily
“Media companies aren’t the only ones adopting strategies for the exploding tablet market. Retailers are riding the trend, too. According to Deloitte, more than 25 percent of electronic tablets—iPads, for instance—will be bought by businesses in 2011, reports the Chicago Tribune. That trend will continue into 2012, Deloitte predicts. On Sunday, the Tribune reported on nine retailers that are riding the iPad trend. Here are four of the retailers from the story, plus one restaurant, a sushi place in Chicago that’s replacing menus with iPads.”
Read More

What Marketers Need to Know About Facebook’s Switch to iFrames - Mashable
“Facebook has recently announced a lengthy list of significant design and feature changes for Pages. One particular item is emerging with perhaps the greatest challenge and the highest potential for Page owners. There is a new way to present custom content on Facebook Pages. Tabs and FBML are going away. Get ready to friend iFrames. Here’s a basic rundown and some tips on how to make the switch.”
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How Can Quora Fit Into Your Social Media Marketing Toolbox? – Social Media Today
“Quora is a unique way to monitor your brand’s online reputation. The site’s “Account Settings” provide a comprehensive list of options for e-mail notifications. You can choose to receive e-mail messages alerting you to new questions and answers, actions of specific users, and summaries of actions relating to a specific topic. Quora is a unique way to monitor your brand’s online reputation.” Quora is also noted in this article as being a great way share your expertise and respond to your customers’ queries.
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How to Integrate Customer Service Into Social Media Marketing - ClickZ 
“Social media has changed customer service from being a support function to being an extension of marketing. In the social media ecosystem, customers want to know that you’re listening and responding. As your organization’s front line, customer service is where your company becomes real to prospects and buyers by engaging with the public and showing your firm is real and cares. (Here are 100 ways to show your customers you care!) With social media, you have to win your prospects, customers, and fans with every interaction across platforms. As your company’s point of interaction, customer service is critical to your social media marketing efforts. Zappos is the poster child of amazing customer service across social media outlets.”
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Twitter Promoted Tweets & Accounts: A Preview - Search Engine Watch
“Promoted tweets are quite simple: Twitter gives advertisers the ability to promote an existing standard tweet to an audience of your choice. These tweets used to only show up in the search results, which meant limited exposure. But Twitter recently announced that Promoted Tweets that get the “resonating” mention will be inserted in the timelines of people who fit the targeted interests, which should make a huge difference in the volume of engagements. Promoted accounts are basically a way to buy targeted followers for your Twitter account. You set the price you’re willing to pay for followers, provide some keywords to help target the right people, and your Twitter follower count will start increasing steadily.”
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

iMedia
Trung Ngo, Red Door Interactive

The lines between SEO and social media are quickly diminishing as search engines begin to use links from Twitter and Facebook in their ranking algorithms. Recently, Google and Bing both confirmed that links from Twitter and Facebook carry some weight in determining a page’s rank in regular search results. To date, the effects of links in tweets and links in Facebook posts are still relatively small. However, SEO experts agree that search engines will likely increase their use of this data over time.

Measuring social influence
For marketers, perhaps what is more interesting than the engines’ use of the link data itself is how value gets attributed to a particular link shared through social channels. To help formalize this concept, Search Engine Land’s Danny Sullivan introduced the idea of “SocialRank,” defined as a user’s determined authority on Twitter or Facebook. How this authority is derived is still speculative; however, several experts predict that the following components likely influence such a ranking:

•Quantity of fans and followers
•Followers to following ratio
•Quality and importance of fans and followers

Social rank is important because it affects how much value search engines prescribe to a link within a user’s post. For example, a link in a tweet from Barack Obama will likely have more influence on rankings than a link in a tweet from an average personal Twitter account.

Full Story>>

February 11th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

Smartphone Sales Can Power Mobile Ad Reach - MediaPost
“Advertisers may want to take notice of the potential to reach consumers through the total mobile market — no matter what company sells service and phones. Based on Google’s $1 billion run rate forecast for last year, Munster estimates Google generating $850 million in mobile ads for 2010. Google has seen a 400% increase in the number of searches on mobile devices within the past year, according to Dennis Woodside, president of mobile in the Americas at Google. Twenty percent of search volume related to telecommunications comes from mobile devices.”
Read More

Optimizing the Conversion Rate Optimization Process - ClickZ
“Confused about conversion optimization? You should be with all the experts sharing their opinions. After all, everyone is entitled to their own spin on the measure, test, analyze, and repeat optimization cycle. With all the noise, the signal is hard to detect; oversimplification and overcomplication are leaving businesses confused about how to take optimization past the first few tests. The conversion optimization process is simple but not easy; the devil is in the details. The details involve a continuous improvement process that takes into account the realities of your organization and those of the real-time marketplace.”
Read More

Marketers use social media for Valentine promotions – USATODAY.com
“It wasn’t that long ago that couples ached to get physical on Valentine’s Day. These days, many would rather get virtual.Some of the biggest brands are turning to social media for Valentine’s Day. Major marketers from Mattel (MAT) to Victoria’s Secret (LTD) to CBS (CBS) are pushing holiday hype on Facebook, YouTube and Twitter. The driver: to get Valentine’s Day exposure. The average person will spend $116 for Valentine’s merchandise, up 12.8% from 2010. Valentine’s Day is all about being social,” says digital consultant Rebecca Lieb. “Facebook and Twitter let a virtual Valentine’s Day gift be known throughout one’s entire network – so there’s a great deal of brand.”"
Read More

Ford Making Mobile Marketing The Cornerstone of its 2011 Vehicle Advertising – Mobile Marketing Watch 
“On the eve of the 2011 Chicago Auto Show at the Windy City’s legendary McCormick Place, Ford Motor Co. announced that social media and other “new advertising strategies” will be employed to market all of the car-maker’s 2011 vehicles. Jim Farley, chief marketing executive at Ford, told those gathered at the Auto Show pre-opening revue that the only media that grew in 2009 and 2010 was online and mobile. As a result, Ford will change how it reaches both current and prospective Ford customers.”
Read More

Real-Time Bidding Ad Platforms Gaining Ground - MediaPost
“While advertisers spent $353 million through real-time bidding platforms in the United States during 2010, estimates suggest that number will reach $823 million in 2011, per a new study. The study highlights the change in media buys, and that in 2010 “RTB became real.” For years, publishers had to rely on many ad networks — sometimes more than 30 — to fill remnant inventory spots. But with all the advancements made in 2010, significant challenges remain.”
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.