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SEO
How to measure SEO for maximum impact
iMedia John Faris Article Highlights: While volumes of quality links and content will result in top SERP rankings for your site, the ultimate goal of SEO is to increase your traffic and conversions By creating content that is based on the needs and wants of your prospects, you can convert more of the visitors that arrive at your site Gaining a better understanding of your visitor's attitudes can be achieved with surveys conducted on-site In the ... Continue Reading
The Branding Value of Search
As early as 2005, we've been writing articles saying that the SERPs provide branding as well as direct response. Here is some recent survey data from Google and Yahoo! illustrating this.
Google commissioned a study through Media Screen to measure the impact of paid search ads on organic search terms for four consumer packaged goods (CPG) categories: cosmetic, beverage, food/snack, and household/laundry.
Respondents were asked to complete a brand survey to measure the bran ... Continue Reading
Google Changes Quality Score Algo for AdWords
As announced last week on the AdWords blog, Google is making some changes in the way it calculates your AdWords quality score. This will happen over the next few weeks and is based on feedback from users and advertisers.
· Removal of the minimum bid requirement. This will be replaced by "first page bid," which is the bid estimated to get your ad on page one. All listings will be eligible to appear, and positioning will be based on quality score and maximum bid amount.
· Q ... Continue Reading
Consumer Satisfaction Soars on Google
As reported on AdAge, Google leads in search satisfaction. Satisfaction increased a whopping 10.3 percent in this year's American Consumer Satisfaction Index. It looks like Google's efforts to improve the user experience through universal search and personalization have paid off. Other factors like being named ubiquitously in the news doesn't hurt, either.
Other search engines remained stable or declined slightly. AOL gained (3 percent), Yahoo! and Ask dropped (2.5% and 1.3%, respecti ... Continue Reading
Search Engine Activity
Search is closing the gap with email as the most popular Internet activity.
Pew Internet and American Life Project 2008 shows that the number of Internet users making search engine queries on a typical day has increased to 49 percent, inching closer to the 60 percent of users checking and sending email on a typical day.
Full Report: PEW/Internet ... Continue Reading
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