Click. Industry Insights from Red Door

  July 29, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Google Launches Hotel Search Tool With Room Price Data - Mashable "Hotel Finder, an experimental search tool, enables users to define key lodging preferences in hopes of finding the perfect hotel for their travel needs.Users ... Continue Reading

Click. Industry Insights from Red Door Interactive

  July 22, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. How Google+ will Transform Search and Search Marketing - Read Write Mobile "App.net lets you make customizable landing pages for your mobile application. Using simple templates, your landing page can feature a description, ... Continue Reading

Why Spreading the Love in Online Advertising is a Must

  eMarketing & Commerce (eM+C) John Faris, Red Door Interactive Google's search network still dominates the pay-per-click (PPC) advertising landscape and there's good reason for it. The channel continues to provide a lift for several key performance indicators including brand recall, direct site and post-impression visits, content engagement, and overall sales. However, there are many other options that should be explored and leveraged based on the goals of ... Continue Reading

Click. Industry Insights from Red Door Interactive

  April 15th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. How to Use Geolocation in Your Marketing Initiatives - Social Media Examiner "It’s easy to see why marketers would be interested in geolocation: You can effectively target customers at the most important point in ... Continue Reading

Click. Industry Insights from Red Door Interactive

February 11th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Smartphone Sales Can Power Mobile Ad Reach - MediaPost "Advertisers may want to take notice of the potential to reach consumers through the total mobile market -- no matter what company sells service and phones. Based on Google's $1 billion ... Continue Reading

The New Google

Trung Ngo Online Acquisition Coordinator Google has been busy in 2010 and it shows with several significant changes in user interface and search functionalities happening in just the last few months. As Google continues to evolve, it is important to adapt and understand how it affects your business. Among the most important changes is the addition of the left-hand navigation menu, the rollout of Google Caffeine, and of course the recent ... Continue Reading

Marketing Wisdom for 2009 Report

MarketingSherpa has issued its annual “Marketing Wisdom for 2009 – Marketers & Agencies Share Real-Life Stories & Lessons Learned” showcase. Get your copy now: http://www.marketingsherpa.com/Wisdom2009.pdf Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video. Plus three trends surfaced: 1. EMAIL IS NOT DEAD – Personalization and optimization are key 2. BUILD ... Continue Reading

Holiday Marketing Blitz

It’s the 4th Quarter and you need a big win.  As the holidays approach and marketing budgets increase, now is a crucial time to diversify and integrate your approach to online marketing.  In order to do this properly, you have to leverage several marketing channels and use consistent messaging/promotional offers across all of them. 

These channels include:

·         display ads

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Is that Google… Advertising?

“Google… advertising?” That’s exactly the thought that ran through my head when I saw a series of mobile banner ads running on CNN.com Mobile. I have to admit, I can’t recall Google ever advertising (although I’m sure it is entirely possible that they have in the past). In any event, I found it astounding! I sat on this discovery for a few days. I didn’t know what to make of it. I was just too foreign to me. But after a few days I started my quest to answer the question ... Continue Reading

Excuse me, do you sell concrete blocks?

Let’s chat about one of my favorite user experience concepts: Good user experience is good customer service. Does your site treat customers like you’d want your employees to treat customers, with competence, and a helpful attitude? Here’s an example:

The other day I dreamed up a simple backyard project I wanted to do. I went to the Web site of a popular national home/garden supply store (you know who) to get the answer to a seemingly