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Scott Esmond
Five tools to help break out of the creative box: How brewers, sports retailers and others are doing it
ColoradoBiz Scott Esmond, Dir. of Business Development - Denver, Red Door Interactive When it comes to brainstorming your next creative marketing strategy, companies use a variety of tactics to uncover their next big idea. While it might happen during a brainstorming session or over happy hour, successful brands know how to inspire new ideas and continually drive their business. During a recent Red Door Interactive Speaker Series, well-known brands ... Continue Reading
The art of melding traditional and new media
Advertising and Marketing Review Scott Esmond There are a lot of new media channels gaining attention right now such as mobile, blogs, social media, location-based social networks and others. Recently, Amazon announced they sold more than $1 billion worth of products through mobile phones and other devices, so it’s easy to understand why there’s so much excitement around it. Companies are continuing to get motivated about the endless possibilities that such media prov ... Continue Reading
Is Facebook the new Foursquare?
Colorado Biz Scott Esmond & Tony Felice How companies need to re-think their customer review strategy In a matter of weeks, Facebook became much more than a place where old high school friends keep in touch or talk about things that they “like” with one another. The introduction of Community pages combined now with the location-based Facebook Places service it launched just last month has put the relevancy and longevity of other outlets like F ... Continue Reading
How to deal with online comments
Tips to maintain your internet rep
ColoradoBiz Scott Esmond Almost every organization has received a critical online comment at some point. Complaints show up everyday on the Internet and businesses of all sizes can no longer avoid it. Even powerhouses such as Google, Apple and Sony receive negative feedback. While organizations can’t control these online black eyes, acting quickly to alleviate the problem is the best solution. The amount of time it takes a company to respond to customer reviews speaks volu ... Continue Reading
Seven rules to build your internet presence
ColoradoBiz Scott Esmond People love a good anecdote. From hieroglyphics to song lyrics to a favorite novel, the well-crafted story is arguably the most effective means of communication to motivate change and pass along history. If an individual can tell a good tale, they have the ability to command the attention of others. Same goes for a business. However, the modern expression of this ancient art is far more complicated than the days of pen and paper. The present digit ... Continue Reading
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