– President named San Diego Business Journal’s Exemplary Award recipient at Most Admired CEO event –

SAN DIEGO – December 9, 2011 – Reid Carr, President of Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, received the Exemplary Award at the San Diego Business Journal’s Most Admired CEO event.

Carr was honored for his far-reaching accomplishments, commitment to attracting and retaining good people and for being a savvy, forward thinker who willingly gives his time to help other entrepreneurs.

“I’m extremely humbled by this award and it goes without saying that our team is a big reason why Red Door has been so successful. One of our top priorities has always been to maintain a 100 percent jerk-free policy and provide a positive work environment for our staff,” said Reid Carr, President of Red Door Interactive. “In addition, it’s important to promote team work and unique solutions. That’s a big reason why we’ve been so successful at attaining positive results for our clients.”

According to the San Diego Business Journal, Carr received the Exemplary Award for his exceptional contribution to the company and the community. This year would have marked his third year in a row as a high scoring finalist, which no other CEO in San Diego has achieved. Carr is an active member of the United Way San Diego and Voice of San Diego where he is on the Board of Directors and chairs the marketing committee. In addition, he is also an active member of the San Diego Rotary Club, serving on the organization’s Technology Committee, and the Marketing SIG co-chair for San Diego CommNexus.

“Being involved in community and business-related organizations is so important and that’s why I’ve always placed great importance on giving back as much as I can,” said Carr. “Whether that means being involved on the board of directors or on a committee, it’s important for entrepreneurs to help one another.”

In addition, Carr was recently named among iMedia’s Top 10 Hottest Digital Marketers for his eye-catching work and the agency was named to their “25 West Coast Agencies to Watch” list this year. The San Diego Business Journal also recognized the agency as one of the area’s “Best Places to Work” and “Fastest-growing Private Companies.”

About Red Door Interactive, Inc.
With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measureable results. Clients include Quiksilver, Sutter Home Winery, Cricket Communications, PETCO, Rubio’s, Charlotte Russe and Eagle Creek. Find out more about Red Door Interactive at http://www.reddoor.biz.

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© 2011 by Red Door Interactive, Inc. All rights reserved.

San Diego Business Journal
Marty Graham

With social media — the catchphrase for online sites ranging from YouTube, Facebook, Twitter, Foursquare and LinkedIn to the ratings sites like Yelp and the local pages on Yahoo and Google — now widely accepted as the new frontier for marketing products and ideas, businesses are still figuring out how to use it wisely.

Will those online avenues of promoting a brand or a product work well for businesses with marketing money to spend? If it’s done right, yes, social media experts say.

“It doesn’t matter where the greatest technology is, it matters where your customers are,” said Becky Carroll, new media marketing instructor at the University of California San Diego Extension and social media correspondent for NBC. “It’s important to have an overall marketing strategy that fits and making sure social media is integrated into the overall marketing strategy.”

Using social media is now widely accepted as a standard part of marketing.

“Two years ago, our clients would ask why should I, and now it’s assumed that they’ll include social media,” said Reid Carr, president and chief executive officer of Red Door Interactive Inc. “It’s an ever-expanding world with a lot of tools.”

Photo by Stephen Whalen

In the past few months, Google has started integrating social media signals into search results — a Twitter tweet being re-tweeted for example, or a widely-viewed YouTube video posted by a business or a fan — even parodies of marketing videos go viral thanks to rankings and Google searches.

The Smell of Success

The man your man should smell like is a great example, says Tom Siebert, vice president of communications for the downtown-based Digitaria Interactive Inc. The first ad for Old Spice Body Wash appeared on television in February 2010, with hunky star Isaiah Mustafa. Old Spice also posted bits of video to YouTube — as did dozens of people making parodies of the spot.

By Feb. 11, 2011, the YouTube videos hit 30 million views, and parodies by everyone from Alaskan senatorial candidates to “Sesame Street” (starring Grover) prompted millions of additional views. More important to the advertiser and ad agency behind the campaign, the once sleepy sales of Old Spice Body Wash sales more than doubled.

Well-executed campaigns that catch the public’s eye with just the right tone can hit big. But they don’t always.

“The predictability around social media is low,” said Andreas Roell, chairman and chief executive officer of Geary Interactive. “You have to rely on commonly accepted social media practices. The attractiveness and the buzz for what social media could do are very high — there are situations where somebody with a low budget can create a high level of interaction and buzz.”

But making them work starts with knowing your customers.

Full Story>>>

- Named 26^th on list; nearly 113 percent growth over past three years –

Red Door Interactive, a premier strategic Internet Presence Management firm, announced today that it was named to the San Diego Business Journal’s fast growth list for the fourth straight year.

The publication noted the company as the 26^th fastest growing firm in the region, having achieved a 113 percent growth rate over the past three years.

“It’s truly a privilege to come to work every day surrounded by a group of nearly 60 smart and dedicated team players,” said Reid Carr, President of Red Door Interactive. “Our sustained growth enables us to welcome additional folks who share the same commitment to one another as they do in ensuring our clients’ online success. I’m proud to be associated with them, and excited about our future!”

According to the publications’ Web site, the San Diego Business Journal researches and publishes the list of the 100 Fastest-Growing Private Companies in the San Diego area each year. The ranking is based on a percentage of revenue increase over a three-year period.  

 About Red Door Interactive, Inc.

Headquartered in San Diego, Red Door Interactive, Inc. manages clients’ online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them profit from their Web initiatives. Clients include Overstock.com, Cricket Communications, PETCO, Rubio’s Fresh Mexican Grill, Charlotte Russe and Souplantation & Sweet Tomatoes Restaurants. Find out more about Red Door Interactive at http://www.reddoor.biz.

Media Contact:

David Oates
Stalwart Communications
david@stalwartcom.com
858.750.5560