-  Agency recognized for work with California Avocado Commission, Garden Fresh Restaurant Corporation; initiatives resulted in increased visitors, sales   -

SAN DIEGO – April 13, 2011 – Red Door Interactive, a premier Internet Presence Management firm, recently received two Bronze ADDY awards from the San Diego AD Club and two Silver ADDY awards in the District 15 Competition for its work on behalf of Garden Fresh Restaurant Corporation and the California Avocado Commission.

The ADDY Awards are the advertising industry’s largest and most representative competition that recognizes and rewards creative excellence in the art of advertising.

“We worked extremely hard on both of these client projects and not only provided fresh new looks and content, but implemented crucial tools needed to help drive additional business,” said Reid Carr, President of Red Door Interactive. “We’ve seen significant increases in a wide range of metrics, including social media fans and – more importantly – sales. We’re honored by this recognition for what it means about our commitment to helping all of our clients profit from their online initiatives.

The California Avocado Commission’s redesign entailed leveraging the marketing campaign theme while creating a fresh look with appealing content. The new site is engaging, easy to navigate and has resulted in increased visitors, more returning customers and a lower bounce rate. In addition, the agency incorporated new information into a social media campaign, redesigned regular distribution of a monthly e-mail recipe newsletter and provided fresh content for seasonal messaging and promotions.

Souplantation and Sweet Tomatoes Restaurants was looking for a fresh makeover and enlisted Red Door Interactive to help with a range of tasks, including keeping the site exciting, implementing a blog, developing a shopping cart for online gift card purchases, boosting sales through a fundraising-booking tool, adding a “Sprouts Only” kids page, creating an active Facebook and Twitter environment, and increasing customer loyalty through various campaigns. As a result, the agency has seen a 17 percent uptick in overall visits and a 220 percent rise in returning visitors. Additionally, Souplantation/Sweet Tomatoes witnessed a 20 percent lift in gift card sales, 400 percent increase in Facebook fans and 70,000 new member subscribers – doubling its base.

“The redesigning of the websites and the other areas we helped improve really give our clients something to be proud of and share with their customers,” said Carr.

About Red Door Interactive, Inc.
With offices in San Diego and Denver, Red Door Interactive, Inc. manages clients’ online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing online marketing strategies to help them profit from their Web initiatives. Clients include Overstock.com, Cricket Communications, PETCO, Rubio’s Fresh Mexican Grill, Charlotte Russe and Souplantation & Sweet Tomatoes Restaurants. Find out more about Red Door Interactive at http://www.reddoor.biz.

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© 2011 by Red Door Interactive, Inc. All rights reserved.

Learn how to develop a Twitter-specific social media strategy from concept, to execution to measurement with Red Door social media strategist, Crosby Noricks.

Do you crack jokes that include the words “fail whale?” Find yourself spending Sunday nights tweeting away about the latest episode of #trueblood? It might be a bit embarrassing to admit it to your significant other, or explain it to your CEO, but used correctly, Twitter has some pretty serious benefits for businesses and individuals alike.

Twitter is a powerful communications tool that every business can leverage and is becoming a core component of many brand’s overall promotional strategy. Businesses are successfully using twitter to build community, better connect with customers, and participate in brand conversations online. These insights help a smart business glean valuable information to inform future strategy.

We invite you to join us and the San Diego Ad Club on Friday September 25! Our social media strategist Crosby Noricks will teach you how to develop a Twitter-specific social media strategy from concept, to execution to measurement. Learn how companies, including several here in San Diego, are successfully using Twitter to meet their online business objectives.

You will learn:
• Key questions to ask when developing a Twitter strategy
• The different between a Twitter strategy and a Twitter campaign strategy – and why you need both
• Recommended management, monitoring and measurement tools
• How to integrate Twitter into an overall social media or online promotional strategy

When: Friday, September 25, 2009 8:00 AM – 10:00 AM

Where:
Courtyard by Marriott
595 Hotel Circle South
San Diego, California 92108

Every year, Red Door enters top creative to the San Diego ADDYs Creative Show. We’ve walked away with numerous awards over the years, but never anything quite like this.

This year, the San Diego Ad Club decided to host the first annual Pinewood Derby contest where local agencies race in-house designed boxcars. The Pinewood Derby supports this years ADDYs theme “Your ideas have legs. Now let’s see if they have wheels.” There were four awards given: Fastest, Slowest, Most Creative and Best Representation of an Agency.

The Red Door Creative team got together to concept some original ideas for our car while enjoying some Fat Tires during Red Door’s Beer:30. Beer:30 is a weekly event on Fridays held to boost morale by claiming 3:30 as “beer:30” and encouraging employees to take a quick break while enjoying a nice, cold beer if they choose. So, with a few gulps of  beer in us, what better idea then to make a Beer:30 boxcar! Our own Red Door brew to race down the tracks at the derby. Thanks to Will Hansen, Interactive Designer at Red Door, and his mad dremel skills, here is the final product:

The car represents the recent addition of Red Door Denver with the Fat Tire cap, and an agency branded label designed by Jeannie Fratoni, Red Door’s Creative Director, and Michelle Peck, Interactive Designer.

There was much hooting and hollering at the ADDYs Raid/Pinewood Derby last Friday evening as our Creative Team watched the Beer:30 car race down the tracks. While it wasn’t the fastest car of the bunch, it definitely stood out in the crowd. During the award ceremony, with gag-gift like trophies such as a toilet seat and brick, Red Door took home the golden prize (or golden syrup bottle) of Best Representation of an Agency. So, I guess our slogan “The best hour for freshly brewed ideas” proved to be true at the Pinewood Derby.

Wish us luck. We find out if we receive an award for our creative work at the ADDYs Creative Gala on March 20th.