Three Questions to Help Marry What a Brand Is With What You Want It to Be

Fast Company Reid Carr Brands are created either by accident or deliberately, and--at times--both. Here's a good example. Say a start-up company designs a sleeker, more durable type of surfboard because the owner is an avid participant in the sport and was tired of replacing ones that wore out too quickly. His customer base starts out as friends and family who share the same frustration. Word of mouth spreads quickly within that niche community and the product is ... Continue Reading

You Don’t Have to Be a “Creative” to Be Creative

Fast Company Reid Carr What does a person deemed "creative" look like? You might picture a man with horn-rimmed glasses in a long-sleeved black mock turtleneck or a young woman, powered by caffeine, donning the latest fashions. They are certain to come up with the next big idea, the white knight, at each and every brainstorming session, or maybe not. There is no question that some people are more inventive than others, but is that "right brain" a product of nature ... Continue Reading

Red Door’s founder reflects on past 8 years

San Diego Daily Transcript Jada Thomas Reid Carr founded the Internet marketing firm Red Door Interactive in 2002 with four people and one office in downtown San Diego's East Village. Today, the company has more than 50 employees with locations near Petco Park as well as Carlsbad and Denver. Red Door's clients include Souplantation/Sweet Tomatoes, Rubio's Fresh Mexican Grill and Cricket Communications. Q: How would you describe Red Door Interactive ... Continue Reading

Managers Need to Also Be Career Counselors

Fast Company Reid Carr Ideally, the people you hire have some ambition and are somewhat competitive. This stems far beyond the office softball team or reaching for a promotion. Managers need to recognize that they play a critical role in getting employees where they want to go within the company and beyond. At Red Door Interactive, we've noticed certain staff members are go-getters, seizing opportunities based on their strengths, but most need help looking at the ... Continue Reading

Relevantly Speaking | Reid Carr CEO of Red Door Interactive

Media Trust Scott Parent This week we’re talking to the President & CEO of Red Door Interactive,  Reid Carr. We were curious to find out what Red Door’s clients are typically looking for when they approach him in search of a comprehensive digital strategy. We talked about establishing a total digital presence, how to move the needle and how to successfully measure ROI across multi channel programs in print, search marketing, ppc, display, email, video and affiliate ... Continue Reading

Four Tips to Make a Lasting Impression at a Networking Event

Fast Company Reid Carr I can't count the number of times I've attended a networking event only to meet someone that doesn't differentiate themselves from other folks in their industry. For example, when coming across a technical programmer at a software company, they leave out a crucial part by explaining what the company actually does or the specialization. When folks fail to mention this information, it leads me to believe that there is a lack of passion for what ... Continue Reading

San Diego Metropolitan Magazine Interview with Reid Carr, President, Red Door Interactive Inc.

San Diego Metropolitan Magazine recently interviewed our President, Reid Carr. Here Reid discusses his background, passion for advertising and the digital space, Red Door's core values and the future of the organization. So you think trendy online social networking sites like Facebook and Twitter are great ways to make connections, keep up with the latest gossip and generally pass the time away? Reid Carr sees them as opportunities for companies to build their income ... Continue Reading