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Reid Carr
Mobile Apps Help Executives Manage Daily Business
Workforce Andrea Siedsma Reid Carr's de facto mode of communicating with his employees is via his mobile phone, an HTC 7 Trophy Windows phone. With the recent explosion of mobile applications, Carr and other executives can manage their teams and handle much of their other daily tasks while on the go. These smartphone apps allow business owners and professionals to work better, faster and cheaper in many cases. They also enable quick and critical col ... Continue Reading
Building a business that lasts a century—and beyond
ColoradoBiz Reid Carr, President & CEO, Red Door Interactive I marvel at organizations that stand the test of time, and enjoy learning from and being a part of them. For example, my Rotary Club recently celebrated its Centennial, and I'm proud to say that I've been an active member for nearly five years. General Electric and IBM are two other marquee entities that have operated for more than 100 years that I greatly admire. I'm also a big fan of lesser-known, bu ... Continue Reading
Red Door Interactive’s Reid Carr Receives Top CEO Honors
– President named San Diego Business Journal’s Exemplary Award recipient at Most Admired CEO event –
SAN DIEGO – December 9, 2011 – Reid Carr, President of Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, received the Exemplary Award at the San Diego Business Journal’s Most Admired CEO event. Carr was honor ... Continue ReadingRed Door Interactive’s Reid Carr to moderate CommNexus’ seminar on Thursday
- Company’s president to lead discussion on successfully leveraging business intelligence at San Diego event-
SAN DIEGO – November 28, 2011 – Reid Carr, President of Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, is slated to moderate CommNexus’ event on Thursday in San Diego. The seminar, entitled “Successfully Leveraging Business Intelligence,” will dis ... Continue ReadingFive Things I Learned From Our Interns
Fast Company Reid Carr, President, Red Door Interactive Last week, Red Door Interactive welcomed its summer class of interns to the San Diego office. The place was buzzing with seven bright smiles, enthusiasm and energy as the new arrivals fluttered from meeting to meeting on their first day. They started the morning with a quick welcome and agenda for the day, and then sat down with me, the CEO, for an overview of the company. We talked about who we are, what we do, w ... Continue Reading
Social Media Embraced as Companies Try to Get Their Arms Around the Concept
San Diego Business Journal Marty Graham With social media — the catchphrase for online sites ranging from YouTube, Facebook, Twitter, Foursquare and LinkedIn to the ratings sites like Yelp and the local pages on Yahoo and Google — now widely accepted as the new frontier for marketing products and ideas, businesses are still figuring out how to use it wisely. Will those online avenues of promoting a brand or a product work well for businesses with marketing money t ... Continue Reading
VOSD Interviews Red Door’s Reid Carr
voiceofsandiego.org Scott Lewis Reid Carr and I share something in common: We are part of a generation of people who understand and remember what it was like before the internet became a major feature of our lives. Yet we were both immature enough when it happened that we could also grow up with it. Carr has turned that experience into a prosperous business, Red Door Interactive, which is based in San Diego and now has offices in Carlsbad and Denver ... Continue Reading
A smart marketer’s priorities for 2011
iMedia Reid Carr Last year was a rough one for most. Resources dwindled as staffs were cut back, infrastructure investments were delayed, and projects were put on hold. Now, expectations have surged for 2011 with optimism leading the way. Some people are hiring again to align those expectations with the resources required to fulfill, while others are holding the line or even continuing to make cuts. Your competitors won't stand idle, and you still need to maintain your edge ... Continue Reading
Translating Traditional Marketing to a Digital World
As an Internet Presence Management agency, we use tested and proven marketing tactics to drive our creative process and develop successful strategies that connect brands with consumers online. While technology continues to evolve, many grassroots principles remain constant. Recently, Red Door Interactive had the great fortune to sit down with the famous San Diego Chicken and learn first-hand how he produced and sustained such a prominent international brand since 1974. From his ev ... Continue Reading
5 hot marketing jobs for 2011
iMedia Reid Carr Mash-ups Our economy still has some bumps and bruises to recover from before companies can hire frivolously again. In all likelihood, we might not see that era again for as long as we maintain a memory of these last two years. So, for many small businesses -- considered the lifeblood of our economy and a likely home for many of you reading this -- they will be looking for versatile people. They want to hire people who have skill "mash-ups ... Continue Reading
5 CEO Tips for a Holly Jolly Holiday Speech
Fast Company Reid Carr Let me first preface this with I am no expert on holiday party speeches. In the nine-plus years that I have delivered the talk at Red Door Interactive, I've run the gamut in being both awkward and eloquent. At the end of the day, I just hope that everyone feels like I appreciate them being there regardless of how well I waxed poetic. A holiday party speech doesn't need to be a source of inspiration, but rather an opportunity to simply say thank you ... Continue Reading
Selling the Sizzle through PR & Promotion: Red Door Interviews the San Diego Chicken (Part 5)
According to sports historians, The Grand Hatching of the San Diego Chicken was one of the best sports promotions ever. Reid Carr, President & CEO of Red Door, sat down with the legendary bird to find out how promotion and some great PR turned the unemployed mascot into a local icon. When the San Diego Chicken lost his mascot job at a local radio station, he decided to leverage the buzz and controversy around the situation to re-launch his career by creating an event at a Padres Game. ... Continue Reading
What’s Trust Got to Do with It?: Red Door Interviews the San Diego Chicken (Part 4)
Change is good. Change is necessary. But despite our need and want to innovate and evolve, there are still several challenges and growing pains associated with change. It takes significant effort and time in most cases to introduce new ideas and concepts effectively. Marketers need to understand that these challenges exist, but more importantly, understand how to decrease adoption barriers. Whether it is a new product or a new service, innovation should be approached strategically to maxi ... Continue Reading
Yes. Content is Still King: Red Door Interviews the San Diego Chicken (Part 3)
As online marketers, I’m sure you’ve all heard this phrase once or twice: content is king. Despite the cliché, this concept continues to hold true today; and it’s very unlikely that this will change anytime soon. The internet is undeniably cluttered. There are millions of Web sites available, and probably thousands related to your industry. So why should anyone go to your site? The short answer goes something like this: we provide engaging content that is not easily duplicated by a ... Continue Reading
Five Business Lessons From the Famous San Diego Chicken
Fast Company Reid Carr Almost everyone has an iconic figure that they respect and admire. For some folks that might be a president, athlete, author or musician. For me, it's the Famous San Diego Chicken. His story of success is not only captivating but also inspirational. The fact that the Chicken created a well-known brand in San Diego and throughout the United States is truly "im-peck-able" and something business owners should strive to achieve. Recently, Red Door Inter ... Continue Reading
5 lessons from a social media pioneer
iMedia Reid Carr Article Highlights: If you open yourself up, those around you will tend to drop their guard and engage in conversation While it's great to come up with a clever viral video, the audience should be equally wowed when they visit the company's website If you can determine your inspiration, you've found your next big marketing idea The World Famous San Diego Chicken is renowned for many things, including his commercials with Justin Timberlake and Peyt ... Continue Reading
Garden Fresh CEO Gets Tough to Survive Economic Downturn
RanchoBernardoPatch Tom York ~Michael Mack turns to a social media campaign and smaller restaurants to maintain growth in business~ There's an old saying that when the going gets tough, the tough get going. The adage certainly applies to Michael Mack, CEO of Rancho Bernardo's Garden Fresh Restaurant Corp., parent of the popular Souplantation and Sweet Tomatoes chain of family-oriented eateries. The stores features fresh salad items, along with soups, pastas, bread ... Continue Reading
What Organizations Can Learn From the Baseball Playoffs
Fast Company Reid Carr It's that time of the year again. Fall has arrived and the baseball playoffs are on the horizon. Because our San Diego office is virtually in the outfield of PETCO Park, our staff had the opportunity to follow the game and watch numerous high caliber teams play in the stadium. This is the most important time of the year for many clubs. They've logged in thousands of hours, endured injuries, and now it's time to take it to the next level or go home. Whi ... Continue Reading
Four Elements to Bring Good Karma to Your Business
Fast Company Reid Carr In business, there's great emphasis on forecasting the future and forward-thinking, especially in my field of Internet presence. That's not to say we can't also take it one day at a time, reminiscent of the teachings from Buddhist masters such as the Dalai Lama and Deepak Chopra. They focus on paying attention to the present and not taking it for granted; something I feel results in greater success in the workplace. When you visit the Red Door Inter ... Continue Reading
Three Questions to Help Marry What a Brand Is With What You Want It to Be
Fast Company Reid Carr Brands are created either by accident or deliberately, and--at times--both. Here's a good example. Say a start-up company designs a sleeker, more durable type of surfboard because the owner is an avid participant in the sport and was tired of replacing ones that wore out too quickly. His customer base starts out as friends and family who share the same frustration. Word of mouth spreads quickly within that niche community and the product is a big hi ... Continue Reading
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San Diego, CA 92101
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