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	<title>Red Door Interactive &#187; Red Door</title>
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	<link>http://www.reddoor.biz</link>
	<description>This year marks our 10th anniversary since Red Door first opened its, well, doors. Take a look at what we’ve been up to over the last decade.</description>
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		<title>Reid Carr named Ernst &amp; Young Entrepreneur of the Year Finalist</title>
		<link>http://www.reddoor.biz/reid-carr-named-ernst-young-entrepreneur-of-the-year-semi-finalist</link>
		<comments>http://www.reddoor.biz/reid-carr-named-ernst-young-entrepreneur-of-the-year-semi-finalist#comments</comments>
		<pubDate>Tue, 15 May 2012 20:54:41 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[entrepreneur of the year]]></category>
		<category><![CDATA[ernst & young]]></category>
		<category><![CDATA[Red Door]]></category>
		<category><![CDATA[Reid Carr]]></category>

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		<description><![CDATA[TweetLa Jolla, CA, April 10 2012-Ernst &#38; Young today announced the 18 finalists for the Ernst &#38; Young Entrepreneur Of The Year® 2012 Award in San Diego. The awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their ...]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton12527" class="tw_button" style=""><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FKLV8qt&amp;via=reddoor&amp;text=Reid%20Carr%20named%20Ernst%20%26%23038%3B%20Young%20Entrepreneur%20of%20the%20Year%20Finalist&amp;related=reddoor:Official+Twitter+of+Red+Door+Interactive&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.reddoor.biz%2Freid-carr-named-ernst-young-entrepreneur-of-the-year-semi-finalist" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.reddoor.biz/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><strong>La Jolla, CA, April 10 2012-</strong>Ernst &amp; Young today announced the 18 finalists for the Ernst &amp; Young Entrepreneur Of The Year® 2012 Award in San Diego. The awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. These business leaders were selected from more than 80 nominations by a panel of independent judges. Award winners will be announced at a special gala on June 13, 2012 at the Hyatt Aventine, La Jolla.</p>
<p>The finalists are:</p>
<p>Arthur Gruen, CEO &#8211; EA Health Corp., Solana Beach<br />
Gene Lay, Founder &amp; CEO &#8211; BioLegend, San Diego<br />
Daniel Bradbury, President &amp; CEO &#8211; Amylin Pharmaceuticals, Inc., San Diego<br />
Scott Dennis, CEO and Alex Kunczynski, President &#8211; D &amp; K Engineering, San Diego<br />
Susan Salka, CEO &amp; President &#8211; AMN Healthcare, San Diego<br />
Robert Feeney, Founder &amp; CEO &#8211; MedVantx, San Diego<br />
Jon Sundt, CEO &#8211; Altegris Investments, Inc., La Jolla<br />
<strong>Reid Carr, President &amp; CEO &#8211; Red Door Interactive, San Diego</strong><br />
Kelly Grismer, President &#8211; The Wheat Group, San Diego<br />
Frederick Pierce, President &amp; CEO &#8211; Pierce Education Properties, L.P., San Diego<br />
Daniel Sullivan, President &#8211; Sullivan Solar Power, San Diego<br />
Sue Farrow, Executive Charman &#8211; Integral Senior Living, Carlsbad<br />
Dave Alberga, CEO and Matt Landa, President &#8211; The Active Network, San Diego<br />
Peter Leparulo, CEO and Chairman &#8211; Novatel Wireless, San Diego<br />
Bruce Hueners, CEO &amp; President &#8211; Palomar Technologies, Inc., Carlsbad<br />
Tom Gildred, CEO &#8211; Emerald Textiles, San Diego<br />
Gary Rayner, CEO &#8211; LifeProof, San Diego<br />
Jeffrey Stein, President &amp; CEO &#8211; Trius Therapeutics, San Diego</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://www.reddoor.biz/wp-content/uploads/2012/05/Reid.jpg" rel="facebox" rel="attachment wp-att-12529"><img class="aligncenter size-medium wp-image-12529" title="Reid" src="http://www.reddoor.biz/wp-content/uploads/2012/05/Reid-240x300.jpg" alt="" width="240" height="300" /></a></p>
<p>&nbsp;</p>
<p>Now in its 26th year, the Entrepreneur Of The Year Program has expanded to recognize business leaders in more than 140 cities in more than 50 countries throughout the world.</p>
<p>Regional award winners are eligible for the Ernst &amp; Young National Entrepreneur Of The Year Program. Award winners in several national categories, including one overall award winner, will be announced at the annual awards gala in Palm Springs on November 17, 2012. The awards will be the culminating event of the Ernst &amp; Young Strategic Growth Forum to be held November 14-18, 2012, also in Palm Springs.</p>
<p>Sponsors: The Entrepreneur Of The Year Awards are nationally sponsored in the United States by SAP America and the Ewing Marion Kauffman Foundation. In San Diego, sponsors include: Cox Business, Marsh, Union Bank, ADP, Scherzer Intl., The Daily Transcript, Citrus PR, and Dr. &amp; Mrs. J. Robert Beyster.</p>
<p>For more information, visit <a href="http://www.ey.com/US/en/Newsroom/News-releases" target="_blank">Ernst &amp; Young</a>.</p>
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		<title>See Red Door run!</title>
		<link>http://www.reddoor.biz/see-red-door-run</link>
		<comments>http://www.reddoor.biz/see-red-door-run#comments</comments>
		<pubDate>Mon, 19 Mar 2012 17:26:16 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
				<category><![CDATA[Philanthropy]]></category>
		<category><![CDATA[Random Stuff]]></category>
		<category><![CDATA[Red Door Culture]]></category>
		<category><![CDATA[caring hearts]]></category>
		<category><![CDATA[leukemia & lymphoma society]]></category>
		<category><![CDATA[marathon]]></category>
		<category><![CDATA[philanthrophy]]></category>
		<category><![CDATA[Red Door]]></category>
		<category><![CDATA[red door interactive]]></category>
		<category><![CDATA[san diego rock and roll]]></category>
		<category><![CDATA[team in training]]></category>

		<guid isPermaLink="false">http://www.reddoor.biz/?p=11734</guid>
		<description><![CDATA[Tweet 

 
Marathon. It’s a scary word. Evocative of other scary words like endurance, sweat, pain, focus and commitment. But Red Door’s employees know how to turn scary into sensational and how to make completing an endurance event a life-changing experience. Technology Supervisor Ron Hadler, Design Director Jeannie Fratoni and Associate Creative ...]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton11734" class="tw_button" style=""><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FAujxAg&amp;via=reddoor&amp;text=See%20Red%20Door%20run%21&amp;related=reddoor:Official+Twitter+of+Red+Door+Interactive&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.reddoor.biz%2Fsee-red-door-run" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.reddoor.biz/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><strong> </strong></p>
<p style="text-align: center;"><a href="http://www.reddoor.biz/wp-content/uploads/2012/03/tnt_feature3.jpg" rel="facebox" rel="attachment wp-att-11783"><img class="aligncenter size-full wp-image-11783" title="tnt_feature" src="http://www.reddoor.biz/wp-content/uploads/2012/03/tnt_feature3.jpg" alt="" width="480" height="209" /></a></p>
<p><strong> </strong><br />
Marathon. It’s a scary word. Evocative of other scary words like endurance, sweat, pain, focus and commitment. But Red Door’s employees know how to turn scary into sensational and how to make completing an endurance event a life-changing experience. Technology Supervisor Ron Hadler, Design Director Jeannie Fratoni and Associate Creative Director Sarah Hughes are hitting the ground running with The Leukemia &amp; Lymphoma Society&#8217;s <a href="http://www.teamintraining.org/sd/" target="_blank">Team in Training</a> (TNT), the largest endurance sports fundraising program in the world.</p>
<p>Since its start in 1988, TNT has raised over a billion dollars to fund research and treatment for blood cancer patients around the world. The program unites and inspires participants with the motto, “Together we train to beat cancer.” Ron, Jeannie and Sarah are doing just that with early morning runs, weekend workouts, track practices and a whole lot of fundraising. Collectively, they’ll be raising a minimum of $4,350 and will complete <a href="http://runrocknroll.competitor.com/san-diego" target="_blank">The San Diego Rock ‘n’ Roll Full and Half Marathon</a> on June 3rd. And Red Door’s Caring Hearts are supporting them along the way.</p>
<p>Bright and early on Saturday, March 3rd, Caring Hearts volunteers got out on the course to run aid stations at TNT’s first training run at Mission Bay. The group helped the runners stay hydrated and hyped by handing out waters and enthusiastic high fives—and they cheered extra loud when our very own Red Door runners came past. Check out the photos from the event, and show your support by donating to Ron’s and Jeannie’s fundraising efforts!<br />
• Jeannie: <a href=" http://pages.teamintraining.org/sd/rnr12/JeannieFratoni" target="_blank">http://pages.teamintraining.org/sd/rnr12/JeannieFratoni</a><br />
• Ron: <a href="http://pages.teamintraining.org/sd/rnr12/rhadler" target="_blank">http://pages.teamintraining.org/sd/rnr12/rhadler</a></p>
<p style="text-align: center;"><a href="http://www.reddoor.biz/wp-content/uploads/2012/03/tnt_2.jpg" rel="facebox" rel="attachment wp-att-11737"><img class="aligncenter size-large wp-image-11737" title="tnt_2" src="http://www.reddoor.biz/wp-content/uploads/2012/03/tnt_2-1024x701.jpg" alt="" width="442" height="304" /></a></p>
<p style="text-align: center;"> </p>
<p style="text-align: center;"><a href="http://www.reddoor.biz/wp-content/uploads/2012/03/tnt_1.jpg" rel="facebox" rel="attachment wp-att-11738"><img class="aligncenter size-large wp-image-11738" title="tnt_1" src="http://www.reddoor.biz/wp-content/uploads/2012/03/tnt_1-1024x766.jpg" alt="" width="442" height="331" /></a></p>
<p style="text-align: center;"><strong></strong><br />
Come out to see Jeannie, Ron and Sarah do something sensational as they cross the finish line at the <a href="http://runrocknroll.competitor.com/san-diego" target="_blank">Rock ‘n’ Roll Marathon Series</a> on June 3rd. And when <a href="http://www.teamintraining.org/sd/" target="_blank">TNT</a>’s next event comes around, remember that ‘marathon’ doesn’t have to be such a scary word—especially when you’ve got a whole team training with you!</p>
]]></content:encoded>
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		<title>10 Ways a Leprechaun Can Minimize His Tax Liability</title>
		<link>http://www.reddoor.biz/10-ways-a-leprechaun-can-minimize-his-tax-liability-2</link>
		<comments>http://www.reddoor.biz/10-ways-a-leprechaun-can-minimize-his-tax-liability-2#comments</comments>
		<pubDate>Tue, 13 Mar 2012 00:30:17 +0000</pubDate>
		<dc:creator>Natalie</dc:creator>
				<category><![CDATA[Random Stuff]]></category>
		<category><![CDATA[Top 10 Series]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[leprechaun]]></category>
		<category><![CDATA[Red Door]]></category>
		<category><![CDATA[red door interactive]]></category>
		<category><![CDATA[tax]]></category>
		<category><![CDATA[tax liability]]></category>
		<category><![CDATA[tax tips]]></category>
		<category><![CDATA[taxes]]></category>

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		<description><![CDATA[Tweet 
To celebrate Red Door’s 10th anniversary this year (double digits!), we would like to share our personality, core values, and overall excitement through a series of “top 10” blog posts on the 10th each month. 
March - When you think LEPRECHAUN, what comes to mind?  A little man with horseshoes, ...]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton11641" class="tw_button" style=""><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FxwIwSH&amp;via=reddoor&amp;text=10%20Ways%20a%20Leprechaun%20Can%20Minimize%20His%20Tax%20Liability&amp;related=reddoor:Official+Twitter+of+Red+Door+Interactive&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.reddoor.biz%2F10-ways-a-leprechaun-can-minimize-his-tax-liability-2" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.reddoor.biz/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><strong> </strong><br />
<em>To celebrate Red Door’s 10th anniversary this year (double digits!), we would like to share our personality, core values, and overall excitement through a series of “top 10” blog posts on the 10th each month. </em></p>
<p><strong>March -</strong> When you think LEPRECHAUN, what comes to mind?  A little man with horseshoes, clovers and blue moons? A pot o’ gold at the end of the rainbow? Or maybe you are familiar with the traditional Irish version of a Leprechaun as a cobbler.  Well that’s all fine &amp; dandy, but did you ever think about how a Leprechaun might go about filing taxes? No, probably not (we wouldn’t blame you…taxes are boring, right?).   That’s why, in the spirit of both St. Patty’s Day and tax season, the Accounting Department at Red Door  put together a list of adjustments and deductions that we think would be most common on a Leprechaun&#8217;s tax return.  Who knows, you may find some that apply to your own tax situation and help you claim your own pot o’ gold.</p>
<p><em>* For purposes of this blog post, we assume Mr. Leprechaun is actively involved in the business of cobbling, as well as protecting his pot o’ gold (via any means necessary) and promoting his image as a Leprechaun.</em></p>
<h4>1. Health Savings Account – Form 1040, line 25, Attach <a href="http://www.irs.gov/pub/irs-pdf/f8889.pdf" target="_blank">Form 8889</a></h4>
<p>With the stress of protecting his pot o’ gold starting to take a toll on him, that Mr. Leprechaun opened a Health Savings Account (HSA) in 2011.  He can claim a deduction for the amount he contributed to his plan in 2011, less any funding distributions, limited to $3,050.  <em>Quick tip: you can elect to treat any contributions made from January 1, 2012, through April 17, 2012 as if contributed in 2011, so it’s not too late to claim an additional deduction for your 2011 tax return!</em></p>
<h4>2. Moving Expenses – Form 1040, line 26, Attach <a href="http://www.irs.gov/pub/irs-pdf/f3903.pdf" target="_blank">Form 3903</a></h4>
<p>With his growing interest in cobbling authentic cowboy boots, Mr. Leprechaun relocated his cobbling business from Ireland to the great United States of America.  The cost of shipping his household items and the three nights he spent at O’Sullivan’s Tavern &amp; Inn qualify as deductible moving expenses, since his new business location is more than 50 miles (actually, it’s about 5000 miles from California to Ireland!) from his old home AND he worked full time for at least 39 weeks the first 12 months of his relocation.  Sorry, but the 2 pints of beer every night at the tavern are NOT deductible.</p>
<h4>3. Alimony Payments to the Fairy Ex-Wife - Form 1040, line 31a</h4>
<p><a rel="attachment wp-att-11651" href="http://www.reddoor.biz/wp-content/uploads/2012/03/tink1.png" rel="facebox"><img class="size-thumbnail wp-image-11651 alignright" style="margin: 1px 5px;" title="tink" src="http://www.reddoor.biz/wp-content/uploads/2012/03/tink1-150x150.png" alt="" width="150" height="150" /></a>It happened faster than two Kardashian Marriages, but Mr. Leprechaun now makes monthly payments to his ex.  The good news: he can claim an adjustment for AGI for 100% of those payments.  The other good news: his ex must claim those payments as income.</p>
<h4>4. The Greener the Better – Form 1040, line 52, Attach <a href="http://www.irs.gov/pub/irs-pdf/f5695.pdf" target="_blank">Form 5695</a></h4>
<p>To keep utility expenses down in his tree house, Mr. Leprechaun invested in Energy Star certified windows and doors.  He can claim a credit for 10% of these residential energy purchases (including any labor costs allocable to the installation).  The only downside is that there is currently a $500 lifetime limitation for this credit.  See Form 5695 for additional qualifying purchases and additional limitations of the credit.</p>
<h4>5. Poteen Rehab Program – Form 1040 (Schedule A), line 1<a rel="attachment wp-att-11930" href="http://www.reddoor.biz/wp-content/uploads/2012/03/2FourLeafClover.jpg" rel="facebox"><img class="alignnone size-full wp-image-11930" style="margin-top: -1px; margin-bottom: -1px;" title="2FourLeafClover" src="http://www.reddoor.biz/wp-content/uploads/2012/03/2FourLeafClover.jpg" alt="" width="25" height="13" /></a></h4>
<p>Mr. Leprechaun has been swigging plenty o’<em> </em><a href="http://www.ancientsites.com/aw/Article/785672" target="_blank">Poteen</a> with his cousin, the <a href="http://www.bellaterreno.com/art/irish/fairy/irishclurichaun.aspx" target="_blank">clurichaun</a><em>. </em>This past year, he enrolled himself in a program to rid himself of “the guid ould stuff.” <em> </em><em> </em></p>
<h4>6. Someone Stole Me Lucky Charms! – Form 1040 (Schedule A), line 20, Attach <a href="http://www.irs.gov/pub/irs-pdf/f4684.pdf" target="_blank">Form 4684</a> <a rel="attachment wp-att-11925" href="http://www.reddoor.biz/wp-content/uploads/2012/03/3FourLeafClover1.jpg" rel="facebox"><img class="alignnone size-full wp-image-11925" style="margin-top: -1px; margin-bottom: -1px;" title="3FourLeafClover" src="http://www.reddoor.biz/wp-content/uploads/2012/03/3FourLeafClover1.jpg" alt="" width="33" height="14" /></a><a rel="attachment wp-att-11924" href="http://www.reddoor.biz/wp-content/uploads/2012/03/3FourLeafClover.jpg" rel="facebox"></a></h4>
<p style="text-align: left;"> <a rel="attachment wp-att-11654" href="http://www.reddoor.biz/wp-content/uploads/2012/03/charms.jpg" rel="facebox"><img class="aligncenter size-thumbnail wp-image-11654" style="margin: 2px;" title="charms" src="http://www.reddoor.biz/wp-content/uploads/2012/03/charms-150x150.jpg" alt="" width="150" height="150" /></a>Mr. Leprechaun returned home from a long day of cobbling to find his stash o’ lucky charms had been stolen! He can deduct the smaller of his cost basis or decline in market value of the lucky charms, net any reimbursement he received.</p>
<p style="text-align: left;"> </p>
<h4>7. Tax Prep Fees – Form 1040 (Schedule A), line 22<img style="margin-top: -1px; margin-bottom: -1px;" title="1FourLeafClover" src="http://www.reddoor.biz/wp-content/uploads/2012/03/1FourLeafClover.jpg" alt="" width="13" height="13" /></h4>
<p>Yes, Mr. Leprechaun knows that the best solution for maximizing his tax refund (or minimizing his tax liability) is to consult an accountant.  And the luckiest part of doing that? All these expenses are deductible: the cost of tax prep software programs (i.e. TurboTax), fees paid for electronic filing of your return and even the convenience fee charged by credit card processors if you paid your tax with a credit card.</p>
<h4>8. Legal Fees – Form 1040 (Schedule A), line 23<img style="margin-top: -1px; margin-bottom: -1px;" title="1FourLeafClover" src="http://www.reddoor.biz/wp-content/uploads/2012/03/1FourLeafClover.jpg" alt="" width="13" height="13" /></h4>
<p>On April 1, Mr. Leprechaun was caught by a human who demanded a pot o’ gold in exchange for his release. Two days later, the human discovered the gold was, in fact, CHOCOLATE gold coins, and not the real, cold hard stuff. Needless to say, the human filed a lawsuit against Mr. Leprechaun. Mr. Leprechaun is able to deduct fees that he incurred in defending himself against criminal charges arising from his business, which in this case, is his business of trickery.</p>
<h4>9. A Fiddling Fun Hobby – Form 1040 (Schedule A), line 23 <img style="margin-top: -1px; margin-bottom: -1px;" title="1FourLeafClover" src="http://www.reddoor.biz/wp-content/uploads/2012/03/1FourLeafClover.jpg" alt="" width="13" height="13" /></h4>
<p>In his free time, Mr. Leprechaun enjoys playing his fiddle at local Irish Pubs.  He can deduct any expense directly related to this hobby, such as the cost of fiddle strings and bows, but only up to the amount of income he earns and reports while performing.  *Be sure you read up on the differences between a “hobby” and a “business” before you try to claim this deduction – there’s a very fine line.</p>
<h4>10. Gambling Losses – Form 1040 (Schedule A), line 28</h4>
<p>One of his favorite pass-times is betting on Lucky Clover down at the Del Mar Horse Races. He is able to deduct his losses to the extent of his gambling winnings reported on Form 1040, line **Gambling winnings may also include non-winning bingo, lottery, and raffle tickets.  <em>Be careful on this one – you must be able to prove your losses, so be sure to keep all tickets and stubs for reference.</em></p>
<p><strong>You’re in luck!  The Federal government has extended the 2011 tax return filing deadline by two additional days this year!  Since April 15 falls on a Sunday and government offices in Washington D.C. are closed in observance of Emancipation Day on Monday, April 16, you’ve got two extra days to figure out how Mr. Leprechaun’s deductions and adjustments can work for you.</strong></p>
<p><strong>For some more St. Patrick’s Day fun, visit Accounting Assistant Lauren Arcangelo’s Pinterest page: </strong><a href="http://pinterest.com/LArcangelo/st-patty-s-day/" target="_blank"><strong>St. Patty&#8217;s Day Pinterest</strong></a><strong> </strong></p>
<p><em><br />
</em></p>
<hr size="1" /><img style="margin-top: -1px; margin-bottom: -1px;" title="1FourLeafClover" src="http://www.reddoor.biz/wp-content/uploads/2012/03/1FourLeafClover.jpg" alt="" width="12" height="12" />Subject to 2% adjusted gross income (AGI) limitation: Most miscellaneous itemized deductions on Form 1040 (Schedule A) must be reduced by 2% of your AGI, which can be found on Form 1040, line 38.</p>
<p><img title="2FourLeafClover" src="http://www.reddoor.biz/wp-content/uploads/2012/03/2FourLeafClover.jpg" alt="" width="25" height="13" />Subject to 7.5% adjusted gross income (AGI) limitation: You can deduct on Form 1040 (Schedule A) only the part of your medical and dental expenses that is more than 7.5% of your AGI, which can be found on Form 1040, line 38. See Publication 502 for more info on qualifying medical and dental expenses: <a href="http://www.irs.gov/pub/irs-pdf/p502.pdf" target="_blank">http://www.irs.gov/pub/irs-pdf/p502.pdf</a></p>
<p><img title="3FourLeafClover" src="http://www.reddoor.biz/wp-content/uploads/2012/03/3FourLeafClover1.jpg" alt="" width="33" height="14" />Generally, you must reduce each personal casualty or theft loss by $100 when figuring your deduction. This deduction is also subject to a 10% adjusted gross income (AGI) limitation: You must reduce your loss by 10% of your AGI, which can be found on Form 1040, line 38.  See Publication 547 for more info on claiming casualty and theft loss deductions: <a href="http://www.irs.gov/pub/irs-pdf/p547.pdf" target="_blank">http://www.irs.gov/pub/irs-pdf/p547.pdf</a></p>
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		<title>How personas can help your bottom line</title>
		<link>http://www.reddoor.biz/how-personas-can-help-your-bottom-line</link>
		<comments>http://www.reddoor.biz/how-personas-can-help-your-bottom-line#comments</comments>
		<pubDate>Thu, 08 Mar 2012 22:05:15 +0000</pubDate>
		<dc:creator>Brett</dc:creator>
				<category><![CDATA[Media Coverage]]></category>
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		<description><![CDATA[Tweet 
ColoradoBiz
Brett Johnson, Senior Strategist, Red Door Interactive

Most companies that are taking even the most basic steps in market research have formulated some sort of segments.  From rudimentary demographic profiles based on ages, incomes and geographic location to complex representative classifications based on algorithms that also include product use and life ...]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton11621" class="tw_button" style=""><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FAlFfco&amp;via=reddoor&amp;text=How%20personas%20can%20help%20your%20bottom%20line&amp;related=reddoor:Official+Twitter+of+Red+Door+Interactive&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.reddoor.biz%2Fhow-personas-can-help-your-bottom-line" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.reddoor.biz/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p> </p>
<p><a href="http://www.cobizmag.com/articles/know-your-audience?utm_source=iContact&amp;utm_medium=email&amp;utm_campaign=ColoradoBiz&amp;utm_content=" target="_blank"><strong>ColoradoBiz</strong></a><br />
<em>Brett Johnson, Senior Strategist, Red Door Interactive<br />
</em></p>
<p>Most companies that are taking even the most basic steps in market research have formulated some sort of segments.  From rudimentary demographic profiles based on ages, incomes and geographic location to complex representative classifications based on algorithms that also include product use and life outlook, segmentation gives sales and marketing teams a blueprint of the customer and helps them identify key targets.</p>
<p>While this quantitative research is very valuable and commonly used, personas are also very important because they focus more on qualitative and differ from the former in many ways:</p>
<p><strong>Character<br />
</strong>Personas take on a different character.  Though they may be coined with catchy names like segments, ‘Savvy Saver’ or ‘Meticulous Mavens,’ personas also have specific names such as Carlos Ramon or Marnie Cogswell. When implemented properly, they are referenced as real people in meetings, particularly brainstorm or planning session.  Personas have defined needs, problems and behaviors that work for or against them. They can tell you in an intimate way how they feel and approach certain situations.  In addition, personas also communicate on specific channels about specific topics.  They each use the web and their mobile phone in a unique manner, and are capable of sharing – or not sharing – the things they discover; sometimes with an OMG and a few extra exclamation points “!!!!”.   </p>
<p><strong>Methodology<br />
</strong>Personas possess such strong personalities because of the ways in which they are created.  Segmentation is typically a more clinical approach; draft a survey and/or comb a database to get responses to specific questions about age, location, income, who is in the family, what products they use or buy, how they are used, etc.  While there are great segmentation studies that can be conducted, they are simplistic question and answer responses, or even a rear view mirror look at the audience. It does not entail a conversation with individual people.  </p>
<p>If done correctly, personas should answer the “why” behind behaviors and attitudes.  During a recent persona project for the <a href="http://www.avocado.org/">California Avocado Commission</a>, the lion&#8217;s share of segments sought healthy, nutritious foods.  But it was during in-depth, one-hour interviews using a discussion guide that the answers the marketing team didn’t have questions for began to reveal themselves.  It became clear that dietary restrictions were a primary motivator driving choices.  Ultimately, those inclinations led to the formulation of a complete persona, Carol Morrow, who has clear needs, budgetary parameters, shopping habits and product expectations. </p>
<p><strong>Channels<br />
</strong>During persona questions, marketers can talk about the channels people use to communicate for different types of information.  Are they using Facebook?  If so, for what?  Do they check status updates on their smart phone?  Who do they follow on Twitter and why?  What do they tweet?  Interviewees can freely tell you the sources they use for gathering information or entertainment.  Not that this isn’t done with segments, but spontaneous questions and insights can’t be explored in the same way.  Now take this into a marketer’s approach.  If you’re not aware that your target is a vegetarian, your advertising could go horribly wrong.  Clarifying your message across specific channels and discovering new ways to improve your products and services are the two best reasons to do personas. </p>
<p><strong>Connection<br />
</strong>So how can segments line up with personas?  They probably won’t.  When you’re working on discovering the habits, attitudes and behaviors as they pertain to specific communication channels, the ingredients are often left out of segmentation, so answers may not always align.  You may find you have a 65-year old female that uses her cell phone like a 15-year old, or two 30-year old males with similar incomes from the same city that are drastically at odds when it comes to using social media.   However, having recently experienced an almost direct correlation between segments and personas, it really depends on the depth of your segments.  If they have life outlook, behaviors and attitudes, there may be a match.  If your segments are primarily based on demographic profiles, you’ll probably need to rethink your approach at the end of the study.</p>
<p>In most cases, personas make the perfect supplement to a segmentation study.  If you know the demographics of your audience, you can screen the persona interviewees making sure you have a balanced quota.  The more you know about your audience, the more likely it is that you’ll uncover key trends across age groups and financial ranges.  Segmentation is a necessity for any company trying to better understand their audience because they provide a very clinical look at the fabric of an audience.  However, personas take on a human approach and are more personalized, animated and allow your audience to share their needs and problems.  All you have to do is be there to provide the solution.  No sweat.</p>
<p><a href="http://www.cobizmag.com/articles/know-your-audience?utm_source=iContact&amp;utm_medium=email&amp;utm_campaign=ColoradoBiz&amp;utm_content=" target="_blank">Read article on cobizmag.com&gt;&gt;&gt;</a></p>
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		<title>Don&#8217;t Forget About Observable Research</title>
		<link>http://www.reddoor.biz/dont-forget-about-observable-research</link>
		<comments>http://www.reddoor.biz/dont-forget-about-observable-research#comments</comments>
		<pubDate>Fri, 02 Mar 2012 18:07:36 +0000</pubDate>
		<dc:creator>Mikael</dc:creator>
				<category><![CDATA[Media Coverage]]></category>
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		<guid isPermaLink="false">http://www.reddoor.biz/?p=11608</guid>
		<description><![CDATA[TweetiMedia
Mikael Greenlief, Online Media Planner, Red Door Interactive
Having been entrenched in some aspect of online and digital marketing since the start of my career, I have heard countless times from clients and colleagues, “show us the numbers,” “show us the analytics,” “show us the stats”.  These requests are valid and ...]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton11608" class="tw_button" style=""><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FzQEH42&amp;via=reddoor&amp;text=Don%26%238217%3Bt%20Forget%20About%20Observable%20Research&amp;related=reddoor:Official+Twitter+of+Red+Door+Interactive&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.reddoor.biz%2Fdont-forget-about-observable-research" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.reddoor.biz/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><a href="http://blogs.imediaconnection.com/blog/2012/03/01/don%E2%80%99t-forget-about-observable-research/" target="_blank"><strong>iMedia</strong><br />
</a><em>Mikael Greenlief, Online Media Planner, Red Door Interactive</em></p>
<p>Having been entrenched in some aspect of online and digital marketing since the start of my career, I have heard countless times from clients and colleagues, “show us the numbers,” “show us the analytics,” “show us the stats”.  These requests are valid and quite important.  The data often help us glean insights upon which we can develop strategies and execute them. However, there is another reference point that is of equal importance; unscripted, observable research.</p>
<p>Most traditional forms of research are typically conducted with a few premises that present some gaps in understanding human intention and behavior, including:</p>
<ol>
<li>Asking a select group of people to provide their true opinions about a brand or product.</li>
<li>Surveying a large sample size of randomly-selected people a large volume of questions, hoping to get a “true” understanding of their behavior.</li>
<li>Posing real-time questions about their experience post interaction or purchase (in-banner surveys in web forms).</li>
</ol>
<p>Looking at some of the principles of psychology and sociology, people often don’t know why they do what they do, or say what they say and find it difficult to answer such questions in a group setting. Most times they act on feeling, impulse or habit.  It’s the way they’ve always done it or what they’ve always thought. To provide some context, think about the last time you brushed your teeth. Did you think through the process of getting your toothbrush, rinsing it off, grabbing the paste, opening the lid, putting it on your brush, closing the lid and then start brushing your teeth? It’s safe to say that you probably did not. It was habit, instinctual. Another good example might be the last time you went to a restaurant, had a wonderful (or awful) experience and wanted to share it with your friends on Facebook. Did you put a lot of thought into what you said then wrote and rewrote it while fine tuning your position throughout? Most likely you wrote what came into thought, shared your true and honest opinion as a result.</p>
<p>The unaided, unbiased, qualitative information provided from watching consumers in action in their own environment can be extremely useful – sometimes more so than web analytics – in driving both online and offline marketing strategy. Brushing your teeth may seem like a mundane, habitual act, but for companies that are able to watch, it can offer numerous insights that can drive product design (how do they hold their brush), packaging (is the tube easy to open) and product type (is there too much foam in the paste, do we need to alter the ingredient mix) just to name a few.</p>
<p>All forms of research are valid and can provide brilliant ideas. That means organizations can’t become narrow-minded in their approach and not see the bigger picture that comes from getting too mired in digital numbers and prompted questions. In order to fully understand the consumer, marketers must also observe actual behaviors, listen to their unaided opinions and understand the context of the situation. Taking this into account along with the more popular forms of research (survey, focus groups, statistics) will help companies understand the complete picture of human behavior in order to develop the most effective plan.</p>
<p><a href="http://blogs.imediaconnection.com/blog/2012/03/01/don%E2%80%99t-forget-about-observable-research/" target="_blank">Read article on iMedia here&gt;&gt;&gt; </a></p>
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		<title>Red Door Interactive welcomes Nick Knol, Matt Vild to team</title>
		<link>http://www.reddoor.biz/red-door-interactive-welcomes-nick-knol-matt-vild-to-team</link>
		<comments>http://www.reddoor.biz/red-door-interactive-welcomes-nick-knol-matt-vild-to-team#comments</comments>
		<pubDate>Thu, 01 Mar 2012 16:00:56 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
				<category><![CDATA[Press Releases]]></category>
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		<description><![CDATA[Tweet 
- Web Developer, Search Marketing Manager bring experience, depth to agency &#8211; 
San Diego – March 1, 2012 – Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, announced the addition of Matt Vild, Search Marketing Manager, and Nick Knol, Web Developer II, ...]]></description>
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<p style="text-align: center;">-<em> Web Developer, Search Marketing Manager bring experience, depth to agency &#8211; </em></p>
<p><strong>San Diego – March 1, 2012 – </strong><a href="http://www.reddoor.biz/">Red Door Interactive</a>, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, announced the addition of Matt Vild, Search Marketing Manager, and Nick Knol, Web Developer II, to its team.</p>
<p>With more than a decade of experience, Vild will manage strategies to help achieve client SEO and paid search objectives while Knol will help <strong>create intuitive solutions</strong> for various customers.</p>
<p>“Matt has a great deal of experience working on both the client and agency side as well as a proven track-record using effective platforms and tools to help clients achieve their branding and acquisition goals. He will play an instrumental role as we optimize client marketing programs,” said Amy Carr, Executive Vice President of Human Resources at Red Door Interactive. “Nick also possesses a great deal of hands-on experience and is an expert at aligning technology with client goals.”</p>
<p>Vild comes to Red Door with an extensive consulting background that includes experience at <a href="http://www.sharp.com/index.cfm">Sharp</a> HealthCare where he worked with a variety of team members and hospital leads on formulating online marketing strategies specific to their services. In earlier years, Vild managed SEO and social media marketing campaigns at <a href="https://www.nbcunetworks.com/">NBC Universal</a>, <a href="http://www.meadigital.com/v3/">MEA Digital</a> and <a href="http://www.ecityinteractive.com/">eCity Interactive</a>. Vild received his Bachelor of Arts in Communication from Kent State University.</p>
<p>Prior to joining Red Door, Knol was the Software Developer at <a href="http://www.dealcurrent.com/">DealCurrent</a> and integrated more than 1,800 third-party daily deals into the company’s SQL architecture while also facilitating publisher scheduling and customization. In addition, he was a Software Developer at <a href="http://centigonsolutions.com/">Centigon Solutions</a> where he was responsible for redesigning the company’s flagship mapping product which increased data load and performance significantly. Other experience includes Software Developer at <a href="http://www.allstate.com/">Allstate</a> where he developed prototype iPhone applications for the company’s mobile initiative as well as the Lead Developer and Chief Architect for the FinancialForecaster tool at <a href="http://www.analysisfactory.com/">Analysis Factory</a>. Knol earned his Bachelor of Science in Computer Science and Engineering from Massachusetts Institute of Technology.<strong> </strong></p>
<p><strong>About Red Door Interactive, Inc.<br />
</strong>With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measureable results. Clients include Cricket Communications, CND (Shellac), Rubio’s Restaurants, Inc. and Charlotte Russe. Find out more about Red Door Interactive at <a href="http://www.reddoor.biz">http://www.reddoor.biz</a>.</p>
<p style="text-align: center;">###</p>
<p><em>© 2012 by Red Door Interactive, Inc. All rights reserved.</em></p>
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		<title>Red Door Interactive, CND create CND Fashion Week – a ‘hands-on’ social media campaign during NYFW</title>
		<link>http://www.reddoor.biz/red-door-interactive-cnd-create-cnd-fashion-week-%e2%80%93-a-%e2%80%98hands-on%e2%80%99-social-media-campaign-during-nyfw</link>
		<comments>http://www.reddoor.biz/red-door-interactive-cnd-create-cnd-fashion-week-%e2%80%93-a-%e2%80%98hands-on%e2%80%99-social-media-campaign-during-nyfw#comments</comments>
		<pubDate>Thu, 16 Feb 2012 19:12:28 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
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		<guid isPermaLink="false">http://www.reddoor.biz/?p=11549</guid>
		<description><![CDATA[Tweet 
- Companies provide exclusive backstage access straight from the runway using integrated initiatives including Infographic, Facebook contest, Pinterest, Instagram, Tumblr and more -
SAN DIEGO – February 15, 2012 – Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, launched a multifaceted social media ...]]></description>
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<p style="text-align: center;"><em>- Companies provide exclusive backstage access straight from the runway using integrated initiatives including Infographic, Facebook contest, Pinterest, Instagram, Tumblr and more -</em></p>
<p><strong>SAN DIEGO – February 15, 2012 – </strong><a href="http://www.reddoor.biz/">Red Door Interactive</a>, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, launched a multifaceted social media campaign for <a href="http://www.cnd.com/Consumer.aspx">Creative Nail Design</a> (CND) coinciding with CND’s 15<sup>th</sup> Anniversary at Mercedes-Benz Fashion Week in New York.</p>
<p> Each season, CND works with designers to develop custom nail styles that communicate the point of view of the current collection, like the Groovy Pinwheel Manicure CND created for Nicole Miller this season.</p>
<p>Now, CND Fashion Week extends to social media via a content strategy that includes real-time Twitter updates and daily blog coverage from CND Co-Founder and Style Director Jan Arnold. Backstage photos and videos are shared via Instagram, YouTube and Tumblr. Runway looks and nail style close-ups are pinned from the blog to Pinterest. An Infographic called “<a href="http://cndfashionweek.com/Fall2012/infographic/cnd-nyfw-history-of-nails/"><em>The History of Nails at Fashion Week</em></a><em>,”</em> explores the evolution of the nail trend, and a daily Facebook give-away invites fans to choose their favorite runway nail style from the FW12 shows.</p>
<p>Fans can follow along by visiting the following:</p>
<ul>
<li><a href="http://twitter.com/cndworld">CNDWorld</a> on Twitter</li>
<li><a href="http://facebook.com/cndfan">CND</a> on Facebook</li>
<li><a href="http://youtube.com/cndvideo">CNDVideo</a> on YouTube</li>
<li><a href="http://pinterest.com/cndworld">CNDWorld</a> on Pinterest</li>
<li><a href="http://followgram.me/cndworld">CNDWorld</a> on Instagram</li>
<li><a href="http://cndworld.tumblr.com/">CNDWorld</a> on Tumblr</li>
<li><a href="http://cndfashionweek.com/">CNDFashionWeek</a> blog</li>
</ul>
<p>“Each season, the digital conversation surrounding fashion week gets bigger, as does the focus on nails as the ultimate fashion accessory,” said Elyce DeBrown, Director of Marketing at CND. “We’ve been behind-the-scenes for 15 years and are thrilled to be working with our partners at Red Door Interactive to tell the CND Fashion Week story through social media.”</p>
<p>The overall CND Fashion Week strategy is collaborative by nature, and allows the brand to focus on capturing visual content, while Red Door extends those activities online, providing the technical capabilities and expertise to drive awareness, social share, influencer coverage and conversation.</p>
<p>“In the fashion industry – much like many other markets – consumers are looking to feel a personal connection with the brands they love,” said Crosby Noricks, Director of Social Media for Red Door Interactive. “Social media allows for this, but only when the strategy strikes the right balance between personality, immediacy and value. We’re proud to be able to do that for CND!”</p>
<p> &#8221;<a href="http://cndfashionweek.com/Fall2012/infographic/cnd-nyfw-history-of-nails/"><em>The History of Nails at Fashion Week</em></a>&#8220; Infographic:<a rel="attachment wp-att-11550" href="http://www.reddoor.biz/wp-content/uploads/2012/02/CND-infographic.jpg" rel="facebox"><img class="size-full wp-image-11550 alignleft" title="CND-infographic" src="http://www.reddoor.biz/wp-content/uploads/2012/02/CND-infographic.jpg" alt="" width="450" height="3200" /></a></p>
<p><em></em><br />
<strong>About Red Door Interactive, Inc.<br />
</strong>With offices in Denver, San Diego and Carlsbad, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measureable results. Clients include Cricket Communications, CND (Shellac), Rubio’s Restaurants, Inc. and Charlotte Russe. Find out more about Red Door Interactive at <a href="http://www.reddoor.biz/">http://www.reddoor.biz</a>.</p>
<p> ###</p>
<p><em>© 2012 by Red Door Interactive, Inc. All rights reserved.</em></p>
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		<title>Red Door Interactive’s John Faris to speak at MAGIC S.L.A.T.E Monday</title>
		<link>http://www.reddoor.biz/red-door-interactive%e2%80%99s-john-faris-to-speak-at-magic-s-l-a-t-e-monday</link>
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		<pubDate>Tue, 07 Feb 2012 16:00:59 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
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		<description><![CDATA[Tweet 
- Company’s Cross Channel Marketing Director to discuss how to drive offline sales with location-based social, search tactics - 
SAN DIEGO – February 7, 2012 – John Faris, Director of Cross Channel Marketing at Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, ...]]></description>
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<p style="text-align: center;"><em>- Company’s Cross Channel Marketing Director to discuss how to </em><em>drive offline sales with location-based social, search tactics</em><strong> </strong><em>- </em><strong></strong></p>
<p><strong>SAN DIEGO – February 7, 2012 – </strong>John Faris, Director of Cross Channel Marketing at <a title="http://www.reddoor.biz/" href="http://www.reddoor.biz/">Red Door Interactive</a>, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, will speak Monday at Las Vegas’ <a href="http://www.magiconline.com/slate">MAGIC S.L.A.T.E</a>.</p>
<p>The presentation entitled <em>“</em><em>Driving offline sales with location-based social and search tactics” </em>will help marketers mobilize and localize existing social and search strategies to drive offline activity.</p>
<p>Faris will discuss how consumer purchasing decisions are becoming more influenced by brand and product research conducted online, and how specialty retailers can adapt. According to Google, 89 percent of consumers who buy in key retail categories in-store have conducted online research prior to purchase. To capitalize on consumers’ new inclination to research online before purchasing offline, marketers need to go beyond awareness and direct response campaigns, and start influencing the purchase decision-making process.  This means ramping up mobile content and campaigns, social check-in campaigns, and local search engine marketing efforts.</p>
<p>More information is available at <a href="http://www.magiconline.com/slate">http://www.magiconline.com/slate</a>.</p>
<p><strong>About Red Door Interactive, Inc.<br />
</strong>With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measureable results. Clients include Quiksilver, Sutter Home Winery, Cricket Communications, PETCO, Rubio’s, Charlotte Russe and Eagle Creek. Find out more about Red Door Interactive at <a href="http://www.reddoor.biz">http://www.reddoor.biz</a>.</p>
<p style="text-align: center;"><em>###</em><em></em></p>
<p><em>© 2012 by Red Door Interactive, Inc. All rights reserved. </em></p>
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		<title>We&#8217;re hiring!  Looking for a Project Manager, Denver</title>
		<link>http://www.reddoor.biz/were-hiring-looking-for-a-project-manager-denver</link>
		<comments>http://www.reddoor.biz/were-hiring-looking-for-a-project-manager-denver#comments</comments>
		<pubDate>Thu, 02 Feb 2012 22:36:23 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
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We&#8217;re hiring! Looking for a Project Manager to join our Denver office. 
Is This You?  From project kick-off to lessons learned, we’re looking for a dynamic team player to execute projects to meet client project goals. You can handle the minutia while keeping the big picture top-of-mind. You will be comfortable having the ...]]></description>
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<p><strong></strong><strong><a href="https://performancemanager4.successfactors.com/career?company=reddoor&amp;career_job_req_id=721&amp;career_ns=job_listing&amp;navBarLevel=JOB_SEARCH">We&#8217;re hiring! Looking for a Project Manager to join our Denver office. </a></strong></p>
<p><strong>Is This You?</strong>  From project kick-off to lessons learned, we’re looking for a dynamic team player to execute projects to meet client project goals. You can handle the minutia while keeping the big picture top-of-mind. You will be comfortable having the authority to make quick decisions on the fly as well as know when it’s appropriate to lean on subject matter experts for their insights. You will be able to clearly communicate status, actions and risks to clients while keeping teams engaged and motivated and forward-thinking. You have a dedication to quality and know how to provide value without compromising project goals.<br />
<strong><br />
Learning &amp; Growth:</strong> You are organized, detail-oriented, and have the ability to learn quickly in a fast-paced environment. You are adept at learning and able leverage new technologies and project management best practices throughout the project life cycle. You will have opportunities to gain mastery in and execute Lean and Agile best practices within the project life cycle. You will engage in career/professional growth opportunities through supervision, mentoring and on-going training.<br />
<strong><br />
Our projects: </strong>You have the opportunity to manage both external and internal teams throughout complex, multiphase projects. You execute on a variety of project types such as engine optimization (SEO) strategy, online media and web site and application development. You welcome the opportunity to provide solutions and improvements to our project process through regular in-project retrospectives and post-project reviews.<br />
<strong><br />
Our team:</strong> Working under the larger umbrella of the Project and Process Management team you will join a strong team of project managers. You work with our Senior Estimator and Quality Architect to provide continuous improvements to projects. You provide mentorship to junior members of our team and serve in a leadership role within the PM and project teams.</p>
<p><strong>Is this you? If so, <a href="https://performancemanager4.successfactors.com/career?company=reddoor&amp;career_job_req_id=721&amp;career_ns=job_listing&amp;navBarLevel=JOB_SEARCH">APPLY NOW!<br />
</a></strong><br />
<strong>Current Open Positions:</strong></p>
<ul>
<li><strong><a href="https://performancemanager4.successfactors.com/career?company=reddoor&amp;career_job_req_id=641&amp;career_ns=job_listing&amp;navBarLevel=JOB_SEARCH">Director of Business Development, Denver</a></strong> with a proven track record of developing and growing meaningful relationships.</li>
<li><strong><a href="https://performancemanager4.successfactors.com/career?company=reddoor&amp;career_job_req_id=561&amp;career_ns=job_listing&amp;navBarLevel=JOB_SEARCH">Senior Web Developer</a></strong> with strong back-end development experience with LAMP (Linux, Apache, MySQL, and PHP) technologies.</li>
<li><strong><a href="https://performancemanager4.successfactors.com/career?company=reddoor&amp;career_job_req_id=662&amp;career_ns=job_listing&amp;navBarLevel=JOB_SEARCH">Search Marketing Manager</a></strong> who can gracefully manage SEO and paid search objectives and develop people.</li>
<li><strong><a href="https://performancemanager4.successfactors.com/career?company=reddoor&amp;career_job_req_id=701&amp;career_ns=job_listing&amp;navBarLevel=JOB_SEARCH">Senior Strategist</a></strong> with expertise in turning research into insights and delivering compelling presentations that resonate with executive audiences.</li>
<li><a href="https://performancemanager4.successfactors.com/career?company=reddoor&amp;career_job_req_id=721&amp;career_ns=job_listing&amp;navBarLevel=JOB_SEARCH"><strong>Project Manager</strong> </a>who is a dynamic team player with excellent judgment to execute projects to meet client goals. </li>
</ul>
<p><strong>About Red Door Interactive<br />
</strong>With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to helping businesses continually evolve by offering a broad array of services. We help brands including Cricket Communications, Eagle Creek, Quiksilver, Rubio’s Fresh Mexican Grill, and Petco connect seamlessly with customers across all touch points.</p>
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		<title>Red Door Interactive moves to Downtown office</title>
		<link>http://www.reddoor.biz/red-door-interactive-moves-to-downtown-office</link>
		<comments>http://www.reddoor.biz/red-door-interactive-moves-to-downtown-office#comments</comments>
		<pubDate>Thu, 02 Feb 2012 17:11:47 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
				<category><![CDATA[News & Events]]></category>
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- Denver agency finds new location to accommodate expanding team -
Denver – February 2nd, 2012 – Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, announced today its move to a new Downtown office space.
Since opening its doors in Denver three years ago, ...]]></description>
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<p style="text-align: center;"><em>- Denver agency finds new location to accommodate expanding team -</em></p>
<p>Denver – February 2nd, 2012 – <a href="http://www.reddoor.biz/">Red Door Interactive</a>, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, announced today its move to a new Downtown office space.</p>
<p>Since opening its doors in Denver three years ago, the agency has grown by more than 50 percent and the change was necessary to accommodate its rapidly-expanding team and client base.</p>
<p>“The new location is a great fit for our team and will allow us to expand our multi-office communication and stay connected through advanced technologies,” said Jaime Heather Intile, VP of Business Services and Managing Director in Denver for Red Door Interactive. “In 2011, we were recognized as the top Web Developer in Denver by the <em>Denver Business Journal</em> in terms of revenue which reiterates that brands are coming to us to help them achieve their online goals. We’re looking forward to helping more businesses in Rocky Mountain region!”</p>
<p>Each of Red Door’s three locations possesses a special theme and the Denver design concept is Modern Lodge. The goal is for employees and guests to feel warm and welcome in their work environment and décor entails a fun faux animal-head art installation and the inclusion of natural elements and accents such as beetle kill wood. The office will maintain its open layout, but will also offer small meeting rooms, a gathering hub with built-in booths and bars where people can eat and host informal meetings.</p>
<p>The agency is looking to hire new team members for numerous positions, including Director of Business Development, Art Director, Sr. Web Developer and paid internships in Business Services, Marketing Communications, Research and Strategy, Business Development and Online Advertising. More information on these positions is available at: <a href="http://www.reddoor.biz/careers">http://www.reddoor.biz/careers</a></p>
<p>The new office is located at 1001 17th Street, Suite PL150, Denver, Colo., 80202.</p>
<p><strong>About Red Door Interactive, Inc.<br />
</strong>With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measureable results. Clients include Quiksilver, Sutter Home Winery, Cricket Communications, PETCO, Rubio’s, Charlotte Russe and Eagle Creek. Find out more about Red Door Interactive at <a href="http://www.reddoor.biz/">http://www.reddoor.biz</a>.</p>
<p> ###</p>
<p>© 2012 by Red Door Interactive, Inc. All rights reserved.</p>
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