Learn how to develop a Twitter-specific social media strategy from concept, to execution to measurement with Red Door social media strategist, Crosby Noricks.

Do you crack jokes that include the words “fail whale?” Find yourself spending Sunday nights tweeting away about the latest episode of #trueblood? It might be a bit embarrassing to admit it to your significant other, or explain it to your CEO, but used correctly, Twitter has some pretty serious benefits for businesses and individuals alike.

Twitter is a powerful communications tool that every business can leverage and is becoming a core component of many brand’s overall promotional strategy. Businesses are successfully using twitter to build community, better connect with customers, and participate in brand conversations online. These insights help a smart business glean valuable information to inform future strategy.

We invite you to join us and the San Diego Ad Club on Friday September 25! Our social media strategist Crosby Noricks will teach you how to develop a Twitter-specific social media strategy from concept, to execution to measurement. Learn how companies, including several here in San Diego, are successfully using Twitter to meet their online business objectives.

You will learn:
• Key questions to ask when developing a Twitter strategy
• The different between a Twitter strategy and a Twitter campaign strategy – and why you need both
• Recommended management, monitoring and measurement tools
• How to integrate Twitter into an overall social media or online promotional strategy

When: Friday, September 25, 2009 8:00 AM – 10:00 AM

Where:
Courtyard by Marriott
595 Hotel Circle South
San Diego, California 92108

Join Red Door Interactive for Strategic Email Marketing – The Foundation to Online Marketing Success – and learn how to optimize your email marketing campaigns from the experts!  Register now!

In 2008, retailers suffered from some of the worst sales and traffic numbers in years. Optimizing your email marketing strategy will play a key role in reversing this trend in 2009 and beyond. When done right, email marketing messages drive more conversions than all other digital marketing mediums combined.

The email channel provides the most opportunity to create dynamic, effective, and personalized marketing communications. This session will empower you with the actionable strategies that you can apply immediately to exceed your business goals.

A panel of email marketing gurus from leading internet presence management firm Red Door Interactive and industry experts like  email service provider BlueHornet will show you the way to email marketing “nirvana.” In this session you’ll gain valuable insights and actionable best practices that you can take back and immediately apply to your email marketing initiatives.

In this session we will discuss:

• Acquisition best practices
• Deliverability optimization
• Email creative/design best practices
• Segmentation and data management
• Integrating email with emerging channels such as social media
• Lifecycle messaging
• Testing and analytics

If you have any questions, please contact Morgan Witt at mwitt@reddoor.biz or at 619-398-2670.

Times and Dates and Sign ups:

SAN DIEGO

Moderated by Reid Carr, President – Red Door Interactive

Rachael Anderson, Marketing Manager – BlueHornet

Kailin Terrill, Marketing Manager – Bikebandit.com

Pilar Bower, Email & Optimization Strategist – Red Door Interactive

Morgan Witt, Senior Strategist – Red Door Interactive

TUESDAY, APRIL 28th / 8:30-10:00AM

8:30 AM Registration & Networking

9-10 AM Program

Diamond View Tower

350 10th Ave., 15th Floor Skybox

San Diego, CA 92101

DENVER

Moderated by Morgan Witt, Senior Strategist – Red Door Interactive

Rachael Anderson, Marketing Manager – BlueHornet

Aaron Howell, Marketing Manager – Web – Cricket Communications, Inc.

Pilar Bower, Email & Optimization Strategist – Red Door Interactive

TUESDAY, MAY 5th / 8:30-10:00AM

8:30 AM Registration & Networking

9-10 AM Program

TAXI II Building

3457 Ringsby Court #231

Denver, CO 80216