Online Media

Meet Red Door: Mikael Greenlief – Online Media Planner

Posted by Red Door
June 3, 2011 Leave a comment

  Name: Mikael Greenlief Title: Online Media Planner Started at RDI: February 14, 2011 Education: Bachelors in Marketing, Minor in Communications from Arizona State University (The Harvard of the West!) Hometown: Phoenix, AZ Family: Parents, a younger brother (23), a girlfriend and a furry, four-legged child named Tyson Bio: Mikael joined the ... Continue Reading

RECAP: Digiday LA – Video Upfront

Posted by John Faris
May 10, 2011 Leave a comment

In April, Red Door attended the Digiday LA: Video Upfront conference. The conference brought leading publishers, media buyers, ad networks, and technology vendors together to discuss “the way brands and agencies are harnessing the power of digital video to engage today's multi-screen consumer.” During the conference, several key themes emerged: Social media and Web content have created a paradigm shift in marketing . Selling through interruption is becoming less effective. Brands ... Continue Reading

Key takeaways from WebbyConnect

Posted by Michelle Peck
October 24, 2008 Leave a comment

After 3 days in beautiful Dana Point, conversing with some very interesting people and attending panels focused on topics from green marketing to the dark arts of the internet, I am feeling refreshed, inspired and excited to be apart of this evolving industry. The WebbyConnect summit brings diverse individuals from various interactive fields together. Speakers are chosen to share their stories and answer questions about current internet trends in online media. Here are the key takeaways: 1. ... Continue Reading

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