A Summary of Lessons Learned & Best Practices from eTail West 2012
Charles Wiedenhoft, Director of Business Planning & Optimization
February 25th -28th 2012
Palm Desert, California

A steady torrent of rain changing over to snow set the stage for a theme of change as we trekked our way to this year’s eTail West Conference in Palm Springs, CA. The event once again lived up to its reputation as the leading source of trends and insights from the world’s largest multi-channel retailers. Just minutes into the opening keynote it was made crystal clear that the influence of technology on consumers and commerce continues to grow. Most notable was the rapid acceleration of the mobile channel as a legitimate touch point for engaging shoppers and driving transactions.

Through the course of two days we took pages of notes and sent just a few more than our fair share of tweets (follow @ eTail_Events to see the archived feed). The following summary includes our top-takeaways:

Rise of big data
Making sense out of the volumes of transactional and consumer data that is captured each day requires sophisticated analysis. It’s a growing concern for many retailers who don’t have the infrastructure to support visibility into live data sources. Companies like HSN are scrapping legacy systems entirely for platforms developed with data integration as a core competency. Panelists at eTail said it’s far simpler just to start from scratch rather than orchestrate the technical resources required to make connections across disparate sources of information. That’s a big reason why CMOs are expected to outspend CIOs on technology in 2012.

Large investments in marketing technology are warranted because access to a single customer record has many benefits. An integrated view helps companies understand who their most profitable customers are. It also allows retailers to deliver a superior overall experience regardless of touch point. A representative from NetSuite demonstrated how its new commerce system ties together brick and mortar retail data with online operations. It’s enabling brands like Serena Lily to deliver a unified customer experience across multiple channels including catalog, call center, desktop web, tablets and mobile.

Another marketing services provider SteelHouse showcased a solution for targeting customers with real-time offers wherever they go on the web. The incentives are personalized to shoppers and shaped by behaviors such as frequency of website visit, interaction with specific products and purchase history. The tailored offers convert better than one-size-fits-all approaches and have proven to increase AOV.

Mobile is now
Considerable attention at eTail was given to the mobile retail channel. Consumer adoption of tablets and smartphones shows no sign of slowing down. Oracle reported that in 2015, transactions made from mobile devices will reach $165 billion in sales. Panelists from Anthropologie, Pacific Sunwear and Red Door’s client, Smith+Noble, shared mobile insights and examples of its growing impact on their businesses. All speakers underscored the importance of tailoring the user experience to meet unique device interaction styles and designing for context.

There are special design considerations that need to be made when engaging shoppers on tablets and smartphones. Of the two devices, smartphones are far more personal. We feel anxious to let others borrow them. Our phones fill “boredom gaps” throughout the day. They are primarily used in short bursts of time for utility tasks such as checking email, getting driving directions and sending or receiving texts. We heard at eTail that up to 40% of email sent by retailers is opened on mobile devices. This signifies the importance of optimizing email for mobile display. It also illustrates the need for mobile-friendly landing pages.

Tablet devices, on the other hand, are rapidly replacing PCs at home and are far more likely to be shared between people than are smartphones. Tablet screens are larger so they are better suited to longer form content like games and movies. The use of tablets peaks during “me time” which includes nights and weekends. This makes tablets more inviting for exploration and discovery. It also affords brands the opportunity to connect with an audience that is receptive to meaningful experiences with increased emotional impact.

We overheard plans from several retailers at eTail to launch websites specifically designed for tablet devices. This motivation is driven by the success of companies like Anthrolpologie who reported a 15% higher conversion rate on its iPad optimized website compared to the desktop version. Quidsi, parent company of wag.com and diapers.com, is forecasting tablets will contribute17% of online sales in 2012. For an example of a tablet optimized user experience check out Staples website (t.staples.com) and compare it to the company’s desktop web experience. You’ll find the tablet interface is far less information dense. The site navigation is streamlined and oversized graphical links are designed for “tap” and “swipe.”

The speed at which pages load on tablets and smartphones is a top concern in mobile ecommerce. Akamai presented statistics showing that mobile websites take an average of 9 seconds to load while desktop sites take just 3 seconds. That’s a huge difference and a major problem because 60% of visitors will leave a website after waiting longer than 3 seconds.

Failing to deliver a streamlined mobile website will result in fewer sales and a frustrating customer experience. Each click in a conversion funnel will cause10% of shoppers to abandon their orders. Online retailer Crutchfield overcame this hurdle and increased conversion rate by 37% after implementing a mobile optimized checkout requiring fewer clicks.

Customers at the center
Customers expect you to be everywhere and you must understand how to interact with them. Ideas for continuous improvement can be found by actively listening to customers across all retail channels. Unfortunately, many retailers are struggling to integrate voice of customer insights due to organizational barriers. For example, a customer objection placed through a sales call center isn’t shared with the e-commerce team who could make a simple content update and solve the problem permanently. The Little Tykes Company has institutionalized measures that enable employees to act on customer feedback immediately. It has removed complicated content review processes in favor of an employee driven crowdsourced approach. This allows members from various teams to modify product information on the company’s websites without having to wait for approval.

Several retailers gave tips on various approaches to elevating the customer experience. Barnes & Noble said that taking the time to process qualitative feedback will reveal the most powerful insights. The company’s online survey typically has a 7% response rate. Stakeholders gather once a month to review customer comments entered in open-ended survey text fields which provide the richest data. They’ve also found that taking action on this data requires an agile and flexible ecommerce operation where everybody is empowered to solve customer problems.

All presenters unanimously extolled the power of online reviews to build customer advocacy when problems are resolved in a positive manner. They also seemed to agree that product information is contextual to customers. When shoppers are provided the tools to help each other learn and make better decisions conversion rates soar. This means that organizations must learn to manage and distribute content that is social, dynamic and constantly changing.

The future is now
A private networking mixer hosted by marketing services partner Experian at the famous Elrod House offered another perspective on the theme of change. The residence was featured in the James Bond film Diamonds are Forever. It’s an architectural gem designed by John Lautner who was a student of Frank Lloyd Wright. The mid-century design aesthetic was complemented with musical entertainment from an original member of the Village People. The 1970’s James Bond party theme offered a chance to reflect on how far technology has evolved as it invades nearly every aspect of our lives.

At Red Door we’ve already started to shape e-commerce strategy recommendations from these insights. Let us know if you’d like to hear more. We’re excited to share our ideas with you.

- Director of Business Planning & Optimization to present on mobile-friendly experiences-

Charles Wiedenhoft of Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, is slated to speak at the San Diego Direct Marketing Association’s event on Tuesday.

The seminar, entitled “Getting Mobile Right,” will provide tips and best practices for building first-class mobile experiences for customers and prospects, information on consumer trends and more.

More information is available at http://www.sddma.org/.

Workforce
Andrea Siedsma

Reid Carr’s de facto mode of communicating with his employees is via his mobile phone, an HTC 7 Trophy Windows phone. With the recent explosion of mobile applications, Carr and other executives can manage their teams and handle much of their other daily tasks while on the go.

These smartphone apps allow business owners and professionals to work better, faster and cheaper in many cases. They also enable quick and critical collaboration, which execs say is the key driver for innovation, productivity and growth for their companies.

“With this thing in my pocket, I have everything I need to run the company,” says Carr, CEO of San Diego-based Red Door Interactive Inc., a 10-year-old Internet marketing agency whose customers include Rubio’s Restaurants Inc., Souplantation & Sweet Tomatoes, Qualcomm Inc. and Quiksilver Inc.

One application Carr and his 70 employees (who are spread out between two offices in San Diego County and one in Denver, Colorado) use on a daily basis is Windows Live Messenger. Members of the Red Door Interactive team use this instant messaging tool from Microsoft Corp. whether they’re in or out of the office.

“When I come in the office in the morning, for example, I’ll say where I am: ‘Downtown San Diego, extension 101.’ That way everyone will know where I’m going to be,” Carr says. “If I have to be out of the office in the afternoon, my employees will know they can reach me on my cell phone.”

Carr is part of a growing cadre of business executives using mobile applications to conduct real- time business from almost anywhere they want. It’s a trend that will only continue to grow with technology advancements and widespread adoption of Android smartphones, iPhones, tablets and iPads. In fact, market research firm Gartner, Inc. forecast that worldwide mobile app store downloads would reach 17.7 billion in 2011, a 117 percent increase from an estimated 8.2 billion downloads in 2010. By the end of 2014, Gartner forecasts more than 185 billion applications will have been downloaded from mobile app stores since the launch of the first one in July 2008.

Read full article here>>>

- Co-Founder will select industry’s best campaigns for Mobile Standard Ad Units -

SAN DIEGO – January 19, 2012 – Jeannie Fratoni of Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, will judge the 2012 IAB Rising Stars Mobile Ad Format Competition.

Fratoni, an experienced judge and member of the Mobile Rising Stars Agency Working Group, will critique the organizations’ competition, including more than 60 mobile ad concepts suitable for smartphones and connected devices.

“I’ve judged for numerous industry awards such as the Webby Awards, the Internet Advertising Competition (IAC), the International WebAward Competition and the Davey Awards. It’s a great honor to be a part of such a significant competition that will play a key role in determining new guidelines for mobile online advertising,” said Jeannie Fratoni of Red Door Interactive. “The judges will be responsible for selecting the industry’s best that will then become the IAB Mobile Ad Format Standards. I’m excited to represent Red Door on this front!”

The IAB’s Rising Stars is a program that goes beyond the basic standards to capture innovation in creative-friendly ad units for the good of the industry. Submissions are evaluated on the following criteria: user experience, branding, functionality, page integration and adoptability. The winners will be announced February 26-28 at the IAB Annual Leadership Meeting.

“If the success of Rising Stars Display is any indication, Rising Stars Mobile is likely to be a real motivating factor in revving up mobile interactive advertising with blue-chip brands and publishers,” said Peter Minnium, Head of Brand Initiatives at the IAB. “These prospective ad formats are sure to be great enhancements to the already established mobile advertising guidelines from other organizations like the MMA.”

About Red Door Interactive, Inc.
With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measureable results. Clients include Quiksilver, Sutter Home Winery, Cricket Communications, PETCO, Rubio’s, Charlotte Russe and Eagle Creek. Find out more about Red Door Interactive at http://www.reddoor.biz.

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

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© 2012 by Red Door Interactive, Inc. All rights reserved.

 
iMedia
Charles Wiedenhoft, Director of Business Planning & Optimization, Red Door Interactive

With social networks, mobile devices, web sites, and blogs, consumers have more resources to inform their purchasing decisions than ever before. As shopping experiences become increasingly complex, it’s necessary to explore new methods of communications planning. Linear models which fail to portray fundamental shifts in consumer behavior must be replaced with flexible, multi-directional approaches. Customer journey maps are growing in popularity to solve for this problem. They reveal the best opportunities for brands to engage with customers along dynamic paths to purchase.

What’s a customer journey map?
Customer journey maps show the interactions that occur between people and brands. They make it easier to understand how shoppers engage with a company’s employees, processes, messaging, products, and services. Most importantly, customer journey maps reveal factors that have the greatest impact on purchasing decisions. Some customer journey maps cover the entire purchasing lifecycle while others focus on individual phases and micro-conversion events occurring throughout the funnel. In recent years, user generated content has brought more attention to post-purchase activities, such as the out-of-box experience, which increasingly influences loyalty and advocacy in social channels.

Touchpoints are a key feature of all customer journey maps. They are centered on understanding the needs, expectations and motivations of shoppers. Touchpoints represent activities such as exposure to product packaging, dialogue with sales associates, visits to brand web sites and advice sought from social networks. Touchpoints are often moments of truth and reveal opportunities for building consumer confidence and removing barriers to purchase. They also provide a reference point for measuring the influence of previous journey steps and ensuring future steps are part of an overall cohesive experience.

Benefits and uses of customer journey maps
Opportunities to engage customers in mobile and digital channels have increased the complexity of many shopping experiences. Purchasing paths nowadays bear little resemblance to classic conversion funnels as expanding sources of influence such as location-based marketing, daily deals and social chatter have scattered a linear sequence of steps. Customer journey maps provide the structure that is needed to plan communications around these touchpoints ensuring that it’s meaningful and relevant. Routes shown on journey maps can accommodate flexibility in purchasing paths and reveal how shoppers actually think and make decisions. This makes it possible to align shopper behavior with the right message, at that right time, in the right place which is far more effective than a singular approach.

Marketers who aim to acquire and convert more shoppers must do better than their competitors at simplifying purchasing decisions and increasing consumer confidence. Mapping the customer journey isolates points of tension and reveals barriers to purchase that lead to indecision or selection of competing alternatives. Each touchpoint offers a chance to understand why shoppers buy, and often more importantly why they don’t.

Customer journey maps also make it possible to develop attribution models for comparison of need states, stimuli and purchasing paths. Marketers can use this information to identify high-value audiences and messaging touchpoints. Performance benchmarks can be set for individual steps and optimized over time (e.g., engagement, memorability, satisfaction, and trustworthiness.) Active governance ensures brand experience remains consistent across the journey map.

How to create a customer journey map
A customer journey map starts with identifying the experience you want to capture and specifying target audiences involved. You’ll then determine the rational and emotional triggers that prompt shoppers to action. While this information can come from people within your company who interact with customers directly, it’s always best to speak with customers themselves (provided you have the resources to do so.) In-depth interviews are preferred over surveys and focus groups because they leave no answers open-ended and avoid potential bias.

Let’s imagine you want to map the journey of wireless customers who are shopping for a smartphone. You might discover that a rational need of a business persona is to keep up with the constant flow of email while traveling outside the office. On the other hand, a teenager concerned with showing off the latest technology to the delight of a peer group has an emotional need for the same kind of product.

After exploring need states the next step in mapping the customer journey is to identify stimuli that create awareness of a brand. Stimuli might include display advertising, paid search links, a catalogue, direct mail, or product review seen on Facebook. In between these stimuli are a myriad of brand engagement touchpoints. This is where customer journey maps become most actionable. At each touchpoint, you’ll want to understand what customers expect, their motivations, issues, and potential roadblocks. Here are a few questions to get you started. The insights conveyed will ensure every interaction a customer has with your brand is a positive one.

• What kind of touchpoint is this? (e.g., web site visit, phone call, product packaging, blog post)
• What is the customer’s motivation here?
• What did the customer experience before this touchpoint?
• What questions, barriers, issues or concerns are customers expressing here?
• How does this touchpoint align with our brand platform?

Finally, determine if a touchpoint is a moment of truth, and get a sense of how you’re going to prioritize optimization efforts moving forward. Don’t be surprised if you learn about shoppers adding to consideration sets even after starting the process of narrowing down options. It just validates the importance of staying relevant and top-of-mind throughout the purchasing lifecycle.

Read article on iMedia here>>> 

August 19, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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Android Owners Use Apps Twice as Much as Mobile Web - Mashable
“The average Android user spends 56 minutes per day using his or her device to surf the web and use apps. But the latter takes up two-thirds of that time. The top 10 apps account for 43% of all the time Android users spend on mobile apps. The top 50 apps account for 61% of all time spent. There are a total of about 250,000 Android apps in the market at this time.”
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What does your social media voice say about your brand? - SmartBlog on Social Media
“What kind of voice you use for your social communications can say a lot about your brand. How you frame your social media communications depends largely on the industry you are in, your social media goals and the kinds of information you’re trying to convey. Each voice has its own strengths and weaknesses. There are times when each voice is the most appropriate.”
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5 ways to use mobile barcodes (before they’re obsolete)- iMedia
“Mobile barcodes are everywhere. From bus benches to the shelves of major retailers, the chunky codes have become integrated into nearly all media. At the same time, many pundits and trend-watchers rally that mobile barcodes are already on the way out, obsolescing by advances in image recognition and near-field communications (NFC).”
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7 Back-to-School Must-Reads for the Business Bookworms- Marketing Profs
“September always seems to be a month of new starts, new learning and new challenges—and probably more so than the New Year. Here’s a pile of books, to share in hopes that you’ll find them interesting, motivating, and inspiring!” 
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A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

August 12, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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Android Had 43.4% of the Global Smartphone Market, Apple at 18.2% - ReadWriteWeb
“Globally, smartphone sales were near 107.7 million, of which Android was the top performer (43.4% on sales of 46.7 million units) and iOS was third (18.2% on sales of 19.6 million).Between the two, they accounted for 62% of smartphone sales worldwide.Nokia’s Symbian is still clinging to the leader board, with 22.1% of the smartphone market on 23.8 million units sold.”
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Facebook Grouped News Feed Stories: What Marketers Can Do - Ignite Social Media
“Facebook announced that it was starting to group News Feed stories by topic, aggregating similar conversations together.The Ignite team brainstormed how this new feature may effect a brand’s content strategy on Facebook, and what the marketer benefits of this new feature may generate.”
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LinkedIn Audiences Highly Engaged, Active in Groups- Marketing Profs
“LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use most for professional networking, and 35% check the site daily.”
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As Part of Microsoft, Skype Plans Deep Integration With Windows Phones- ReadWriteWeb
“Since Skype will soon be a Microsoft product, the Windows Phone application that’s built will be more deeply integrated with the OS than it is on Android or iOS. That’s becausebuilding for the Windows Phone operating system will enable Skype developers to access things like the user’s contacts and the phone’s video processor.” 
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A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

July 22, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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How Google+ will Transform Search and Search Marketing - Read Write Mobile
“App.net lets you make customizable landing pages for your mobile application. Using simple templates, your landing page can feature a description, a mockup of a mobile phone with a rotating carousel of the app’s screens, links to download the app on various app stores, social sharing buttons and links to your company’s online presence on sites like Facebook and Twitter.”
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Android Jobs to Surpass iPhone Jobs by Year-End, Report Finds - Read Write Mobile
“Android jobs are on pace to eclipse iPhone jobs by the end of 2012. Despite what the company describes as “solid growth” in iPhone jobs – they’re up 9% from Q1 to Q2 this year – Android jobs have increased by 20%.”
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Google Introduces AdWords Credit Card for Advertisers- Search Engine Watch
“Select U.S. search advertisers are being offered the chance to sign up for a new Google AdWords Business credit card. Google sent out invites via email starting Wednesday for the card, which can only be used to buy AdWords advertising and features an 8.99 percent interest rate and no annual fees.”
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Bing Tests Ads Within Organic Search Results? - Search Engine Land
“Placing search ads inline with organic free listings is somewhat taboo for search companies.Years ago, search engines had “paid inclusion” programs which guaranteed content to be indexed, but they had no ranking factors. In fact, Yahoo after much controversy dropped their paid inclusion program in 2009.”
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HOW TO: Integrate Google+ Into Your WordPress Site - Mashable
“Here’s an easy to use WordPress widget that displays your Google+ profile on your blog. Just install the plug-in and drag the widget into your sidebar. Then fill out the form and you’re done.” 
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A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

July 15th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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Custom Landing Pages for Your App - ReadWrite Mobile
“App.net lets you make customizable landing pages for your mobile application. Using simple templates, your landing page can feature a description, a mockup of a mobile phone with a rotating carousel of the app’s screens, links to download the app on various app stores, social sharing buttons and links to your company’s online presence on sites like Facebook and Twitter.”
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Facebook Commerce: A Brief History - Ad Age
“Brands have been hawking product on their Facebook fan pages for no more than two years now and yet the promise of F-commerce has the retail world buzzing. One prediction says social commerce will top $30 billion globally by 2015, with Facebook-generated sales one of the primary drivers.”
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Privacy Options Come to Online Video Ads   - Ad Age
“Beginning this September, online video ad network Tremor Video will feature the privacy icon on virtually all of the ads that appear on its network, mostly 15- and 30-second commercial spots common to TV. Tremor is the largest video ad network, serving more than 700 million ads to more than 20% of the internet audience in May, according to ComScore.”
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5 Chrome Extensions That Improve Google+ - Mashable
“While Google works on adding more features, some available Chrome extensions can fill the functionality gap. Whether you want to get better notifications, enjoy improved sharing options, or scroll through your stream more quickly, there’s an extension available — for free — to help.”
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Twitter gears up auto-ads for big clients - Reuters
“The company will soon provide a so-called application programming interface, or API, that will help advertising agencies and corporations deliver large volumes of ads on Twitter. Access to the API, which Twitter plans to begin in the fourth quarter, will initially be rolled out as a test involving a limited number of partners.” 
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A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

June 24th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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Get Satisfaction Gives Customer Service on Facebook an Upgrade - Mashable  
“Facebook is increasingly becoming a front-facing interaction point for customer service. Users expect to be able to ask questions, send suggestions or get help from a company Facebook page. The problem is, the Facebook Wall was never designed to really manage that type of interaction. Get Satisfaction is addressing that problem by making it possible for administrators and customer service agents to take data from the wall and funnel it into their existing CRM system, be it Salesforce.com, Oracle or even a separate Get Satisfaction community page.”
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AmEx Expands Foursquare Pilot - MediaPost
“American Express members who link their foursquare profiles to their cards can “load” and redeem merchant specials without the need for coupons, special codes, or showing their mobile devices to cashiers. The functionality is powered by the American Express Smart Offer APIs.
The national launch kicks off with Specials from H&M, Sports Authority, and Union Square Hospitality Group, and is expected to expand rapidly to include additional national and local merchant offers in the coming weeks and months.”
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Study: Within Four Years, 70 Percent Of All Mobile Ads Will Be Local  - PaidContent.org
“U.S. mobile ad spend is expected to balloon to $4 billion in 2015, up from just $790 million last year, according to the latest projections by forecaster BIA/Kelsey. One of the key drivers of the growth will be targeted local ads, which will account for $2.8 billion, or 70 percent of total spend, compared to $404 million, or 51 percent, this year.”
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Google Rolls Out Behavioral Targeting - Search Engine Land  
“Google is finally rolling out the ability to target ads to users by interest — based on their previous browsing activity, or behavior — to all of its advertisers. The company first announced a beta test of this capability more than two years ago, back in 2009, and it has slowly been introducing it to larger groups over time. The company says the capabilities are available today. The announcement marks Google’s full entrance into the world of behavioral targeting in AdWords.”
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Twitter Moves Toward Promotional Tweets - AdWeek
“Twitter may be one step closer to introducing advertisements on the main feature of the site, the streaming tweet timeline. The plan to place promotions in the tweet stream has been in the works for more than a year and now it looks as if the idea is gaining traction on the sidelines of the Cannes Lions event.” 
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A comprehensive list of noteworthy news can be found at http://www.delicious.com/reddoorinteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://www.twitter.com/reddoor