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	<title>Red Door Interactive &#187; mobile marketing</title>
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	<link>http://www.reddoor.biz</link>
	<description>This year marks our 10th anniversary since Red Door first opened its, well, doors. Take a look at what we’ve been up to over the last decade.</description>
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		<title>Increasing Productivity with iPad Apps</title>
		<link>http://www.reddoor.biz/increasing-productivity-with-ipad-apps</link>
		<comments>http://www.reddoor.biz/increasing-productivity-with-ipad-apps#comments</comments>
		<pubDate>Mon, 16 Apr 2012 01:24:06 +0000</pubDate>
		<dc:creator>Erika</dc:creator>
				<category><![CDATA[Random Stuff]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Evernote]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Springpad]]></category>

		<guid isPermaLink="false">http://www.reddoor.biz/?p=12232</guid>
		<description><![CDATA[TweetIt has been five months since life BI (Before iPad). I have downloaded over 100 apps for professional and personal use, the lion share being educational games for my 3-year old daughter. There are about 10 go-to apps I use on a daily basis but two have increased my personal ...]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton12232" class="tw_button" style=""><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FIO0uBj&amp;via=reddoor&amp;text=Increasing%20Productivity%20with%20iPad%20Apps&amp;related=reddoor:Official+Twitter+of+Red+Door+Interactive&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.reddoor.biz%2Fincreasing-productivity-with-ipad-apps" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.reddoor.biz/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>It has been five months since life BI (Before iPad). I have downloaded over 100 apps for professional and personal use, the lion share being educational games for my 3-year old daughter. There are about 10 go-to apps I use on a daily basis but two have increased my personal and professional productivity greatly &#8212; <a href="http://springpad.com/">Springpad</a> and <a href="http://www.evernote.com/">Evernote</a>. People have asked if I am employed by these companies because I rave about them so often. No spiffs or Red Door Interactive clients here, just pure productivity bliss.</p>
<p><strong>Springpad<br />
</strong>For years, I have been searching for a tool to get rid of my paper to do list, and the to do list of what items need to go on the to do lists. I&#8217;d carry this list around that reminded me of everything from <em>important calls</em> to <em>proposals to write</em> to <em>drink water</em> &#8212; yes, on my list or I forget then wonder why I have a headache. Tasks in Outlook are too linear and categorizing options are limited. I downloaded and tested several task management apps and Springpad quickly rose to the top.</p>
<p><img class="alignnone" src="http://www.reddoor.biz/wp-content/uploads/2012/04/springpad.jpg" alt="" width="600" height="300" /></p>
<p>&nbsp;</p>
<p>If you have ever read the book <em><a href="https://secure.davidco.com/store/catalog/GETTING-THINGS-DONE-HARDCOVER--p-16182.php">Getting Things Done</a></em> by David Allen, <a href="http://springpad.com/">Springpad</a> is the perfect complement to the work-life management system that “transforms personal overwhelm and overload into an integrated system of stress-free productivity.”</p>
<p>At the top level in Springpad, users create Notebooks. My notebooks include Call List, various client and prospect folders, Marketing, Scorecard (my individual goals for Red Door), Ideas, Reading List, Junior Achievement Board and Personal to name a few. Within those Notebooks, you have the ability the add Tasks and Checklists.</p>
<p>At the Task level, you have the ability to add notes, categories, photos, audio files, reminders, share the task to Facebook or Twitter, add a due date and my favorite feature – Notebook Flags. Notebook Flags allow you to save a task to multiple notebooks. For example, I have a task to “Call Vanessa” tomorrow. That task can live in two notebooks – <strong>Call List</strong> or <strong>Shea Homes</strong>. I love this feature because we don’t necessarily work the same way every day. Some days there is a window to make a few calls, and other days, I know I need to focus on our client, Shea Homes. I can add the task in one area and it shows up in any number of Notebooks I elect to save it to.</p>
<p>Springpad allows you to view your projects from a variety of angles – you can view all Tasks by due date, date added or category; or choose to dive in at the specific Notebook level and have the same level of sorting features.</p>
<p>An additional feature is the <a href="http://blog.springpadit.com/2011/09/how-to-install-the-springpad-clipper-for-your-iphone-or-ipad/">Springpad Clipper</a> which has become a favorite for morning email review. If you’re like me, you subscribe to way too many media outlets and newsletters from world, business, local and marketing specific news. I could do nothing but read articles all day long. I inevitably glance at some headlines, read one or two articles that are of interest and then delete the rest. I used to forward myself links to articles that I’d read later… never happens as they get lost in a sea of emails or deleted because my email inbox is getting too full. Enter Springpad Clipper, a browser-based plug-in that allows you to save any URL to the Notebook of your choice. The next time I visit my Notebook, the article is waiting for me to read. And, I usually save to two places – Reading List and Shea Homes, if it is an interesting article regarding marketing for homebuilders, for example. This tool allows me to build my own newspaper that I can read at my leisure and not miss important and relevant content. Other tools on the iPad offer similar functionality as well including <a href="http://www.instapaper.com/">Instapaper</a>.</p>
<p>Springpad Notebooks are also shareable so you can add items on To Do lists that you share with others. My husband loves this feature for Notebooks we share such as House Projects (kidding – he hates it as his “Honey-Do” list is never ending).</p>
<p>Springpad is available on iPad, iPhone, Android and desktop versions so your to do list is with you wherever you need it or when a thought creeps into your head of something you need to get done. This most often happens to me while grocery shopping or at. 3 a.m. They recently released an update of their desktop version that has weakened the user experience but all-in-all it is a fantastic tool.</p>
<p><strong>Evernote<br />
</strong><a href="http://www.evernote.com/evernote/">Evernote</a> has several products but I currently use the standard version for note taking. Similar to Springpad, you can set up Notebooks for your various projects. The app has a light word processing feature that allows you to do basic formatting as you’d have in any WYSIWYG. I have killed many a trees with the note taking I’ve done over the past two decades. Since finding Evernote, I have had the same notepad for writing for months as I rarely use it.</p>
<p>If your calendar is synced with your iPad, when you pop open Evernote, it automatically titles your note based on whatever meeting is happening at the same time. All notes are stored chronologically and searchable by keyword. Evernote is powerful in that it allows you access to your notes in real time so when you are in a meeting, you can easily access the notes and action items from the previous meeting. My notebooks in Evernote and Springpad mirror one another and I frequently flip back and forth between both apps real time when in a meeting so I don’t have to comb through notes after a meeting to remember my action items. I add them real-time in Springpad.</p>
<p>The notebooks are shareable and you can take photos with your iPad and have them automatically saved into context with the note. If I want to do sketches, the app <a href="http://www.fluidtouch.biz/noteshelf/">Noteshelf</a> allows you to draw whatever your heart desires and sends them as PDFs.</p>
<p>There are many great apps out there but I’ve found these are the two that have increased productivity the greatest and the best part is they are both free. Evernote does have a premium version for additional features however the free version offers a lot. Please share any apps you are using that have changed your productivity or workflow.</p>
<p>&nbsp;</p>
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		<title>Click. Industry Insights from Red Door Interactive</title>
		<link>http://www.reddoor.biz/click-industry-insights-from-red-door-interactive-60</link>
		<comments>http://www.reddoor.biz/click-industry-insights-from-red-door-interactive-60#comments</comments>
		<pubDate>Fri, 26 Aug 2011 16:05:03 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
				<category><![CDATA[Click.]]></category>
		<category><![CDATA[Random Stuff]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[digital news]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[news highlights]]></category>
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		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.reddoor.biz/?p=10704</guid>
		<description><![CDATA[Tweet 
August 26, 2011 &#8211; Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
Click, enjoy and learn.
We’ve done the hard work for you.
How Google+ will succeed and why you’ll use it whether you want to or not  - The ...]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton10704" class="tw_button" style=""><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FoCjJjG&amp;via=reddoor&amp;text=Click.%20Industry%20Insights%20from%20Red%20Door%20Interactive&amp;related=reddoor:Official+Twitter+of+Red+Door+Interactive&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.reddoor.biz%2Fclick-industry-insights-from-red-door-interactive-60" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.reddoor.biz/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><strong> </strong></p>
<p><strong>August 26, 2011 &#8211; </strong><strong>Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.</strong></p>
<blockquote><p>Click, enjoy and learn.</p>
<p>We’ve done the hard work for you.</p></blockquote>
<p><a href="http://thenextweb.com/google/2011/08/24/how-google-will-succeed-and-why-youll-use-it-whether-you-want-to-or-not/" target="_blank">How Google+ will succeed and why you’ll use it whether you want to or not</a>  - <em>The Next Web<br />
</em>&#8220;After the initial rush of delighted surprise that G+ didn’t suck, the second wave of journalists have arrived. This group — who mostly don’t understand G+ — have indicated that they see no future for Google’s new baby. Mostly, these critics don’t understand that G+ has a public, Twitter-like component to it.&#8221;<br />
<a href="http://thenextweb.com/google/2011/08/24/how-google-will-succeed-and-why-youll-use-it-whether-you-want-to-or-not/" target="_blank">Read More</a></p>
<p><a href="http://adage.com/article/digital/revamped-myspace-itunes-spotify-vevo/229418/" target="_blank">Revamped MySpace Will Have iTunes, Spotify and Vevo in Its Crosshairs</a> - <em>Ad Age</em><br />
&#8220;Forget Facebook and Twitter. When MySpace relaunches later this year under new corporate parent Specific Media and creative director Justin Timberlake, the former News Corp. social-networking site will emerge with new competitors like iTunes, Spotify and Vevo in its crosshairs.&#8221;<br />
<a href="http://adage.com/article/digital/revamped-myspace-itunes-spotify-vevo/229418/" target="_blank">Read More</a></p>
<p><a href="http://www.clickz.com/clickz/column/2103830/surefire-emails-read" target="_blank">4 Surefire Ways to Get Your Emails Read</a> - <em>ClickZ<br />
</em>&#8220;Subject lines are a craft that often get little love in the email space. They often get the attention of your subscriber, or fail to do so, when they are unimaginative, tell too much, or don&#8217;t stand out in a crowded inbox.&#8221;<br />
<a href="http://www.clickz.com/clickz/column/2103830/surefire-emails-read" target="_blank">Read More</a></p>
<p><a href="http://www.adweek.com/news/technology/steve-jobs-steps-down-apple-ceo-134442" target="_blank">Steve Jobs Steps Down as Apple CEO</a> &#8211; <em>Adweek</em><em><br />
</em>&#8220;Steve Jobs, the tech titan who co-founded Apple in 1976, was forced out of it in 1985, only to return in 1996, announced Wednesday afternoon that he was stepping down as CEO after nearly 14 years in the job. “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come,” he wrote.&#8221; <br />
<a href="http://www.adweek.com/news/technology/steve-jobs-steps-down-apple-ceo-134442" target="_blank">Read More</a></p>
<p><em>A comprehen</em><em>sive list of noteworthy news can be found at <a href="http://bit.ly/nuUyKP">http://bit.ly/nuUyKP </a></em><em>. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts </em><a href="http://bit.ly/r5wZKH"><em>@reddoor</em></a>.</p>
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		<title>Click. Industry Insights from Red Door</title>
		<link>http://www.reddoor.biz/click-industry-insights-from-red-door-2</link>
		<comments>http://www.reddoor.biz/click-industry-insights-from-red-door-2#comments</comments>
		<pubDate>Fri, 05 Aug 2011 16:00:38 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
				<category><![CDATA[Click.]]></category>
		<category><![CDATA[digital news]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[job search]]></category>
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		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[mobile marketing]]></category>
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		<category><![CDATA[news highlights]]></category>
		<category><![CDATA[online privacy]]></category>
		<category><![CDATA[patent]]></category>
		<category><![CDATA[privacy bill]]></category>
		<category><![CDATA[QR code]]></category>
		<category><![CDATA[Red Door]]></category>
		<category><![CDATA[red door interactive]]></category>
		<category><![CDATA[spokeo]]></category>
		<category><![CDATA[spotify]]></category>

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		<description><![CDATA[Tweet 
August 5, 2011 &#8211; Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
Click, enjoy and learn.
We’ve done the hard work for you.
Spotify, Spokeo, AOL, Others Sued Over Web Tracking  - Epicenter
&#8220;Website analytics firm KISSmetrics and more than 20 of ...]]></description>
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<p><strong>August 5, 2011 &#8211; </strong><strong>Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.</strong></p>
<blockquote><p>Click, enjoy and learn.</p>
<p>We’ve done the hard work for you.</p></blockquote>
<p><a rel="nofollow" href="http://www.wired.com/epicenter/2011/08/tracking-lawsuit/" target="_blank">Spotify, Spokeo, AOL, Others Sued Over Web Tracking </a> - <em>Epicenter<br />
</em>&#8220;Website analytics firm KISSmetrics and more than 20 of its customers, including Spotify, AOL’s About.me, Slideshare.net, Spokeo and the news site Gigaom.com were sued Monday on the grounds that KISSmetrics’ tracking technology violated federal and state privacy laws.&#8221;<br />
<a href="http://www.wired.com/epicenter/2011/08/tracking-lawsuit/" target="_blank">Read More</a></p>
<p><a rel="nofollow" href="http://personalbranding101.com/qr-codes-personal-branding" target="_blank">3 Ways to Spark Your Job Search Using QR Codes</a> - <em>Personal Branding 101</em><br />
&#8220;For job-seekers today, the most difficult hurdle to overcome is simply getting noticed. Even with impeccable credentials, you will need something extra to separate yourself from the stack of identical-looking resumes or business cards on the hiring manager’s desk. Why not try something innovative? Including a personalized QR Code just might catapult you to the top of the stack.&#8221;<br />
<a href="http://personalbranding101.com/qr-codes-personal-branding" target="_blank">Read More</a></p>
<p><a href="http://mashable.com/2011/08/04/google-and-microsoft-patent/" target="_blank">Google &amp; Microsoft Trade Jabs Over Patent Claims</a>- <em>Mashable<br />
</em>&#8220;Frank Shaw, Microsoft’s lead corporate communications, also posted a letter from Kent Walker, Google’s general counsel, refusing an offer from Microsoft to bid on the Novell patents. Then Walker tweeted.&#8221;<br />
<a href="http://mashable.com/2011/08/04/google-and-microsoft-patent/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29" target="_blank">Read More</a></p>
<p><a rel="nofollow" href="http://www.readwriteweb.com/archives/house_committee_approves_us_internet_spy_bill_this.php" target="_blank">House Committee Approves U.S. Internet Spy Bill</a>- <em>Advertising Age<br />
</em>&#8220;The House Judiciary Committee passed a bill through to the House that would mandate American Internet providers retain their users&#8217; information for 12 months. H.R. 1821 would require ISPs to keep personal information that could be used to identify what Web sites you visit and what content you post online.&#8221; <br />
<a href="http://www.readwriteweb.com/archives/house_committee_approves_us_internet_spy_bill_this.php" target="_blank">Read More</a></p>
<p><em>A comprehen</em><em>sive list of noteworthy news can be found at <a href="http://bit.ly/nuUyKP">http://bit.ly/nuUyKP </a></em><em>. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts </em><a href="http://bit.ly/r5wZKH"><em>@reddoor</em></a>.</p>
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		<title>Click. Industry Insights from Red Door Interactive</title>
		<link>http://www.reddoor.biz/click-industry-insights-from-red-door-interactive-54</link>
		<comments>http://www.reddoor.biz/click-industry-insights-from-red-door-interactive-54#comments</comments>
		<pubDate>Fri, 15 Jul 2011 16:11:01 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
				<category><![CDATA[Click.]]></category>
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		<description><![CDATA[Tweet 
July 15th, 2011 &#8211; Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
Click, enjoy and learn.
We’ve done the hard work for you.
Custom Landing Pages for Your App - ReadWrite Mobile
&#8220;App.net lets you make customizable landing pages for your mobile ...]]></description>
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<p><strong>July 15th, 2011 &#8211; </strong><strong>Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.</strong></p>
<blockquote><p>Click, enjoy and learn.</p>
<p>We’ve done the hard work for you.</p></blockquote>
<p><a rel="nofollow" href="http://rww.to/oRx6Fw" target="_blank">Custom Landing Pages for Your App</a> - <em>ReadWrite Mobile<br />
</em>&#8220;App.net lets you make customizable landing pages for your mobile application. Using simple templates, your landing page can feature a description, a mockup of a mobile phone with a rotating carousel of the app&#8217;s screens, links to download the app on various app stores, social sharing buttons and links to your company&#8217;s online presence on sites like Facebook and Twitter.&#8221;<br />
<a href="http://rww.to/oRx6Fw" target="_blank">Read More</a></p>
<p><a href="http://bit.ly/n8ymCk " target="_blank">Facebook Commerce: A Brief History</a> - <em>Ad Age<br />
</em>&#8220;Brands have been hawking product on their Facebook fan pages for no more than two years now and yet the promise of F-commerce has the retail world buzzing. One prediction says social commerce will top $30 billion globally by 2015, with Facebook-generated sales one of the primary drivers.&#8221;<br />
<a href="http://bit.ly/n8ymCk " target="_blank">Read More</a></p>
<p><a href="http://bit.ly/qt8WMo " target="_blank">Privacy Options Come to Online Video Ads </a>  - <em>Ad Age<br />
</em>&#8220;Beginning this September, online video ad network Tremor Video will feature the privacy icon on virtually all of the ads that appear on its network, mostly 15- and 30-second commercial spots common to TV. Tremor is the largest video ad network, serving more than 700 million ads to more than 20% of the internet audience in May, according to ComScore.&#8221;<br />
<a href="http://bit.ly/qt8WMo " target="_blank">Read More</a></p>
<p><a href="http://on.mash.to/mWbxnz " target="_blank">5 Chrome Extensions That Improve Google+</a> - <em>Mashable<br />
</em>&#8220;While Google works on adding more features, some available Chrome extensions can fill the functionality gap. Whether you want to get better notifications, enjoy improved sharing options, or scroll through your stream more quickly, there’s an extension available — for free — to help.&#8221;<br />
<a href="http://on.mash.to/mWbxnz " target="_blank">Read More</a></p>
<p><a href="http://reut.rs/nEbwTR " target="_blank">Twitter gears up auto-ads for big clients</a> - <em>Reuters<br />
</em>&#8220;The company will soon provide a so-called application programming interface, or API, that will help advertising agencies and corporations deliver large volumes of ads on Twitter. Access to the API, which Twitter plans to begin in the fourth quarter, will initially be rolled out as a test involving a limited number of partners.&#8221; <br />
<a href="http://reut.rs/nEbwTR " target="_blank">Read More</a></p>
<p><em>A comprehen</em><em>sive list of noteworthy news can be found at <a href="http://bit.ly/nuUyKP ">http://bit.ly/nuUyKP </a></em><em>. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts </em><a href="http://bit.ly/r5wZKH "><em>@reddoor</em></a>.</p>
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		<title>Click. Industry Insights from Red Door Interactive</title>
		<link>http://www.reddoor.biz/click-industry-insights-from-red-door-interactive-50</link>
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		<pubDate>Fri, 10 Jun 2011 15:55:13 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
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		<description><![CDATA[Tweet 
June 10th, 2011 &#8211; Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
Click, enjoy and learn.
We’ve done the hard work for you.
HOW TO: Start Marketing on SCVNGR - Mashable
&#8220;What do Neiman Marcus, HP and Buffalo Wild Wings have in common? ...]]></description>
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<p><strong>June 10th, 2011 &#8211; </strong><strong>Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.</strong></p>
<blockquote><p>Click, enjoy and learn.</p>
<p>We’ve done the hard work for you.</p></blockquote>
<p><a href="http://mashable.com/2011/06/08/scvngr-marketing-guide/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29" target="_blank">HOW TO: Start Marketing on SCVNGR</a> - <em>Mashable<br />
</em>&#8220;What do Neiman Marcus, HP and Buffalo Wild Wings have in common? Not a lot, except that they’ve all created marketing campaigns on SCVNGR. The breadth of industries above showcases exactly why SCVNGR might be a good tool for your business. Mashable spoke with Chris Mahl, SVP of marketing at SVNGR to find out how businesses can get involved with the platform and start cashing in.&#8221; <br />
<a href="http://mashable.com/2011/06/08/scvngr-marketing-guide/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29" target="_blank">Read More</a></p>
<p><a href="http://searchenginewatch.com/article/2076953/Google-Buys-PostRank-to-Boost-Social-Analytics?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+sew+%28Search+Engine+Watch%29" target="_blank">Google Buys PostRank to Boost Social Analytics</a> - <em>Search Engine Watch <br />
</em>&#8220;Last week, Google bought PostRank, a social analytics service that tracks and measures social posts. With this acquisition, Google has gained a resource to better understand the social web, and that resource can be applied to great impact in several of Google&#8217;s key social arenas. What Is (or Was) PostRank? PostRank, in their own words, &#8220;is the largest aggregator of social engagement data in the industry.&#8221; The service allowed users to get real-time data on trending topics, high-volume conversations around the web, and their own posts.&#8221;<br />
<a href="http://searchenginewatch.com/article/2076953/Google-Buys-PostRank-to-Boost-Social-Analytics?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+sew+%28Search+Engine+Watch%29" target="_blank">Read More</a></p>
<p><a href="http://www.adweek.com/news/technology/mobile-display-ads-more-doubled-last-2-years-132349" target="_blank">Mobile Display Ads More Than Doubled in Last 2 Years</a> - <em>AdWeek<br />
</em>&#8220;According to a study from comScore, display advertising on mobile devices has more than doubled over the past two years. The study found that in April 2011, 689 advertisers used mobile display ads to reach consumers on their smartphones—an increase of 128 percent from two years earlier. According to the report, 50 percent of all ads were for mobile content and publishing, while 26 percent of ads were for consumer discretionary goods, 7 percent for information technology companies, and 6 percent for financial services ads.&#8221;<br />
<a href="http://www.adweek.com/news/technology/mobile-display-ads-more-doubled-last-2-years-132349" target="_blank">Read More</a></p>
<p><a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=151974" target="_blank">Why Email Marketers Need To Pay Attention to Mobile</a>  - <em>MediaPost<br />
</em>&#8220;Ignoring mobile may have real consequences. If your subscribers are mobile-savvy, and your email isn&#8217;t optimized for these environments, you run more than just the risk of missing out on communication. By not reaching customers the way they prefer, your emails will go unread, marked as spam and your messages will be ignored &#8211; all greatly impacting your reputation and deliverability.&#8221;<br />
<a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=151974" target="_blank">Read More</a></p>
<p><a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=151997" target="_blank">Facebook Face-Recognition Tool Under Fire </a>- <em>MediaPost  <br />
</em>&#8220;Guess we were wrong to assume that Facebook had grown too powerful for privacy-related criticism. No, the social giant is now being forced to apologize for the way it rolled out its face-recognition system. &#8220;A group of privacy watchdogs drawn from the EU&#8217;s 27 nations will study the measure for possible rules violations,&#8221; Bloomberg reports. &#8220;Tags of people on pictures should only happen based on people&#8217;s prior consent and it can&#8217;t be activated by default,&#8221; the group tells Bloomberg, before promising to &#8220;clarify to Facebook that this can&#8217;t happen like this.&#8221;<br />
<a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=151997" target="_blank">Read More</a></p>
<p><em>A comprehen</em><em>sive list of noteworthy news can be found at </em><a href="http://delicious.com/RedDoorInteractive"><em>http://delicous.com/RedDoorInteractive</em></a><em>. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts </em><a href="http://twitter.com/reddoor"><em>http://twitter.com/reddoor</em></a></p>
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		<title>Click. Industry Insights from Red Door Interactive</title>
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		<pubDate>Fri, 20 May 2011 17:53:01 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
				<category><![CDATA[Click.]]></category>
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		<description><![CDATA[TweetMay 20th, 2011 &#8211; Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
Click, enjoy and learn.
We’ve done the hard work for you.
Share Of Email Use On Mobile Phones Expands - MediaPost  
&#8220;Mobile still makes up a small proportion of the email ...]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton10219" class="tw_button" style=""><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FjSGEBf&amp;via=reddoor&amp;text=Click.%20Industry%20Insights%20from%20Red%20Door%20Interactive&amp;related=reddoor:Official+Twitter+of+Red+Door+Interactive&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.reddoor.biz%2Fclick-industry-insights-from-red-door-interactive-47" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.reddoor.biz/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><strong>May 20th, 2011 &#8211; </strong><strong>Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.</strong></p>
<blockquote><p>Click, enjoy and learn.</p>
<p>We’ve done the hard work for you.</p></blockquote>
<p><a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=150638&amp;nid=126965" target="_blank">Share Of Email Use On Mobile Phones Expands</a> - <em>MediaPost  <br />
</em>&#8220;Mobile still makes up a small proportion of the email audience, but is growing quickly, according to a new study. The proportion of people who access email on mobile phones has nearly doubled in the last six months to 16% from 9%, even as checking email via Webmail services like Yahoo Mail and Windows Live Hotmail fell 10%.&#8221;<br />
<a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=150638&amp;nid=126965" target="_blank">Read More</a></p>
<p><a href="http://www.toprankblog.com/2011/05/seo-chasing-unicorns/" target="_blank">Is Your SEO Program Chasing Unicorns?</a> &#8211; <em>Top Rank Blog<br />
</em>&#8220;Often times, brands think of themselves as the leader in their category and therefore think their website should top Google’s list for queries on generic industry terms. The trouble is, leading an industry offline isn’t the same thing as being the BEST answer for a search query online.  Chasing after such terms is very much driven by ego and not unlike a fairy tale of chasing after unicorns where there’s an expectation that being #1 on a single word will magically solve their problems.&#8221; <br />
<a href="http://www.toprankblog.com/2011/05/seo-chasing-unicorns/" target="_blank">Read More</a></p>
<p><a href="http://adage.com/article/digitalnext/brands-turn-likes-loyalty/227609/" target="_blank">So You Like My Brand on Facebook. Now What?</a> &#8211; <em>AdAge Digital<br />
</em>&#8220;In the year since Facebook began encouraging businesses to deploy the thumbs-up button across the web, brands have been racing to rack up &#8220;likes.&#8221; Now the question is: With thousands or even millions of likes, what next? Research has shown that people who voluntarily click the like button are more willing to purchase the brand and are apt to recommend the brand to friends or share branded content on social networks. But at the same time, the button&#8217;s simplicity means that there may be no actual engagement at all beyond the fleeting moment of the click.&#8221;<br />
<a href="http://adage.com/article/digitalnext/brands-turn-likes-loyalty/227609/" target="_blank">Read More</a></p>
<p><a href="http://www.reddoor.biz/content-best-practices-for-5-marketing-channels" target="_blank">Content best practices for 5 marketing channels</a> - <em>iMedia  <br />
</em>&#8220;Both direct response and brand-focused marketers can benefit from developing informational or entertaining content that is based on strategic themes. Putting content at the center of your integrated digital marketing strategy can increase your traffic, improve your conversion rate, and build brand affinity and awareness. To achieve these results, marketers have to develop storylines that communicate, either directly or indirectly, the brand positioning and messaging, while creating dialogue with (and among) consumers.&#8221;<br />
<a href="http://www.reddoor.biz/content-best-practices-for-5-marketing-channels" target="_blank">Read More</a></p>
<p><a href="http://www.clickz.com/clickz/column/2071264/creative-integration-ignore-peril" target="_blank">The Case for Creative Integration &#8211; Ignore at Your Own Peril</a>  - <em>ClickZ<br />
</em>&#8220;Good digital creative requires the integration of media planners, UX pros, social community managers, the search team, technology experts, research folks, the client or account team &#8211; in fact the whole agency or team must think creatively and in concert to ensure a solid strategic foundation and the desired impact. The &#8220;creative department&#8221; is or should be the whole agency as we are all in the business of creating powerful digital experiences that support a business objective.&#8221;<br />
<a href="http://www.clickz.com/clickz/column/2071264/creative-integration-ignore-peril" target="_blank">Read More</a></p>
<p><em>A comprehensive list of noteworthy news can be found at </em><a href="http://delicious.com/RedDoorInteractive"><em>http://delicous.com/RedDoorInteractive</em></a><em>. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts </em><a href="http://twitter.com/reddoor"><em>http://twitter.com/reddoor</em></a></p>
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		<title>Click. Industry Insights from Red Door Interactive</title>
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		<pubDate>Fri, 22 Apr 2011 17:47:13 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
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		<description><![CDATA[Tweet 
April 22th, 2011 &#8211; Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
Click, enjoy and learn.
We’ve done the hard work for you.
Meet Foursquare&#8217;s Newest Competitor: Visa - Ad Age Digital
&#8220;Visa has unveiled a new mobile service for retailers that ...]]></description>
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<p><strong>April 22th, 2011 &#8211; </strong><strong>Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.</strong></p>
<blockquote><p>Click, enjoy and learn.</p>
<p>We’ve done the hard work for you.</p></blockquote>
<p><a href="http://adage.com/article/digital/meet-foursquare-s-newest-competitor-visa/227104/" target="_blank">Meet Foursquare&#8217;s Newest Competitor: Visa</a> - <em>Ad Age Digital<br />
</em>&#8220;Visa has unveiled a new mobile service for retailers that brings the credit-card giant head-to-head with mobile deals players such as Foursquare, Groupon and, now, eBay. So far, Visa has tested a pilot with the Gap, where the retailer&#8217;s customers can sign up to receive text-message offers based on spending habits or when or where they swipe their Visa. Here&#8217;s how it works: You&#8217;re out to lunch and pay with your Visa card. That transaction triggers a deal, because you are already enrolled in a Gap program online with your Visa card and phone number.&#8221;<br />
<a href="http://adage.com/article/digital/meet-foursquare-s-newest-competitor-visa/227104/" target="_blank">Read More</a></p>
<p><a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=149094&amp;nid=125972" target="_blank">iPhone Knows Where You Live (And Everything Else, Too)</a> &#8211; <em>MediaPost<br />
</em>&#8220;The Guardian broke the story that has every niche and cranny of cyberspace &#8212; down to the precise longitude and latitude &#8212; abuzz this morning, so let&#8217;s give them first dibs: &#8220;Security researchers have discovered that Apple&#8217;s iPhone keeps track of where you go &#8212; and saves every detail of it to a secret file on the device which is then copied to the owner&#8217;s computer when the two are synchronized.&#8221;<br />
<a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=149094&amp;nid=125972">Read More</a></p>
<p><a href="http://edwardboches.com/social-media-and-twitter-bring-back-tv-advertising?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+Creativity_unbound+%28Creativity_Unbound%29" target="_blank">TV advertising is back, thanks to social media </a>- <em>Creativity_Unbound<br />
</em>&#8220;It wasn’t much of a revelation in January when Nielson and Yahoo let us know that 86% of U.S. mobile Internet users watch TV with their devices in hand. But when you consider that 40 percent say they’re using their devices for social networking, or take note of the fact that the Super Bowl inspired upwards of 4000 tweets per second during parts of the game, it becomes apparent that instead of steering people away from TV, social media — the desire to weigh in, converse, and see what your community has to say — is helping resurrect it.&#8221;<br />
<a href="http://edwardboches.com/social-media-and-twitter-bring-back-tv-advertising?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+Creativity_unbound+%28Creativity_Unbound%29" target="_blank">Read More</a></p>
<p><a href="http://searchenginewatch.com/3642217?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+sew+%28Search+Engine+Watch%29" target="_blank">Confidently Projecting ROI for SEO: Can it be Done?</a> &#8211; <em>Search Engine Watch<br />
</em>&#8220;To confidently measure ROI for SEO, you have to temper expectations of high accuracy within exact number of visits or conversions, and lean more toward the school of performance growth as measured by trending lines. The models which I will discuss below have worked well and have proven to be in some cases surprisingly close to numerically accurate, and have certainly shown the ability to be trend-predictive.&#8221;<br />
<a href="http://searchenginewatch.com/3642217?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+sew+%28Search+Engine+Watch%29" target="_blank">Read More</a></p>
<p><a href="http://www.clickz.com/clickz/column/2044744/questions-email-marketing" target="_blank">8 Questions About the State of Email Marketing</a> - <em>ClickZ<br />
</em>&#8221; Many of the questions stay the same (best day to send an email, good open rate, etc.), but many new ones are popping up as the industry evolves. Here are eight (and one history nugget) that are relevant to today&#8217;s inbox that are good to have in your back pocket.&#8221; <br />
<a href="http://www.clickz.com/clickz/column/2044744/questions-email-marketing" target="_blank">Read More</a></p>
<p>A comprehensive list of noteworthy news can be found at <a href="http://delicious.com/RedDoorInteractive"><em>http://delicous.com/RedDoorInteractive</em></a><em>. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts </em><a href="http://twitter.com/reddoor"><em>http://twitter.com/reddoor</em></a>.</p>
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		<title>Click. Industry Insights from Red Door Interactive</title>
		<link>http://www.reddoor.biz/click-industry-insights-from-red-door-interactive-40</link>
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		<pubDate>Fri, 01 Apr 2011 16:30:10 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
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		<description><![CDATA[TweetApril 1st, 2011 &#8211; Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
Click, enjoy and learn.
We’ve done the hard work for you.
Convert Your Facebook Profile into a Business or Fan Page - PCWorld
&#8220;Though it hasn&#8217;t been formally announced, you ...]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton10000" class="tw_button" style=""><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2Fgwn0Zy&amp;via=reddoor&amp;text=Click.%20Industry%20Insights%20from%20Red%20Door%20Interactive&amp;related=reddoor:Official+Twitter+of+Red+Door+Interactive&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.reddoor.biz%2Fclick-industry-insights-from-red-door-interactive-40" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.reddoor.biz/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><strong>April 1st, 2011 &#8211; </strong><strong>Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.</strong></p>
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<p><a href="http://www.pcworld.com/article/223853/convert_your_facebook_profile_into_a_business_or_fan_page.html" target="_blank">Convert Your Facebook Profile into a Business or Fan Page</a> - <em>PCWorld<br />
</em>&#8220;Though it hasn&#8217;t been formally announced, you can now convert your Facebook profile into a Facebook page&#8211;and convert all of your &#8220;friends&#8221; into &#8220;fans.&#8221; The process is pretty simple, it seems&#8211;using the &#8220;Profile to Business Migration Tool,&#8221; users can move their Facebook profiles into Facebook page territory. At the moment, only a user&#8217;s profile pictures and friends will be migrated to their new page, so if you plan on using this tool it would be wise to back-up your Facebook data. The user&#8217;s friends will automatically be converted into fans, or people who &#8220;like&#8221; the page.&#8221;<br />
<a href="http://www.pcworld.com/article/223853/convert_your_facebook_profile_into_a_business_or_fan_page.html" target="_blank">Read More</a></p>
<p><a href="http://www.clickz.com/clickz/column/2038911/practical-tactics-cross-channel-email-acquisition" target="_blank">Practical Tactics for Cross-Channel Email Acquisition</a> - <em>ClickZ<br />
&#8220;</em>What are your top three marketing goals for 2011? I predict that &#8220;list growth&#8221; is there in some shape or form. Generating a net increase in the number of email addresses on your email list should be a vital component of every email marketing strategy. However, growing an engaged email list is not easy and does not happen overnight. Focus on quality over quantity. Small improvements across all strategies will drive long-term list growth.&#8221;<br />
<a href="http://www.clickz.com/clickz/column/2038911/practical-tactics-cross-channel-email-acquisition" target="_blank">Read More</a></p>
<p><a href="http://www.smashingmagazine.com/2011/03/29/designing-for-the-future-web/" target="_blank">Designing For The Future Web</a> &#8211; <em>Smashing Magazine<br />
</em>&#8220;Designing for the future Web. That’s a big subject. Where do we start when we’re talking about something that isn’t here yet? In this article, we’ll look at what the future Web might look like and how we can adapt our current skills to this new environment, as well as how to create fluid websites that are built around a consistent core and that adapt to the limitations and features of the device on which they are viewed. We’ll also look at how our conceptual approach to designing websites should evolve: designing from the simplest design upwards, and not from the richest website down. But before we get to that, let’s start with a question. What do we mean by the “future Web”?&#8221;<br />
<a href="http://www.smashingmagazine.com/2011/03/29/designing-for-the-future-web/" target="_blank">Read More</a></p>
<p><a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=147589&amp;nid=125309" target="_blank">Mobile Touted As Major Revenue Driver</a> - <em>MediaPost<br />
</em>&#8220;Advertisers will spend 17.8% of online ad budgets for local this year &#8212; up from 14.9%, or $13.5 billion, according to a report by Borrell Associates. The Benchmarking Local Online Media: 2010 Revenue Survey points to mobile as the catalyst driving growth. While local advertising reached $90.4 billion across all media in 2010, mobile will drive local advertising through 2015. Borrell estimates that within five years, two-thirds of the $24 billion in local online advertising &#8212; up from $18 billion in 2012 &#8212; will arrive on mobile devices such as tablets, smartphones, and GPS-enabled laptops.&#8221;<br />
<a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=147589&amp;nid=125309" target="_blank">Read More</a></p>
<p><a href="http://webanalysis.blogspot.com/2011/03/qr-code-analytics.html#axzz1I8rPAIb5" target="_blank">Measuring QR codes back to your site</a> - <em>Web Analysis<br />
</em>&#8220;QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are here to stay or not but from the measurement perspective they do present a huge opportunity in measuring advertising&#8217;s (particularly offline) effectiveness. If you are one of those marketers who have embraced QR code or are thinking about it or just curious to know how QR code measurement works then this post is for you.&#8221;<br />
<a href="http://webanalysis.blogspot.com/2011/03/qr-code-analytics.html#axzz1I8rPAIb5" target="_blank">Read More</a></p>
<p><a href="http://www.onlinemba.com/blog/linkedin/" target="_blank">The Value of Being LinkedIn [INFOGRAPHIC] </a>- <em>Online MBA<br />
</em>&#8220;LinkedIn has become an essential networking tool for professionals across all demographics. While the comparisons to Facebook are inevitable, the way people use LinkedIn to connect to others reach a different market. Here’s a look at the service they’re providing… and how successful they are.&#8221;<br />
<a href="http://www.onlinemba.com/blog/linkedin/" target="_blank">Read More</a></p>
<p>A comprehensive list of noteworthy news can be found at <a href="http://delicious.com/RedDoorInteractive"><em>http://delicous.com/RedDoorInteractive</em></a><em>. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts </em><a href="http://twitter.com/reddoor"><em>http://twitter.com/reddoor</em></a>.</p>
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		<title>Click. Industry Insights from Red Door Interactive</title>
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		<pubDate>Fri, 18 Mar 2011 16:45:22 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
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March 18th, 2011 &#8211; Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
Click, enjoy and learn.
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Google Analytics Unveils A New User Experience - Search Engine Land
&#8220;Google has just announced a new version of ...]]></description>
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<p><strong>March 18th, 2011 &#8211; </strong><strong>Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.</strong></p>
<blockquote><p>Click, enjoy and learn.</p>
<p>We’ve done the hard work for you.</p></blockquote>
<p><a href="http://searchengineland.com/google-analytics-v5-unveils-a-new-user-experience-68685" target="_blank">Google Analytics Unveils A New User Experience</a> - <em>Search Engine Land<br />
</em>&#8220;Google has just announced a new version of Google Analytics, introducing a completely new user experience. The product got a significant face lift and it now looks more enterprise-like. The last time Google Analytics released such a major version was 1.5 years ago. The release included the intelligence engine, custom variables, expanded goals, expanded mobile reporting and others. The new version of Google Analytics will gradually rollout to users in phases according to Google.&#8221;<br />
<a href="http://searchengineland.com/google-analytics-v5-unveils-a-new-user-experience-68685" target="_blank">Read More</a></p>
<p><a href="http://www.socialmediaexaminer.com/which-is-better-for-social-media-monitoring-tweetdeck-or-sproutsocial/" target="_blank">Which is Better for Social Media Monitoring: TweetDeck or SproutSocial?</a> - <em>Social Media Examiner<br />
</em>&#8220;New social media management tools are popping up like weeds and a couple of them might end up being roses. One new such tool is SproutSocial.com. Time is money, as they say, and although TweetDeck is handy, its functionality is limited to the few things it does well. SproutSocial was launched last November and represents a big step up in terms of performance for a modest monthly fee of $9/month-a fee you may or may not be ready to pay. Among the many things I like about SproutSocial, an elegantly designed browser-based &#8220;social media management&#8221; tool, is its ability to save you time on multiple fronts.&#8221;<br />
<a href="http://www.socialmediaexaminer.com/which-is-better-for-social-media-monitoring-tweetdeck-or-sproutsocial/" target="_blank">Read More</a></p>
<p><a href="http://mashable.com/2011/03/16/facebook-like-worth/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29" target="_blank">Facebook &#8220;Likes&#8221; More Profitable Than Tweets [STUDY]</a> - <em>Mashable</em><br />
&#8220;If event registration site Eventbrite&#8217;s experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter. The company announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34. The study, which used in-house social analytics tools to track ticket sales on the site, was a continuation of a similar analysis the company released in October after analyzing data from a 12-week period.&#8221;<br />
<a href="http://mashable.com/2011/03/16/facebook-like-worth/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29" target="_blank">Read More</a></p>
<p><a href="http://adage.com/article/digital/obama-administration-calls-privacy-legislation/149435/" target="_blank">Obama Administration Calls for Privacy Legislation</a> - <em>Ad Age Digital</em> <br />
&#8220;The Wall Street Journal reported that a group of 30 online ad companies is looking to support a do-not-track tool that would work with web browsers, which is different from the About Ads program, suggesting that there&#8217;s a fair amount of jockeying going on to curry favor with government regulators and consumers. But while some bills that have recently been proposed center around a do-not-track tool, the bill that has the best chance of passing so far, according to insiders, is the draft legislation currently being circulated by Sen. John Kerry, D.-Mass., and Sen. John McCain, R-Ariz., which, so far, does not include a call for a do-not-track provision.&#8221;<br />
<a href="http://adage.com/article/digital/obama-administration-calls-privacy-legislation/149435/" target="_blank">Read More</a></p>
<p><a href="http://searchengineland.com/3-seo-myths-about-information-architecture-68405?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+searchengineland+%28Search+Engine+Land%3A+Main+Feed%29" target="_blank">3 SEO Myths About Information Architecture</a> - <em>Search Engine land<br />
&#8220;</em>PageRank sculpting, siloing, link-juice flowage, SEO architecture — these are keyword phrases that often make my skin crawl. The reason? I commonly hear these words come from search engine optimization (SEO) professionals in reference to a website’s information architecture (IA). Yet, when I am among my information architecture colleagues? I rarely hear these words, if at all.  No professional information architect, that I know of, determines a website’s information architecture and corresponding navigation schemes based on a math equation from Google. To help SEOs understand an information architect’s point of view, here are some of the common myths and misconceptions that search engine optimizers have about information architecture.&#8221;<br />
<a href="http://searchengineland.com/3-seo-myths-about-information-architecture-68405?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+searchengineland+%28Search+Engine+Land%3A+Main+Feed%29" target="_blank">Read More</a></p>
<p>A comprehensive list of noteworthy news can be found at <a href="http://delicious.com/RedDoorInteractive"><em>http://delicous.com/RedDoorInteractive</em></a><em>. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts </em><a href="http://twitter.com/reddoor"><em>http://twitter.com/reddoor</em></a>.</p>
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		<pubDate>Fri, 04 Mar 2011 17:54:48 +0000</pubDate>
		<dc:creator>Red Door</dc:creator>
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		<description><![CDATA[TweetMarch 4th, 2011 &#8211; Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
Click, enjoy and learn.
We’ve done the hard work for you.
Google believes 2011 really is the year of mobile advertising &#8211; FT Tech Hub
&#8220;Matt Brittin, who head&#8217;s ...]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton9790" class="tw_button" style=""><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FewgE7H&amp;via=reddoor&amp;text=Click.%20Industry%20Insights%20from%20Red%20Door%20Interactive&amp;related=reddoor:Official+Twitter+of+Red+Door+Interactive&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.reddoor.biz%2Fclick-industry-insights-from-red-door-interactive-36" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.reddoor.biz/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><strong>March 4th, 2011 &#8211; </strong><strong>Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.</strong></p>
<blockquote><p>Click, enjoy and learn.</p>
<p>We’ve done the hard work for you.</p></blockquote>
<p><a href="http://blogs.ft.com/fttechhub/2011/03/ft-video-google-uk-head-on-taking-on-the-ipad-2/">Google believes 2011 really is the year of mobile advertising</a> &#8211; <em>FT Tech Hub<br />
</em>&#8220;Matt Brittin, who head&#8217;s Google&#8217;s operations in the U.K. and Ireland, says that mobile advertising&#8217;s slow progress is going to be a thing of the past starting this year. Speaking at FT&#8217;s Digital Media Conference this week, he said that over the next three years mobile will prevail in markets where there is no landline access to the web. He said a billion people already access the mobile Internet.&#8221;<br />
<a href="http://blogs.ft.com/fttechhub/2011/03/ft-video-google-uk-head-on-taking-on-the-ipad-2/" target="_blank">Read More</a></p>
<p><a href="http://www.clickz.com/clickz/column/2030255/attribution-harvesting-demand-ppc-search" target="_blank">Beyond Attribution: Harvesting Demand With PPC Search</a> - <em>ClickZ<br />
&#8220;</em>Nearly every search dollar currently spent on Google, Microsoft adCenter, and the other engines is based on last click attribution. This method works well &#8211; at least from the perspective of justifying search spend levels to management. Recently, however, the buzz around attribution of media &#8220;beyond the last click&#8221; has been all the rage. However, attribution models that allocate credit away from search without re-evaluating the ROI targets for a campaign can result in a significant loss in profit. Here&#8217;s why.&#8221;<br />
<a href="http://www.clickz.com/clickz/column/2030255/attribution-harvesting-demand-ppc-search" target="_blank">Read More</a></p>
<p><a href="http://www.reddoor.biz/5-ways-for-brands-to-take-social-media-offline" target="_blank">5 Ways for Brands to Take Social Media Offline </a>- <em>Red Door Interactive</em><br />
&#8220;The truly thrilling frontier is a place where online and offline connections exist in tandem, not in isolation. Smart marketers will begin to put forth campaign ideas and social media tenets that not only dissolve the divide between on- and offline communities, but extend and synthesize stakeholders to connect with brands and one-another at multiple (digital and physical) touch points. By engaging the social media family across multiple channels, platforms and locations, a brand can build and expand a loyal community of enthusiasts.&#8221;<br />
<a href="http://www.reddoor.biz/5-ways-for-brands-to-take-social-media-offline" target="_blank">Read More</a></p>
<p><a href="http://www.clickz.com/clickz/column/2029522/confluence-mobile-location-social" target="_blank">The Confluence of Mobile, Location, Social, and Group</a> - <em>ClickZ</em> <br />
&#8220;What happens to advertisers and marketers when all of the above trends collide? They get the vortex of change that is 2011. They are forced in many ways to cross &#8220;The Grand Digital Canyon.&#8221;  The confluence of the trends means advertisers must: 1) make sure they have a really great product or service, 2) have useful and consistent information available across all channels (integrated marketing, cross-channel thinking and planning), and 3) and make it easy for people to share not only the information and their opinions, but also their consumption events, as proof.&#8221;<br />
<a href="http://www.clickz.com/clickz/column/2029522/confluence-mobile-location-social" target="_blank">Read More</a></p>
<p><a href="http://techcrunch.com/2011/03/02/square-now-processing-1-million-in-mobile-payments-per-day/" target="_blank">Square Now Processing $1 Million In Mobile Payments Per Day</a> - <em>TechCrunch<br />
</em>&#8220;Mobile payments startup Square has reached a new milestone this week-the company is now processing $1 million in payments per day, co-founder Jack Dorsey just Tweeted. Square was processing a few million in mobile transactions per week as of last fall, so the startup has seen a steady increase in transactions over the past four months. And last week, Square announced that it is dropping the $0.15 per transaction charge for businesses using the mobile payments service.COO Keith Rabois told us in January that the startup is expected to process $40 million in transactions in Q1 of 2011 and is currently signing up 100,000 merchants per month. That&#8217;s compared to 30,000 monthly signups last Fall.&#8221;<br />
<a href="http://techcrunch.com/2011/03/02/square-now-processing-1-million-in-mobile-payments-per-day/" target="_blank">Read More</a></p>
<p>A comprehensive list of noteworthy news can be found at <a href="http://delicious.com/RedDoorInteractive"><em>http://delicous.com/RedDoorInteractive</em></a><em>. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts </em><a href="http://twitter.com/reddoor"><em>http://twitter.com/reddoor</em></a>.</p>
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