Smartphones make mobile marketing essential

San Diego News Network Joseph Pena With Apple’s 4G iPhone and a second-gen Android on deck, smartphone sales are expected to grow. That means location-based brand marketing on mobile devices will become essential. Smartphone features are changing the ways brands market and they could change consumer habits the way the Internet did in the late 1990s, panelists at a Red Door Interactive roundtable said Tuesday. “The majority of communication and content consumption i ... Continue Reading

Recap: Red Door Speaker Series – Mobile Marketing (San Diego)

Thanks to everyone who attended the latest installment of our Speaker Series! For those who may not be familiar, we host quarterly panel discussions focused on specific online marketing topics. A group of subject matter experts and thought leaders in that particular subject engage in an interactive panel discussion in which we act as moderator. These events are hosted both in San Diego in our beautiful space on the 15th floor of Diamond View Tower (equipped with spectacular panoramic view of ... Continue Reading

Marketing Wisdom for 2009 Report

MarketingSherpa has issued its annual “Marketing Wisdom for 2009 – Marketers & Agencies Share Real-Life Stories & Lessons Learned” showcase. Get your copy now: http://www.marketingsherpa.com/Wisdom2009.pdf Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video. Plus three trends surfaced: 1. EMAIL IS NOT DEAD – Personalization and optimization are key 2. BUILD SOC ... Continue Reading